Who Owns a Social Media Marketing Account? It’s Pretty Simple, Really

The use of social media as a advertising device has been widespread for almost so long as social media has existed. Often, this sort of advertising relies on messaging that promotes a enterprise’ items or companies whereas additionally attempting to foster a deeper reference to a goal market by coming, or seeming to return, from a person whose persona is engaging to that viewers.

In many instances, which means that even when a enterprise has a entire social advertising staff to develop content material, the messages are posted on that particular individual’s social media accounts as if it have been their very own off-the-cuff ideas and experiences; their persona and that of the enterprise grow to be inextricably—and indistinguishably—intertwined.

https://www.legislation.com/newyorklawjournal/2024/01/05/who-owns-a-social-media-marketing-account-its-pretty-simple-really/