In this episode of the State of the Economy Podcast, Chitra Narayanan talks about the sphere of social media marketing with Shiv Shivakumar, working companion at Advent International, and Vikas Chawla, co-founder of Social Beat.The visitors share their insights on the trajectory of social media marketing, particularly in the wake of Google’s pledge to part out third-party cookies from Chrome, a transfer poised to reshape the digital promoting panorama. What units social media aside as the popular channel for Chief Marketing Officers (CMOs) in the approaching years? How has the paradigm shifted from conventional marketing fashions to a concentrate on influencing the trail to buy? Shiv Shivakumar breaks down the essence of social media marketing, emphasising its real-time engagement and the fixed want to remain related in a quickly altering panorama. Vikas Chawla provides his perspective, highlighting the surge in social media utilization, notably amongst India’s half a billion energetic customers.The dialogue takes one via the challenges of sustaining authenticity amidst the rise of short-form video content material and the influence of client insurrection in the social house. With the rebranding of Twitter as “X” and the launch of Meta’s Threads, Vikas Chawla talks about which channel would possibly dominate in 2024. The podcast additionally explores the commoditisation of social media and the emergence of a rebellious streak amongst customers, resulting in trolling and abusive posts. Shiv Shivakumar sheds gentle on the psychological points that drive such behaviour, emphasising the necessity for manufacturers and entrepreneurs to navigate this delicate terrain. A case in level is the row over the Maldives—how a comment on social media has led to a flashpoint between India and the Maldives and impacted the journey business.The podcast concludes with the benefits of digital-first manufacturers in the realm of social media and influencer marketing in 2024.Host: Chitra Narayanan.Producers: Siddharth Mathew, Renil S Varghese—–About the State of the Economy podcast India’s economic system has been hailed as a vibrant spot amid the overall gloom that appears to have enveloped the remainder of the world. But a number of sectors proceed to stutter whilst others appear set to fireplace on all cylinders. To enable you make sense of the bundle of contradictions that the nation is, businessline brings you podcasts with specialists starting from finance and marketing to expertise and start-ups SHARE
Copy linkEmailFacebookTwitterTelegramLinkedInWhatsAppRedditPublished on January 10, 2024
https://www.thehindubusinessline.com/multimedia/audio/social-media-and-influencer-marketing-in-2024-whats-hot-and-whats-not/article67722362.ece
