SAN FRANCISCO, Jan. 12, 2024 /PRNewswire/ — Captiv8 Inc., the award-winning Influencer Marketing Platform, together with the 2023 Winner of ‘Best Influencer Marketing Technology’ (Influencer Marketing Awards, London), has formally launched in Italy.
Captiv8’s Italian efforts will likely be led by seasoned veteran, Milan-based Marta De Leonardis, who will likely be taking over the position of Country Manager. With key expertise, together with roles at Vodafone, Kiver (Mondadori Group), and influencer advertising company Open Influence, De Leonardis brings greater than a decade of expertise in model technique, advertising applications, and creator options.
“I’ve admired Captiv8’s unified method to creator advertising for a while now” – De Leonardis says – “With its concentrate on enterprise options, Captiv8 has a observe report working with probably the most modern Fortune 500 manufacturers and largest world companies. Italian manufacturers have the utmost sophistication and are on the reducing fringe of innovation, making Captiv8 a pure match to service this market. Marketers are searching for holistic instruments that enable them to measure the true impression of influencer campaigns, and Captiv8’s know-how meets this demand. Its commerce options give them the flexibility to trace creator impression throughout all the buy funnel, from consciousness to precise transactions, and account for all attributing measurement components. Captiv8 can observe model and efficiency campaigns by way of its complete platform and attribute efficiency by creator and even by-post degree.”
Since its inception in 2015, Captiv8 has managed over 25,000 campaigns and has responded to world demand by providing help in 10+ languages: English, Italian, German, French, Spanish, Portuguese, Swedish, Polish, Japanese, Arabic, and extra. In 2023, Captiv8 added strong first-to-market affiliate capabilities, to offer options for the rising intersection of influencer advertising and ecommerce.
Krishna Subramanian, co-founder and CEO of Captiv8 stated, “Since increasing into the UK, we’ve seen a rising demand for end-to-end influencer advertising capabilities and measurement instruments from our companions within the EMEA area. We see large alternative within the Italian market, and stay up for constructing upon the success we’ve had within the United Kingdom. The core providing of our enterprise is straightforward: to create efficiencies on this planet of influencer advertising, and supply entrepreneurs with instruments to drive the best ROI and impression, with inventive and related influencer advertising. With that, we’re excited to develop and welcome Marta to our worldwide staff. We are excited to work carefully with our companions in Italy, and driving significant impression and measurable outcomes for our business friends.”
To study extra, go to Captiv8.io/Italy
ABOUT CAPTIV8:Captiv8 is a full-service influencer advertising answer that redefines end-to-end, inspiring you to assume larger, enabling you to plan smarter, and empowering you to execute higher. Through our intuitive workflow, manufacturers can uncover actionable insights on developments, uncover and vet influencers, seamlessly activate campaigns at scale, amplify branded content material throughout the digital ecosystem, and show enterprise impression by way of our measurement dashboard. Our platform provides you the instruments you should construct relationships and efficient content material, whereas our groups lend experiences and strategic providers to steer you away from frequent influencer advertising pitfalls. Captiv8 additionally received first prize as “Best Influencer Marketing Technology” on the Global Influencer Marketing Awards in London in July 2023.
Since April 2023, Captiv8 has additionally made its affiliate and efficiency advertising options out there outdoors the United States, created particularly with the peculiarities of the connection between content material creators and types in thoughts.
Visit Captiv8.io/Italy to study extra.
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SOURCE Captiv8
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