SARASOTA, Fla., January 16, 2024 (Newswire.com)
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RevContent, a number one content material advertising and native promoting platform, immediately introduced Matt Hoy will function its subsequent Chief Revenue Officer. Hoy, who has been with RevContent for over eight years, might be accountable for all revenue-generating processes and initiatives, together with progress, enterprise improvement, accomplice relationships and monetization methods and optimization. He will report straight to Richard Marques, RevContent’s CEO.
Hoy, who most not too long ago served as RevContent’s SVP of Global Partner Development, has been accountable for the corporate’s writer acquisition and retention. In his new position, Hoy’s oversight will develop to embody advertiser enterprise improvement and relationship administration in addition to overseeing all inner gross sales processes and initiatives.
CEO Richard Marques stated: “Matt has continually pushed innovation and worth to our companions throughout his time at RevContent. I’m thrilled to develop his position as we assist navigate the way forward for digital media throughout the open net ecosystem. The subsequent few years might be unprecedented for our sector. Matt’s decisive nature and skill to make complicated choices in a nuanced and ever-changing surroundings are the right complement to the wants of our publishers and advertisers, who’re searching for different viewers and income sources now greater than ever.”
Regarding his transfer to the brand new position, Hoy stated: “I’m humbled and honored to tackle this position. I’m absolutely dedicated to additional domesticate significant relationships and worth creation for our companions on the demand and provide sides of the enterprise. I feel our platform is uniquely positioned to drive cookieless income in a privacy-first future for our {industry} and I’m energized in regards to the future. I’ve hit the bottom working to guarantee I’m doing all the things I can on this expanded position to empower our crew in helping our companions in navigating the waters in a uniquely fluid surroundings.
About RevContent
RevContent is a number one content material advertising and native promoting platform that leverages light-weight, customizable expertise to empower the net’s main publishers and entrepreneurs to attain and exceed their monetization, engagement and progress targets. RevContent makes use of superior algorithms to ship personalised content material suggestions to customers primarily based on their pursuits and behaviors, leveraging native advertisements that mix seamlessly with the encompassing content material, offering a non-intrusive promoting expertise for customers.
RevContent has partnerships with prime media corporations, together with Accuweather, Trusted Media Brands, CBS Interactive, Warner Media Group, The Los Angeles Times and extra.
RevContent has been featured in industry-leading publications, equivalent to TechCrunch, Forbes, Digiday, and AdExchanger.
Learn extra at revcontent.com.
Source: RevContent
https://www.newswire.com/information/revcontent-promotes-matt-hoy-to-chief-revenue-officer-22216130
