SAN FRANCISCO, Jan. 18, 2024 (GLOBE NEWSWIRE) — Highwire, a high-impact communications and advertising and marketing accomplice for world expertise and healthcare firms, introduced at this time that it has acquired Candor Content, a content material advertising and marketing firm with experience throughout expertise and healthcare. Candor’s companies assist purchasers gasoline their inbound advertising and marketing with natural, high-intent visitors and certified leads, whereas publishing useful, related, authoritative content material that builds belief with prospects and clients. “Culturally and philosophically, Highwire is properly aligned with Candor Content in our frequent purpose to ship high-impact enterprise outcomes for purchasers by the complete spectrum of storytelling, content material, analytics and digital activation,” mentioned Emily Borders, principal at Highwire. Candor Content’s purchasers and staff will instantly combine into Highwire, whereas the corporate’s co-founders, Matt McAllister and Evan F.P., will function senior vp of content material advertising and marketing and senior vp of content material technique, respectively. “Candor Content distinguishes itself with inventive options that considerably affect enterprise efficiency,” mentioned James Holland, Digital EVP at Highwire. “We have been impressed with the entire group’s capacity to dig into purchasers’ wants—from driving demand to shortening gross sales cycles. Their ability in combining storytelling with distribution aligns completely with Highwire’s choices, which join status to income.” Highwire’s growth of its digital advertising and marketing companies comes at an inflection level for entrepreneurs, with the arrival of generative AI and the necessity for evolving content material methods. In an period of aggressive content material, the place the suitable mixture of phrases and distribution can affect search outcomes, inform chatbots and construct efficient advertising and marketing funnels, purchasers are on the lookout for approaches which earn belief, win clients and drive gross sales. The acquisition instantly expands and enhances Highwire’s content material capabilities by including search engine marketing, Lead Generation, Brand Journalism and different content material companies to the corporate’s built-in advertising and marketing and communications combine. “Highwire has constantly proven management in embedding digital methods as elementary components within the evolving landscapes of expertise and healthcare,” mentioned Matt McAllister. “This strategy transcends mere digital proficiency; it is a complete reinvention of how a mix of earned and owned media can elevate advertising and marketing and communications.” The group from Candor Content will assist Highwire’s increasing shopper base, together with main expertise, monetary companies and healthcare firms. About Highwire PR Highwire is an inclusive strategic communications and digital advertising and marketing accomplice designed for class leaders throughout the expertise and healthcare sectors. With roots in journalism and Silicon Valley, Highwire units the usual for high-impact communications and advertising and marketing connecting status to income. Highwire’s totally built-in applications leverage digital and social media channels, earned media, and editorial and inventive companies to drive companies ahead. Highwire’s shopper portfolio contains leaders in enterprise and B2B expertise, AI, cybersecurity, power and monetary companies. In healthcare, purchasers span MedTech, diagnostics, main care, behavioral well being, distant care platforms and extra. For extra info, please go to www.highwirepr.com or @highwirepr. Media Contact:Natalie PaciniNatalie (at) highwirepr.com Photos accompanying this announcement can be found athttps://www.globenewswire.com/NewsRoom/AttachmentNg/6b14317f-a4bf-4a2b-8573-c05b244856d2https://www.globenewswire.com/NewsRoom/AttachmentNg/dcffbd3a-9cd1-46a2-bb88-7d683fab61d9
https://www.globenewswire.com/news-release/2024/01/18/2811437/0/en/Highwire-Acquires-Candor-Content-to-Strengthen-Digital-Marketing-Offering.html
