SAN FRANCISCO — Highwire has acquired content material advertising and marketing agency Candor Content in a transfer to strengthen the company’s digital advertising and marketing choices.The acquisition expands and enhances Highwire’s content material capabilities by including website positioning, lead technology, model journalism and different content material providers to the corporate’s built-in advertising and marketing and communications combine, Highwire mentioned.Candor has experience throughout tech and healthcare, Highwire’s main areas of focus. The agency’s shoppers and staff will instantly combine into Highwire, whereas the corporate’s co-founders, Matt McAllister and Evan F.P., will function senior VP of content material advertising and marketing and senior VP of content material technique respectively.“Culturally and philosophically, Highwire is properly aligned with Candor Content in our widespread aim to ship high-impact enterprise outcomes for shoppers by the total spectrum of storytelling, content material, analytics and digital activation,” mentioned Highwire principal Emily Borders.The acquisition follows Highwire securing a strategic funding from Los Angeles-based Shamrock Capital in September 2022 as a way of furthering the company’s progress.The partnership with Shamrock was designed to offer Highwire the flexibility pursue additions to its healthcare observe and construct out its digital knowledge analytics, public affairs and company communications capabilities.At that point, Highwire leaders mentioned acquisitions might be a part of their progress plans. The agency purchased digital consultancy Wonderscript in 2020 and tech PR store Inner Circle Labs in 2018.
https://www.provokemedia.com/newest/article/highwire-acquires-content-marketing-firm-candor-content
