In an Australian first, Artificial Intelligence (Ai) will rework content material from Australia’s main information web site, information.com.au, into content material advertising placements for inclusion within the Acast content material catalogue.Acast, the world’s main impartial podcast firm, hosts and distributes a few of Australia’s hottest podcasts throughout classes together with Sport, Business, Lifestyle.Listeners to the Acast community will obtain real-time information headlines promoting information.com.au.Aaron Matthews, head of inventive at Creative Fix, mentioned the expertise is not going to solely ship information content material to listeners in actual time, however that information classes will be paired with related podcast genres.“This is the subsequent step in the direction of a really built-in and tailor-made content material expertise the place listeners obtain related information updates, in actual time, about subjects of most curiosity to them,” mentioned Matthews.“It additionally overcomes the normal limitations confronted by audio producers, with most audio advert manufacturing being time-consuming, making this best for productions with tight timelines”.Gina McGrath, head of promoting for information.com.au, mentioned the connection permits information.com.au readers to be on high of the most recent information, wherever they’re. “This exercise embodies our model promise to ‘be on it’, delivering the information that issues to our viewers in the way in which they need to eat it”.The initiative is a collaboration between Acast, information.com.au, Creative Fix, and Audiostack, and can use Audiostack’s scalable AI audio manufacturing to transform information articles into audio whereas additionally augmenting the voiceover with music and sound design.“We’re actually excited in regards to the large innovation Creative Fix has dropped at the audio promoting sector. Using information headlines is strictly the kind of use case we constructed AudioStack for: creating audio quick and at scale,” mentioned Dr Timo P Kunz, co-founder and CEO of AudioStack.ai.The information audio advertisements will likely be delivered as 30-second information bulletins throughout Acast’s full community which began on 13 November, 2024. Please login with linkedin to remark
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https://www.bandt.com.au/ai-to-revolutionise-podcast-advertising-for-acast/
