In a big transfer throughout the influencer advertising and marketing panorama, the trailblazing influencer company Gleam Futures has formally closed the doorways on its expertise administration arm. The determination marks the tip of an period for the corporate, which had established itself as a outstanding consultant of prime UK and US digital expertise over the previous decade.Founded in 2010 by Dom Smales, Gleam Futures gained prominence for managing a powerful roster of influencers, together with famend personalities like Zoella (Zoe Sugg), Alfie Deyes, and Tanya Burr. Known because the “OG influencers”, extra generally generally known as the “Brit Crew” within the UK, these influencers performed a pivotal function in ushering influencers into the mainstream as YouTubers. They have been a few of the first influencers to efficiently launch their very own manufacturers and develop into celebrities in their very own proper.The journey took an fascinating flip in 2017 when advert large Dentsu Aegis acquired a majority stake in Gleam, finally turning into the only proprietor in 2020. However, 2021 witnessed a big shift when Dom Smales stepped down from his function.The company has seen a lot success throughout the influencer advertising and marketing and expertise administration spheres since then, even just lately profitable Bronze awards for Content Creator of the Year and Game Changer of the Year on the Influencer Marketing Awards 2023.
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https://hellopartner.com/2024/01/22/gleam-futures-shuts-down-talent-management-arm-shifts-focus-to-influencer-marketing/
