LSL has appointed content material creation agency Prohibition to assist enhance its social media presence and win extra enterprise on-line.
The Leeds-based social media specialist has been instructed to enhance consciousness of the brands working underneath the estate agency franchising division, together with Reeds Rains and Your Move, on social media by delivering a complete coaching and technique programme for their 300 franchised branches.
The central focus might be on serving to every department higher leverage social media marketing, with the intention of constructing their reputations regionally, and higher attracting and changing landlords and sellers.
LSL mentioned that its analysis suggests 67% of consumers are extra seemingly to belief an agent which is energetic on social media, whereas 60% admit they’ve been persuaded to purchase a property after seeing it on a social community.
Emma Tildesley, Your Move and Reeds Rains senior model marketing supervisor, mentioned: “Social media has by no means been extra necessary within the home property market, with each distributors and consumers more and more basing their resolution making on what they’ve seen on-line, whether or not that’s which estate agent to record with, proper by way of to which property to view or purchase. However, sustaining finest follow throughout 300 branches could be a problem, and that’s precisely what this challenge goes to tackle, serving to preserve our Franchise companions on the forefront of the market.”
Will Ockenden, director of Prohibition PR, commented: “This is strictly the kind of coaching temporary we love to work on; massive scale, and with the potential to drive significant behaviour change and tangible enterprise outcomes. It’s additionally nice to see an organisation the scale of LSL taking studying and growth so critically. Our focus is not going to solely be on instilling finest follow throughout the community, however making certain we keep away from studying fade and the teachings stick.”
https://propertyindustryeye.com/lsl-appoints-external-social-media-marketing-firm-to-grow-their-estate-agency-brands/
