In an Australian first, Artificial Intelligence (Ai) will rework content material from Australia’s main information web site, information.com.au, into content material advertising placements for inclusion in Acast’s content material catalogue.
Acast, the world’s main impartial podcast firm, hosts and distributes a few of Australia’s hottest podcasts throughout classes together with Sport, Business, Lifestyle.
Listeners to the Acast community will obtain real-time information headlines promoting information.com.au.
Aaron Matthews, Head of Creative at Creative Fix, mentioned the know-how won’t solely ship information content material to listeners in actual time, however that information classes may be paired with related podcast genres.
“This is the subsequent step in direction of a very built-in and tailor-made content material expertise the place listeners obtain related information updates, in actual time, about subjects of most curiosity to them,” mentioned Matthews.
“It additionally overcomes the normal obstacles confronted by audio producers, with most audio advert manufacturing being time-consuming, making this supreme for productions with tight timelines.”
Gina McGrath, Head of Marketing for information.com.au, mentioned the connection permits information.com.au readers to be on prime of the newest information, wherever they’re. “This exercise embodies our model promise to ‘be on it’, delivering the information that issues to our viewers in the way in which they need to eat it.”
The initiative is a collaboration between Acast, information.com.au, Creative Fix, and Audiostack, and can use Audiostack’s scalable AI audio manufacturing to convert information articles into audio whereas additionally augmenting the voiceover with music and sound design.
Dr Timo P Kunz, Co-founder and CEO of AudioStack.ai mentioned: “We’re actually excited in regards to the huge innovation Creative Fix has introduced to the audio promoting sector. Using information headlines is precisely the kind of use case we constructed AudioStack for: creating audio quick and at scale.”
The information audio adverts are delivered as 30-second information bulletins throughout Acast’s full community.
Visit Creative Fix for extra.
https://podnews.internet/press-release/ai-newsdotcom
