Slew of social media pitches emerge for SG govt boards

Three of Singapore’s authorities boards have put out social media pitch calls on GeBiz this month. These embrace Government Technology Agency (GovTech), the Gambling Regulatory Authority of Singapore (GRA) and the Science Centre Board (SCB).
The Science Centre Board
The Science Centre Group of Attractions which incorporates Science Centre Singapore, KidsSTOP, Omni-theatre and Snow City, is trying to appoint a social media company to supervise social media channel administration, in line with GeBiz paperwork seen by MARKETING-INTERACTIVE.
It is particularly wanting for social media advertising and marketing initiatives for Science Centre Singapore and KidsSTOP, with occasional posts for Omni-theatre and Snow City.
Don’t miss: Health Promotion Board calls for artistic pitch after closing final tender with no shortlists 
The appointed company is required to supply social media retainer company companies, which embrace administration and execution of social media methods for Science Centre Singapore’s Facebook, Instagram, X and Telegram channels in addition to KidsSTOP’s Facebook, Instagram and X pages. 
It will even need to suggest a social media technique to extend the shopper’s on-line presence and obtain measurable outcomes on Facebook, Instagram and Telegram.
The appointed company additionally has to handle and execute further social media campaigns along with the PR company and advertising and marketing businesses appointed by the shopper. This is to make sure constant branding and advertising and marketing message throughout all channels while driving publicity and patronage for the shopper’s sights together with key exhibitions and occasions.
The Science Centre Board is trying to improve SCB’s picture regionally and globally, drive consciousness and priorities for publicity, refine and execute cohesive social media methods based mostly on information evaluation and garner mental conversations by way of posts that stimulate social chatter. 
Government Technology Agency (GovTech)
GovTech is trying to appoint a digital and social media consultancy to supply companies to advise on methods, create content material and handle every day operations for GovTech’s digital and co-social media channels. The contract will probably be for a interval of one ear, with the choice to increase for an additional one yr after the expiry of the preliminary contract interval.
These company channels embrace Facebook, X, YouTube, Instagram, LinkedIn, TikTookay and Telegram.
The targets of the GovTech’s digital and social media channels embrace rising model consciousness, constructing model love and enhancing model popularity throughout tech training, merchandise, companies and occasions branding, employer branding and neighborhood outreach. 
The appointed company must develop a social media technique to make sure content material planning and creation, viewers engagement, the measurement and reporting of content material and paid media efficiency. It will even need to handle every day operations equivalent to content material scheduling, responding to queries and supply insights and suggest related concepts for trendjacking. 
Other necessities embrace growing and executing a micro-influencer engagement technique, organising coaching periods to align GovTech’s workers or senior administration with the digital media technique, purchase advertisements, present video manufacturing and podcast manufacturing companies.
The Gambling Regulatory Authority of Singapore 
GRA is wanting for tenderers to submit proposals for the supply of social media administration companies. The profitable company will present the companies for a interval of two years, with an choice to increase for one yr.
The company will assist provoke GRA’s presence on Instagram and Facebook and supply a complete and built-in social media strategy to teach and lift consciousness of the GRA’s function and performance. In doing so, it is going to assist the GRA to builds public belief with most people and business stakeholders. 
The company must ship the social media technique together with ideas, artwork course and produce 4 authentic Instagram and 4 authentic Facebook posts for approval, inside three weeks from the primary assembly with GRA, in line with GeBIZ paperwork seen by MARKETING-INTERACTIVE. 
The company will even be required to judge the social media technique infrequently, and minimally on an annual foundation, to evaluate the necessity for any re-alignment.
The scope of work for the tender consists of technique and idea growth, content material growth, viewers and engagement monitoring, channel reporting, commercial buys and video manufacturing. 
To accomplish that, the company might want to present a social media staff that possesses experience in undertaking administration, account servicing, technique planning, artistic content material growth and technical data within the use of social media instruments.
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https://www.marketing-interactive.com/government-releases-social-media-tenders