The iGaming business reached a market worth of $89 billion in 2023, due to the growing prevalence of on-line gaming, the rise of cellular applied sciences, and the widespread adoption of affiliate marketing methods.
Affiliate marketing has change into instrumental in driving visitors to iGaming platforms and paving the way in which for key traits reminiscent of revenue-sharing fashions and performance-based marketing.
ReferOn, an affiliate marketing platform for iGaming companies, has supported 2.4 million new registrations in its first year in enterprise. This illustrates the big potential of affiliate marketing in the web gaming and betting business.
ReferOn has developed a system that eases particular person reward administration, ensures environment friendly monitoring, and supplies entry to business-relevant knowledge and statistics.
ReferOn’s inaugural year in numbers
ReferOn was launched in early 2023. Its essential energy is the customers’ means to handle giant networks of corporations in one complete system whereas providing flexibility for the person wants of every affiliate.
“After a number of years in the iGaming business, we observed that the present affiliate platforms had important shortcomings. One of the important thing points was the wrestle to handle giant networks with ease and adaptability,” says David Harris, B2B Affiliate Team Manager of ReferOn. “This was one of many the reason why he launched ReferOn. Our first year’s knowledge proves the business was in dire want of such an answer.”
Apart from 2.4 million new registered customers, ReferOn has additionally supported:
18,000 associates, acquired via a mixture of direct self-registration and engagement methods.
136,000 energetic trackers – scripts used to trace and file the outcomes of affiliate marketing actions – on over 3,000 energetic touchdown pages.
Over 35.7 million clicks on affiliate advertisements, guaranteeing fixed high-quality visitors for ReferOn shoppers.
This accounts to roughly 200,000 new month-to-month registrations, exhibiting the platform’s steady progress.
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Impressive milestones reached, extra in the pipeline
The first year’s enterprise outcomes are spectacular, however what’s subsequent? David Harris reveals that the corporate plans to proceed engaged on bettering consumer expertise and safety.
Several updates and enhancements have already been applied. “We just lately launched two-factor authentication (2FA) to make sure heightened safety for our customers. In addition, we’ve improved the reward plan infrastructure and consumer expertise on cellular gadgets. This ensures higher flexibility in each affiliate progress and promotion,” Harris says.
Another characteristic that ReferOn is about so as to add to its platform is sub-affiliate and unbiased deal counting (IDC), or non-bundling. According to Harris, they’re useful options for affiliate entrepreneurs since they guarantee transparency, flexibility, and higher threat administration. “The IDC characteristic ensures that our platform supplies a probably worthwhile system for all events concerned in affiliate marketing,” he provides.
In 2024, the corporate plans to unveil important enhancements in the funds and knowledge areas, additional solidifying its dedication to offering cutting-edge options in the affiliate marketing panorama.
Affiliate marketing reshaping the iGaming business
The world of iGaming affiliate marketing has developed remarkably, altering how iGaming operators have interaction with their audiences and associates. This sector is brimming with thrilling potentialities, from the rise of influencer marketing and the evolution of participant acquisition fashions to integrating AI and machine studying.
Platforms like ReferOn assist to leverage the facility of partnerships between on-line gaming platforms and affiliate entrepreneurs contributing to the business’s profitability and making a dynamic and aggressive ecosystem for everybody concerned.
https://tech.eu/2024/02/02/affiliate-marketing-software-referon-surpasses-24-million-registrations-in-its-debut-year/
