Content advertising in March 2024 can transcend St. Patrick’s Day and faculty basketball. Instead, entrepreneurs might concentrate on puppies, different types of “March Madness,” the time change, spring health, and do-it-yourself crafts.
Content advertising is the act of making, sharing, and selling content material similar to weblog posts, movies, or podcasts to draw, have interaction, and retain buyers. Content advertising is usually a key a part of SEO, lifecycle advertising, and buyer loyalty.
What follows are 5 content material advertising concepts your corporation can use in March 2024.
National Puppy Day
If content material advertising is about attraction, National Puppy Day on March 23, 2024, could be among the finest subjects. Puppies are enjoyable, cute, and cute.
Puppies are so cute they entice prospects, which is among the fundamental objectives of content material advertising.
Like many “greeting card” holidays, National Puppy Day’s origins are unclear. However, the American Kennel Club and quite a few animal advocacy teams assist the occasion.
Online retailers promoting pet merchandise may have probably the most alternative to publish National Puppy Day weblog posts, podcasts, and the like. Still, all types of ecommerce companies can produce pet posts. Here are just a few examples.
Online used bookseller: “10 Top Puppies from Fantasy Literature.”
Garden provide retailer: “How to Grow a Puppy-friendly Garden.”
Internet digital camera store: “How Your Pup Can Help Build an Instagram Following.”
March Madness however Not Basketball
“March Madness” content material doesn’t must be about basketball.
Ecommerce content material entrepreneurs can take some liberty with “March Madness” and concentrate on “mad” actions that don’t embrace faculty basketball.
For these articles, body the merchandise your retailer sells or the consumers it serves as some type of “March Madness.” Here are just a few examples.
Movie memorabilia service provider: “March Movie Madness: 10 Best Movies Ever Released in March.”
Women’s attire boutique: “March Fashion Madness: 10 Spring Outfits to Up Your Dating Game.”
Online Toy Store: “March Madness: Top 25 Toys Right Now.”
Daylight Saving Time
Ben Franklin was among the many first to advocate daylight saving time.
On March 10, 2024, the clocks within the United States will spring ahead for daylight saving time. Searches on Google for the time period will soar in early March.
(*5*) can use the heightened curiosity to provide content material associated to the time cost.
The intention is to not create a gross sales pitch however quite to supply participating, academic, or useful content material related to the merchandise bought and the trade served.
Here are just a few instance article titles.
Workwear retailer: “The Ultimate Guide to Spring Workwear.”
Art provide boutique: “Spring Art Projects Inspired by Longer Days.”
Online recreation cease: “Adjusting Your Play Schedule round Daylight Saving Time.”
Another angle could possibly be historic or political. For instance, a uncommon ebook service provider might publish an essay in regards to the historical past of daylight financial savings time and the way it impacted America’s progress. The essay would possibly point out a number of uncommon books on the subject, making the connection from content material to merchandise.
Spring into Fitness
Spring health is usually a good content material advertising alternative.
Jay Baer’s ebook, “Youtility: Why Smart Marketing Is about Help Not Hype,” was revealed in 2013 however stays related for content material advertising.
One of Baer’s ideas within the ebook was that content material advertising works finest when it assists the marketer’s viewers to attain a aim or determination.
“Spring into health” could possibly be a March 2024 content material advertising concept that does what Baer really helpful. Stores that promote merchandise associated to well being, health, getting outside, journey, or comparable wholesome habits can create content material that teaches, engages, and finally aids their readers.
National Craft Month
Crafty content material in March might embrace profiles of a retailer’s prospects.
March is National Craft Month within the U.S. The occasion emphasizes the broad vary of crafts people would possibly take part in.
National Craft Month is usually a good alternative for content material entrepreneurs to showcase prospects. Start in February by figuring out and interviewing prospects who’ve used the merchandise a retailer sells to construct a mission. Then, profile these prospects all through March.
These efforts mix good content material with word-of-mouth advertising since each featured buyer will seemingly share and promote the profile to their household and buddies.
https://www.practicalecommerce.com/5-content-marketing-ideas-for-march
