If you’re attempting to enhance your social media advertising and marketing technique, understanding key trade statistics is the right start line.
Social media statistics provide you with worthwhile perception into who your viewers is, their pursuits and habits, in addition to the state of the trade as an entire. This knowledge helps you tailor your advertising and marketing methods to spice up engagement and ROI.
Stats also can show you how to benchmark your individual efficiency inside your trade and even uncover new alternatives.
Use the social media advertising and marketing statistics beneath to information your presence in 2024 and past.
Social media utilization statistics
It’s no secret that we’re all glued to social media (my display screen time knowledge helps this). To get a greater thought of how glued customers are, let us take a look at some social media utilization statistics.
Below is a fast snapshot of how social media demographics and utilization are altering, which networks are profitable and the way hooked shoppers are on social.
In 2024, there are estimated to be 5.17 billion complete social media customers worldwide.
The common individual makes use of 6.7 totally different social networks per thirty days.
The period of time web customers spend on social media declined barely to 143 minutes per day.
TikTook is the fastest-growing platform with a staggering 100% consumer development charge between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTook’s month-to-month energetic customers grew 13%.
The variety of social media customers worldwide grew by 320 million individuals from January 2023 to January 2024.
Growth could appear sluggish, however that is because of the sheer quantity of people that already use social media. This means social media presents an enormous alternative for entrepreneurs and advertisers.
However, with customers unfold throughout a number of platforms, it’s extra vital than ever for manufacturers to take a multi-channel method. Don’t neglect to leverage rising platforms like TikTook to achieve new audiences and stand out from the competitors.
Social media promoting statistics
As natural attain decreases on practically each platform, paid social media promoting turns into a must-use technique for reaching your audience. Learn extra about social promoting stats to tell your technique.
Total spend on social media promoting is projected to achieve $219.8 billion in 2024.
It’s now projected that $255.8 billion of complete social media advert spending can be generated by means of cellular by 2028.
Total advert spend development is anticipated at 6.1% in 2024.
Social media advertisements account for 28.8% of all digital promoting spend.
Businesses put round 8.7% of their complete income in direction of their advertisements funds.
Social media advert spend is rising at a gentle charge. With extra entrepreneurs investing in advertisements, manufacturers ought to get able to allocate larger budgets to paid advertising and marketing methods to compete.
Facebook stays an promoting powerhouse. Whether or not manufacturers ought to give attention to Facebook is a tricky query that basically is determined by your particular person Facebook metrics. The following Facebook statistics can clue you in additional.
Facebook is the most-used platform by entrepreneurs worldwide (89%). Instagram sits in second place (80%).
As of Q3 2023, Facebook is the most important on-line social community on the earth with roughly 3.05 billion month-to-month energetic customers.
The common American spends about 31 minutes per day on Facebook.
56.3% of Facebook customers are male and 43.7% are feminine (based mostly on accessible gender knowledge).
Almost a quarter of Facebook customers within the US are between the ages 25-34.
Facebook stays a favourite amongst entrepreneurs. That’s not shocking, contemplating the large attain provided by the platform. Plus, the growing common age means extra customers are in high-level, decision-making positions of their careers.
Instagram boasts 2 billion actively month-to-month customers and but manufacturers are nonetheless scrambling to get extra Instagram followers. Below are the highest social media statistics for Instagram.
Instagram ties with Facebook for the social media platform with the very best ROI.
27.4% of US Instagram customers are between 25 and 34 years outdated.
61.1% of complete Instagram customers worldwide are between the ages 18-34, and largely establish as male.
Instagram Reels generate extra likes and saves, however fewer feedback than common posts.
Instagram’s engagement charges are 4 occasions larger than Facebook (0.60% to 0.15%), however engagement has change into extra aggressive annually.
In 2023, 43% of entrepreneurs plan to extend their funding in Instagram.
Once the go-to social platform for influencers, Instagram is going through competitors from TikTook.
Still, comparatively excessive engagement charges, contemporary ecommerce options and large advert spending sign that the long run remains to be vibrant for Instagram.
LinkedIn has achieved a superb job of carving out its area of interest because the go-to skilled community. The platform is a possible goldmine for B2B manufacturers and the fast development of their advert platform speaks for itself. Here are some LinkedIn statistics you must know.
There are greater than greater than 1 billion members throughout 200 international locations on LinkedIn.
The United States has the very best consumer charge on the earth on LinkedIn with an viewers attain of over 214 million customers.
There are over 67 million firm profiles on LinkedIn.
60% of worldwide customers are between ages 25 and 34 years outdated, far exceeding another age group.
Spurred by the widespread profession adjustments over the previous two years, the platform doesn’t look to decelerate any time quickly. Hint: now’s the time to degree up your LinkedIn advertising and marketing if you happen to’re in B2B.
Pinterest usually doesn’t get its due in relation to social platforms. The platform’s numerous, big-spending viewers is among the many most devoted and engaged of any community. Here are some high Pinterest statistics to look out for.
482 million individuals use Pinterest each month.
76.2% of Pinterest customers are ladies, 17.2% are males and 6.6% are unspecified.
In December 2023 alone, practically 1.2 billion visits have been measured to Pinterest.com, from desktop and cellular.
76.2% of worldwide Pinterest customers establish as feminine.
Pinterest is the third-most visited social media web site within the US.
80% of weekly customers have discovered a brand new model or product on the platform.
The energy of Pinterest promoting is well-documented and the platform is the right place to uncover new merchandise. Also, entrepreneurs focusing on a US viewers would do properly to incorporate Pinterest of their advertising and marketing efforts.
TikTook has completely remodeled itself to a must have digital platform for manufacturers. The platform’s rabid fanbase, fast development and sky-high utilization spell nice information for early adopters. Below are some attention-grabbing TikTook statistics to find out about.
TikTook is anticipated to achieve over 2 billion customers in 2024.
TikTook is probably the most ceaselessly used app worldwide, with Android telephone customers spending a mean of 34 hours per thirty days on the platform.
TikTook’s consumer base skews feminine, with 48% of customers figuring out as ladies (based mostly on accessible gender knowledge.)
36.7% of TikTook customers are 18-24 years outdated and account for the most important share of TikTook’s promoting viewers.
TikTook is the second-most used video leisure app by month-to-month energetic customers.
Younger shoppers and smaller influencers dominate the platform proper now, however that will change within the very close to future. If you’re already on the platform, make sure that to look at your TikTook analytics and learn how to attain your viewers ASAP.
X (previously Twitter) statistics
X, previously Twitter, has cemented itself because the hub of political discussions, memes and a chief place to trip with manufacturers. Take a take a look at the Twitter statistics beneath to grasp extra about advertising and marketing on the platform.
X boasts about 619 million month-to-month energetic customers in complete worldwide.
53% of X customers use the platform to get the most recent information.
More than half (63%) of X customers are males (based mostly on accessible gender knowledge).
33% of customers plan to spend much less time on X in 2024.
US adults spend a mean of 34.1 minutes each day on X.
Even with the uncertainty of Z’s future due to its final 12 months, the platform seems to be rising, so entrepreneurs could not wish to depend it out but.
To compete with rising platforms like TikTook, the second-largest search engine on the earth is making some massive adjustments. Here are the highest YouTube statistics to find out about.
As of January 2023, YouTube has practically 2.5 billion customers worldwide.
YouTube Shorts has 2 billion month-to-month energetic customers.
YouTube’s largest gender segments are males aged between 25-34 (12.2%), and males aged between 35-44 (9.6%) (based mostly on accessible gender knowledge).
YouTube customers spend a mean of 28 hours, 5 minutes on the Android app every month.
Nearly 90% of all visits to YouTube come from a cellular system.
Despite the platforms available in the market, YouTube remains to be customers’ go-to video-sharing and video-consumption platform. With extra individuals accessing the app on cellular, entrepreneurs would profit from posting extra short-form, vertical content material (i.e. Shorts) on the platform.
Social media video statistics
Video continues to be an all-time favourite content material kind. It’s versatile, partaking and gives glorious ROI to entrepreneurs worldwide. Let’s take a look at some latest social media video statistics.
44% of individuals choose to find out about a brand new services or products through brief video content material.
87% of entrepreneurs say video advertising and marketing has straight elevated gross sales.
Short-form video gives entrepreneurs the very best ROI of any social media advertising and marketing technique, with 30-60 movies seeing probably the most success.
US video promoting is anticipated to extend from $76.97 billion in 2023 to $84.61 billion in 2024.
Video is making its approach into all kinds of advertising and marketing methods in nearly each trade. However, it’s evolving in its form and kind. Brands can anticipate to see higher outcomes from short-form video content material that’s primarily entertaining and/or humorous.
Influencer advertising and marketing statistics
Working with influencers is among the finest inbound advertising and marketing methods getting used as we speak. Here are some influencer advertising and marketing statistics about which platforms entrepreneurs are leveraging, what they’re hoping to attain and the way they plan to execute influencer advertising and marketing sooner or later.
50.1% of entrepreneurs consider TikTook gives the very best ROI to influencer entrepreneurs for short-form video content material, adopted by 29.9% of entrepreneurs saying Instagram Reels and 12% saying YouTube Shorts.
69% of entrepreneurs use TikTook for influencer advertising and marketing, making it the preferred influencer advertising and marketing channel.
Generating extra engagement, reaching new audiences and strengthening neighborhood are the high three advertising and marketing objectives for working with creators.
60% of entrepreneurs plan to spend extra on influencer advertising and marketing campaigns in 2024.
63% of entrepreneurs plan to make use of AI in launching their influencer campaigns. And 55% of those manufacturers will use AI for figuring out influencers.
More entrepreneurs are realizing the potential of influencer advertising and marketing. If influencers will not be already a part of your advertising and marketing efforts, it’s time to change your focus. The secret is to select one of the best platforms and influencers for your model, each of which might be automated utilizing the correct instruments.
Consumer habits statistics
The idea of shopping for one thing you noticed on social media is nothing new. From product suggestions to first impressions from manufacturers, the affect of social media on shoppers is well-documented. Learn extra from these client habits statistics.
56.1% of web customers buy a product on-line no less than as soon as every week.
29.9% of web customers buy a product utilizing their cellular units no less than as soon as every week.
51.2% of individuals analysis manufacturers on-line earlier than making a purchase order.
The largest on-line buy drivers throughout all ages are free delivery, coupons and reductions, or a simple return coverage.
The latest development of direct social gross sales is notable. Consumers likewise crave authenticity and advertisements that don’t really feel like advertisements. But the important thing to promoting on social is to know your buyer, which platforms they like and the way their distinctive shopping for habits works.
Use social media statistics to information your technique
Learning the most recent social media advertising and marketing statistics is vital to fine-tuning your technique and setting smarter objectives.
Are there any alternatives on new networks? Do you might want to shift from natural content material to advertisements (or vice-versa)? Should you double down on what you’re doing now?
We hope our social media statistics show you how to discover the solutions. Combing by means of them is completely value it—you must bookmark them if you happen to haven’t already.
To continue to learn, try our information on social media administration so you can begin your 2024 technique off on the correct foot.
Social Media Statistics FAQ
What is probably the most used social media platform?
The most-used social media platform is Facebook with over 3 billion customers. Facebook is adopted by YouTube (2.94 billion customers), WhatsApp and Instagram (tied at 2 billion customers).
Is social media use growing?
Social media use is growing year-over-year, albeit slowly. However, because of the saturation of use, this sluggish development isn’t shocking.
Is social media advertising and marketing nonetheless efficient?
Yes! There are over 5 billion social media consumer identities, which means 62.3% of the inhabitants has created no less than one social media account. That’s a large potential attain. As lengthy as you create the correct technique and goal the correct individuals, you must see success with social media advertising and marketing.