CXOToday has engaged in an unique interview with Anushree Jain, Co-founder, SocialTAG Can you inform us concerning the founding story of SocialTAG and what impressed you to start out an influencer advertising company?– My journey to create SocialTAG was like a mixture of ardour assembly the correct second. I’ve at all times been captivated by how the media can carry individuals collectively. As I acquired extra into advertising, I seen this rising want for actual voices to champion manufacturers.So, the lightbulb second got here, and SocialTAG was born. The concept was easy: let’s carry manufacturers and influencers nearer, creating real connections with shoppers. And on high of that, let’s make the entire strategy of turning concepts into campaigns a complete lot smoother. It’s all about making issues simpler and extra private. What units SocialTAG other than different influencer advertising businesses in the business?– What makes SocialTAG stand out is our deal with real relationships and authenticity. We don’t simply match manufacturers with any influencer; we handpick creators who really resonate with the model’s values and viewers. Our customized method ensures that every marketing campaign feels genuine and drives actual engagement. Plus, our group’s dedication to creativity and innovation retains us forward of the curve, continuously delivering contemporary concepts and techniques to our purchasers. How do you determine and choose the correct influencers on your consumer’s campaigns?– Finding the correct influencers is like discovering a needle in a haystack, however it’s a problem we love! We begin by understanding our consumer’s targets and target market. Then, we scour social media platforms to seek out influencers whose values align with the model. We search for authenticity, engagement, and relevance – not simply follower depend. And in fact, we at all times vet influencers completely to make sure they’re the right match for our consumer’s campaigns. We imagine that high quality issues greater than amount on the subject of influencer partnerships. How do you guarantee authenticity and transparency in influencer partnerships to take care of credibility with audiences?– Authenticity and transparency are non-negotiable for us at SocialTAG. We imagine that honesty is the perfect coverage, particularly in influencer partnerships. That’s why we’re dedicated to full transparency in all our collaborations. From disclosing sponsored content material to making sure that influencers genuinely imagine in the merchandise they promote, we go above and past to take care of credibility with our viewers. Building belief is essential in influencer advertising, and we prioritize honesty and integrity in all our campaigns. With the continuously evolving social media panorama, what are some rising developments or methods that SocialTAG is presently exploring?– The social media panorama is consistently evolving, and we’re at all times looking out for brand spanking new developments and techniques to remain forward of the sport. Right now, we’re notably excited concerning the rise of nano & micro-influencers and the facility of area of interest communities. From leveraging new platforms like Snapchat to exploring interactive content material codecs like AR filters and quizzes, we’re continuously pushing the boundaries of influencer advertising. We’re additionally exploring revolutionary codecs like stay streaming and interactive content material to maintain audiences engaged. We imagine in staying adaptable and agile, at all times able to embrace the subsequent massive factor in influencer advertising. How does SocialTAG measure the success and ROI of influencer advertising campaigns?– Success for us is not only about likes and shares. Measuring the success of influencer advertising campaigns goes past likes and shares. At SocialTAG, we deal with tangible outcomes that impression our consumer’s backside line. We measure the impression of our campaigns in phrases of brand name consciousness, engagement, and in the end, gross sales. We use a mix of metrics and analytics instruments to trace the ROI of influencer advertising campaigns and optimize our methods accordingly. Plus, we at all times collect suggestions from each influencers and audiences to judge the general impression of our campaigns. In your opinion, what are some widespread misconceptions about influencer advertising, and the way does SocialTAG deal with them?– One widespread false impression about influencer advertising is that it’s all about vainness metrics like follower depend. But at SocialTAG, we all know higher. We imagine that high quality trumps amount, which is why we prioritize engagement and authenticity over sheer numbers. We additionally imagine in long-term partnerships moderately than one-off collaborations, fostering belief and loyalty between manufacturers and influencers. We additionally educate our purchasers concerning the worth of micro-influencers and the facility of area of interest audiences in driving significant outcomes. Can you converse to the significance of variety and inclusivity in influencer advertising, and the way SocialTAG incorporates these values into its method?– Diversity and inclusivity are on the core of all the things we do at SocialTAG. We imagine that illustration issues, which is why we’re dedicated to working with influencers from all walks of life. Whether it’s race, gender, or physique sort, we try to showcase the varied tapestry of humanity in our campaigns. By amplifying numerous voices, we not solely empower influencers but additionally make our model’s message extra inclusive and relatable. How does SocialTAG navigate challenges corresponding to influencer fraud and faux followers in the business?– Influencer fraud and faux followers are unlucky realities of the business, however we don’t allow them to deter us. We have strict vetting processes in place to weed out pretend influencers and make sure the authenticity of our partnerships. We use superior analytics instruments to confirm influencer’s audiences and be certain that they’re real and engaged. Plus, we’re at all times monitoring for any indicators of fraudulent exercise and taking swift motion to guard our consumer’s pursuits. We additionally prioritize constructing long-term relationships based mostly on belief and transparency, which helps us weed out any fraudulent exercise. Looking forward, what do you envision for the way forward for influencer advertising, and the way is SocialTAG getting ready for it?– As for the way forward for influencer advertising, we see it changing into much more customized and immersive. Brands will proceed to shift away from conventional promoting in direction of extra genuine, story-driven content material. At SocialTAG, we’re getting ready for this shift by investing in inventive storytelling and experiential advertising. We’re additionally maintaining an in depth eye on rising platforms like Youtube shorts and Snapchat, exploring new methods to attach with audiences in real-time. The prospects are limitless, and we’re excited to see the place the long run takes us!
https://cxotoday.com/interviews/unlocking-the-power-of-authentic-connections-socialtags-journey-in-influencer-marketing/
