Sharyn Smith and Jess Hope.
Australia and New Zealand influencer advertising enterprise Social Soup has appointed Jess Hope to the newly created function of head of growth and innovation.
With greater than 15 years’ social, inventive and content material advertising expertise, Hope has spent her profession immersed in leisure, music, publishing and promoting.
Having relocated from the UK to Australia in 2016, she has spent the previous few years serving to manufacturers within the FMCG, tech and finance sectors to authentically collaborate with creators.
Hope was most just lately head of content material and partnerships at EssenceMediacom in Sydney. Her resume additionally contains time as advertising supervisor for Next Media’s frankie journal and communications and content material supervisor at Live Nation’s Ticketmaster, right here in Australia and within the UK.
At Social Soup, Hope will likely be accountable for overseeing shopper growth, guaranteeing it continues to ship market-leading influencer methods and creator campaigns that drive worth among the many rising creator economic system.
Social Soup founder and chief govt officer Sharyn Smith says the enterprise may be very excited to welcome Hope to the workforce and appears to be like ahead to creating essentially the most of her wealth of experience in social and content material.
“She is a superb match for our enterprise and our purchasers and brings unbelievable data and creativity. As we gear up for a robust 2024 and as affect advertising turns into much more embedded in advertising plans, Jess will play a giant half in ensuring that Social Soup continues to guide what good affect appears to be like like, creating world class methods that ship actual world outcomes,” says Smith.
Hope says she was immediately drawn to Social Soup’s use of information and tech to ship efficient creator advertising for manufacturers.
“I’m a agency believer that by pairing these smarts with platform efficiency and courageous inventive considering, we will elevate model partnerships and create audience-first content material throughout classes,” she says.
“Needless to say, I’m excited to get caught in and continue learning from absolutely the execs at Social Soup.”
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https://www.adnews.com.au/information/social-soup-appoints-jess-hope-head-of-growth-and-innovation
