Tell us about Zupyak
Zupyak, headquartered in Stockholm, is a content material advertising and marketing platform designed for startups and small companies.
It’s the world’s largest content material advertising and marketing group with over 400,000 customers worldwide, creating and publishing over 50,000 articles every month, in 90 completely different languages. The platform simplifies the method of making Website positioning-optimised advertising and marketing content material by means of generative AI, serving to companies decrease their advertising and marketing prices, with out the necessity for exterior companies or further Website positioning and AI instruments.
Zupyak is backed by notable angel traders together with Magnus Bergman who was the primary investor in Truecaller and Prezi, Fredrik Posse who is without doubt one of the founders of Soundtrap, which was bought to Spotify and Joanna Törngren Redebrant who has been named as high 100 Europe’s most influential ladies within the startup and and VC house.
How did you give you the thought for the corporate?
The thought behind Zupyak was born by co-founder Qi Cao. He struggled to discover a weblog platform designed for companies – a platform that might facilitate the sharing of industry-specific concepts with out the constraints of a one-size-fits-all method. Qi determined to create a platform that allowed companies to add and share their content material.
In lower than 5 years, the platform grew to 300,000 customers, and with 50,000 articles being shared each month. The platform attracted a various group from throughout the globe, primarily consisting of small and medium-sized firms (SMBs), writing about their enterprise practices, starting from tractor companies to journeys to the Himalayas.
The purpose why our customers had been publishing content material on our platform is that content material advertising and marketing is without doubt one of the few advertising and marketing channels that may generate clients for gratis. Over the final years, paid advertising and marketing has change into rather more costly. For instance, the price of promoting on Facebook elevated over 89% between 2021 and 2022.
How has the corporate developed over the past couple of years?
In 2022, I joined because the CEO and co-founder at Zupyak. Qi and I thought of methods to help our group past content material sharing on the platform. We noticed a chance to make use of generative AI for environment friendly advertising and marketing content material creation, decreasing time and assets.
We engaged with lots of of customers from our group to offer instruments that improve the end-to-end content material creation expertise, from thought era to analysis and improvement.
In early 2023, we launched our first AI-powered product – a Website positioning enabled AI author. We’ve continued so as to add platform options corresponding to our ‘AI editor’ and ‘Website positioning rating’ which analyses search engine outcomes, serving to our customers in optimising the content material for optimum attain.
Today, our customers, whether or not it’s a espresso store, a software program enterprise or a dental follow, use our AI merchandise each different day to ideate, analysis and create advertising and marketing content material.
What can we hope to see from Zupyak sooner or later?
An ever-expanding array of selling channels, a rise of prices related to paid advertising and marketing, and an general complexity within the advertising and marketing panorama have added as much as the challenges many companies face.
We consider that AI know-how is the silver bullet that small and medium-sized companies have been ready for. We’ll proceed to reinforce our choices to help companies worldwide of their advertising and marketing content material creation. Our mission is to allow these companies to thrive by means of our instruments, powered by our ever-growing group.
https://techround.co.uk/interviews/meet-erik-wikander-ceo-co-founder-content-marketing-platform-zupyak/
