Brands’ spends on influencer marketing will develop from $0.35 – 0.40 billion in 2023 to $2.8 – 3.5 billion in 2028, in accordance to the Redseer Strategy Consultants’ newest report on digital promoting.
The report acknowledged that influencers, as digital stars with area of interest audiences, provide a cheap various to branding and efficiency promoting.
“Influencers could be leveraged for shoppertainment that blends relatable content material with promotional messaging to drive efficient content-triggered procuring experiences,” acknowledged the report.
According to the report, presently, there are 0.5-0.6 million macro and mega influencers, every with greater than 100K followers, working in India.
Legacy manufacturers are additionally collaborating with influencers for micro-targeting and effectively reaching their cohort-specific audiences.
The report additional talked about that influencers are additionally extremely efficient in producing customised leads by providing unique offers and reductions to their followers, which regularly leads to direct conversions. This strategy not solely minimises buyer acquisition prices but additionally enhances model engagement and loyalty.
https://www.buzzincontent.com/story/spends-on-influencer-marketing-to-rise-to-2-8-3-5-billion-in-2028-redseer-report/
