SpotOn Marketing Assist is the primary product of its form to empower eating places to drive visitor visits and enhance gross sales whereas eliminating the time and assets wanted for self-serve advertising and marketing instruments.3.6.2024
Restaurant know-how resolution SpotOn has introduced the introduction of SpotOn Marketing Assist. Designed to streamline the restaurant advertising and marketing course of, SpotOn Marketing Assist is the primary product of its form to empower eating places to drive visitor visits and enhance gross sales whereas eliminating the time and assets wanted for self-serve advertising and marketing instruments.
For restaurant operators, advertising and marketing usually falls to the again burner when managing the each day challenges of rising labor prices, fluctuating meals prices, and assembly friends’ growing expectations. Independent eating places can barely cowl the price of their entrance and back-of-house workers, not to mention a devoted advertising and marketing useful resource. With 90% of restaurant operators reporting their prospects are extra value-conscious than they was once, eating places have to construct their model and drive visitor loyalty with value-driven incentives.
“SpotOn Marketing Assist is democratizing AI and automation know-how for the impartial eating places who want it probably the most,” mentioned Bryan Solar, Chief Product Officer at SpotOn. “Beyond empowering operators to arrange automated campaigns, SpotOn helps to drive repeat enterprise whereas offering operators with data-driven insights they should preserve the momentum going and drive income all yr lengthy.”
Customization Campaigns & Effortless Setup
For busy restaurateurs, SpotOn Marketing Assist guarantees simplicity and effectiveness. Operators are prompted to reply a couple of fast questions on their enterprise class, advertising and marketing goals, deal preferences, time-based offers, and model – all with the power to vary at any time. Business classes assist present advertising and marketing campaigns particularly related to a restaurant’s service sort and friends, for occasion, glad hours for Mexican eating places.
Operators can choose from a number of advertising and marketing goals to extend on-line orders, in-person visits, telephone calls, reservations, or all the above. In addition, operators specify limits for discounting and particular shoulder intervals to make sure they’re controlling prices. SpotOn helps operators guarantee their marketing campaign is aligned with their model with font and coloration choices and photograph add and choice. Operators simply want to attach their restaurant’s Facebook web page and add their Google Business profile.
SpotOn Marketing Assist syncs with the SpotOn Restaurant POS to generate electronic mail lists from the restaurant’s SpotOn Order and SpotOn Reserve prospects. From there, SpotOn Marketing Assist takes over making a advertising and marketing marketing campaign tailor-made to that restaurant and its targets. SpotOn’s advertising and marketing campaigns deal with creating a way of urgency and demand via reductions and promotions. Operators can view, edit, or delete scheduled campaigns within the dashboard anytime.
According to The National Restaurant Association’s State of the Industry Report, greater than 8 in 10 adults would reap the benefits of discounted eating on slower days or off-peak occasions to economize. To assist operators leverage this chance, SpotOn created a “Slow Day Boost” revenue-driving marketing campaign that enables operators to enter their sluggish days and meal intervals for SpotOn Marketing Assist to auto-generate a marketing campaign with a limited-time supply (LTO) for these shoulder intervals the operator outlined.
AI-Powered Content & Automated Campaigns
SpotOn Marketing Assist campaigns save time and cash, shifting a handbook advertising and marketing course of into an automatic one, with customers reporting a mean of three – 5 hours per week saved. Powered by automation, SpotOn Marketing Assist defines advertising and marketing occasions every month and then creates and schedules campaigns for these occasions. Using AI, SpotOn Marketing Assist creates the advertising and marketing marketing campaign content material, whereas the imagery is chosen utilizing the restaurant pictures uploaded or inventory pictures; each are generated primarily based on the restaurant’s pre-determined class, enterprise targets, and particular occasion. For instance, a March Madness marketing campaign is created for a pizza restaurant eager to drive extra on-line orders.
Once the campaigns are arrange and accredited, SpotOn Marketing Assist takes over seamlessly publishing the restaurant’s marketing campaign throughout their electronic mail advertising and marketing and social media channels. SpotOn Marketing Assist considerably improved restaurant electronic mail efficiency by 23%, with automated emails reporting a 9.55% open fee, in comparison with handbook emails with a 7.79% open fee.
“Without SpotOn, I used to be doing advertising and marketing perhaps as soon as a month, typically skipping it fully after we have been busy or short-staffed,” says Kim Dieu of Mi ‘N Tea. “Now it takes simply quarter-hour, my prospects are receiving related emails every week, and I’ve seen a big improve in gross sales in current months.”
Data-Driven Insights
As a part of the SpotOn Restaurant ecosystem, SpotOn Marketing Assist’s deep integration with SpotOn Restaurant POS and SpotOn Order facilitates a seamless expertise for visitor redemption in individual or on-line and offers operators with invaluable marketing campaign efficiency information and buyer perception. SpotOn Marketing Assist ties campaigns on to income via the reference to SpotOn Restaurant, offering operators with a greater understanding of their visitor’s preferences and advertising and marketing program efficiency.
In a assessment of early efficiency, SpotOn discovered that “Slow Day” offers are the top-performing redemptions, adopted by “Happy Hour” offers and “Deal of the Month” campaigns, suggesting customers are more and more motivated and prepared to vary their eating occasions to economize.
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https://restauranttechnologynews.com/2024/03/spoton-launches-automated-ai-enabled-tool-for-email-and-social-media-marketing-for-restaurants/
