TVB Group and Alibaba’s on-line video platform Youku have expanded their partnership to meet the growing demand for entertainment content in China.
This comes after each events signed the primary complete cooperation framework settlement price RMB700 million final yr, releasing the drama The QUEEN Of News (新聞女王), which grew to become a market sensation in mainland China and Hong Kong, garnering widespread acclaim each on-line and offline.
Other initiatives below the cooperation settlement, equivalent to Forensic Heroes VI: Redemption (法證先鋒VI 倖存者的救贖) and Darkside Of The Moon (黑色月光), are at present within the post-production stage and are anticipated to be broadcasted within the second half of this yr, whereas The Queen Of Castle (巨塔之后) is scheduled to start filming in April.
Don’t miss: TVB and Youku ink deal to convey HK-style dramas to wider Chinese viewers
This second collaboration between TVB and Youku goals to develop the entertainment market in China and globally. It additionally showcases TVB’s strategic deployment to meet the growing demand for entertainment content in China.
In addition to the prevailing collaboration, each firms will additional collaborate on three drama sequence initiatives, together with the sequel to The QUEEN Of News, titled The QUEEN Of News 2, which is anticipated to begin filming early subsequent yr.
Furthermore, each firms will deepen their cooperation in mental property monetisation, facilitating promoting and business alternatives in mainland China and Hong Kong. This consists of product placements and different modern enterprise fashions, enabling promoting shoppers to develop their attain to broader regional markets and the worldwide Chinese neighborhood.
MARKETING-INTERACTIVE has reached out to TVB for extra info.
Thomas Hui, govt chairman of TVB beforehand mentioned the framework settlement goals to deepen the cooperation between the 2 events and is extra conducive to releasing synergies, additional bringing TVB’s high-quality “Hong Kong-style” dramas to the huge Chinese viewers by means of Youku’s widespread Hong Kong drama platform.
“Youku is one of the main on-line video platforms in China. TVB has ample movie and tv manufacturing sources and profound expertise in drama creation. TVB has maintained a very good cooperative relationship with Youku all alongside…We anticipate that this cooperation will foster and optimise a bigger viewers movement for each events, strengthen the cohesion of Youku’s Hong Kong Drama Platform, and in the end obtain a win-win scenario,” he added.Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza below the theme of “Content that captivates”. Get collectively with our fellow entrepreneurs to find out about AI in content creation, integration of content with commerce and cross-border concentrating on, and discover the recipe for fulfillment throughout the content advertising world!
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https://www.marketing-interactive.com/tvb-and-youku-expand-partnership-to-grow-entertainment-market-in-china
