In this week’s episode of The Drum Network Podcast, we sit down with two main lights from the world of influencer marketing.Despite common think-pieces prematurely asserting the demise of the influencer, development within the influencer marketing trade reveals no indicators of slowing – with estimates of its annual world worth reaching as excessive as $24bn.The upshot of all this cash flowing round is that influencers (or creators, or no matter you prefer to name them) are throughout: a strong and mature market of creators of each stripe, simply ready for entrepreneurs to collaborate with them. But learn how to navigate that richly various panorama? How can model entrepreneurs and CMOs transfer the influencer channel to the middle of their marketing technique?Those are the questions that this week’s The Drum Network Podcast is right here to reply.We’re joined this week by Derek Goode, senior vp at 160over90; and Natalie Silverstein, chief innovation officer at Collectively (a part of the Brandtech group).For extra earworms, head over to The Drum’s podcast hub.
https://www.thedrum.com/information/2024/03/15/the-drum-network-podcast-how-cmos-can-set-their-influencer-marketing-strategies
