How are small companies utilizing synthetic intelligence instruments to create and enhance their content material? What sorts of content material are they creating with AI? How are they checking the standard of AI-generated content material?
To discover out, Semrush performed a survey in 2023 amongst 2,600 individuals who work for companies all over the world (76% work for corporations with 50 or fewer workers).
Some 67% of respondents say their enterprise is already utilizing AI-powered instruments for content material advertising and marketing and/or search engine optimization.
The commonest makes use of for AI-powered instruments are researching content material and subject concepts, rewriting and paraphrasing textual content, and writing content material from scratch.
The commonest sorts of content material being created with AI-powered instruments are weblog posts, quick social media posts, quick articles, quick movies, and emails/newsletters.
The most frequently used strategies for prompting AI instruments to create content material are to construct multistep prompts, to jot down very quick and easy particular person prompts, and to make use of a mixture of completely different prompting strategies.
Most respondents (73%) say they assessment AI-generated content material to test the tone and writing model.
About the analysis: The report was primarily based on information from a survey performed in 2023 amongst 2,600 individuals who work for companies all over the world (76% work for corporations with 50 or fewer workers).
https://www.marketingprofs.com/charts/2024/50859/how-small-companies-are-utilizing-ai-for-content material-advertising and marketing
