Influencer advertising and marketing has shortly turn into a vital digital advertising and marketing technique for companies of all sizes. Last 12 months, influencer advert spending was projected to succeed in a staggering $30.81 billion, growing to $47.80 billion within the subsequent three years.
Understanding what influencer advertising and marketing is, and learn how to apply it efficiently right this moment, calls for niching down. If you’re a UK firm, notably in case you’re a model promoting health-conscious or health merchandise, you must think about working with native UK health influencers.
Read on to study extra about learn how to discover and vet UK health influencers in 2024, alongside examples of 27 of right this moment’s largest creators.
Understanding the UK health influencer panorama
To higher perceive the panorama of right this moment’s UK health influencers, we have to apply three key approaches: figuring out them, analyzing their efficiency and evaluating their credibility.
Identifying key health influencers within the UK utilizing Tagger
There’s no scarcity of UK health influencers on social media. Due to the sheer variety of energetic influencers right this moment, you’ll probably want to make use of influencer advertising and marketing administration instruments like Tagger to measure your campaigns and discover the precise people for your model’s id.
Within Tagger, you may entry an intensive database of influencers to seek out the precise individual for your organization. You can obtain this utilizing hundreds of search filter combos, together with filtering influencers by their follower rely, or the entire sum of shares their profile has achieved.
Evaluating the authenticity and credibility of health influencers
You’ll want to judge the credibility of any health influencers you’re contemplating working with. This includes ensuring their engagement is professional, and that they observe compliance tips like these of the ASA (Advertising Standards Authority). The ASA is the UK’s impartial promoting regulator throughout all types of media, together with social media advertising and marketing.
By utilizing Tagger, you may make sure you’re at all times working with genuine influencers who align along with your specific model. If they cross your evaluations, you’re properly in your solution to mastering a profitable influencer advertising and marketing technique.
Analyzing viewers demographics and engagement
Once you’ve began a marketing campaign with a UK health influencer, you may proceed to make use of Tagger to research particular person influencer metrics, like put up rely or complete sum of likes, in addition to overarching traits and the efficiency of your influencer campaigns.
What to contemplate when selecting UK health influencers?
There are a number of elements you must think about when selecting between influencers, notably the next:
Audience demographics and relevance to your model
When analyzing viewers demographics, you must be sure that an influencer has the identical audience as your organization. This ensures they’re already partaking along with your goal prospects, and means their content material is probably going extra related to the wants of your online business.
Engagement metrics: high quality over amount
It’s tempting to easily contact the UK health influencers with the best engagement figures, however this isn’t at all times sensible. For instance, you could favor an influencer who will get a number of shares over somebody who attracts a number of reactions, relying on in case you’re prioritizing attain or impressions in your marketing campaign. Or, an influencer may have a excessive remark rely that appears spectacular however is generally generated by bots. Always ensure you’re contemplating an influencer’s engagement high quality, for instance by choosing a couple of of their posts at random, and checking whether or not any feedback are from professional accounts.
Authenticity and alignment along with your model values
Before you’re employed with them, you must make sure that all the pieces an influencer posts, even posts you’re not affiliated with, additionally aligns along with your model’s values. This mitigates dangers for your organization, as any points that happen with an influencer’s profession may negatively affect your fame.
This authenticity, by way of how skilled and dependable an influencer is, can find yourself being simply as vital as different metrics to trace influencer advertising and marketing success, like conversions and impressions.
Ensuring compliance with ASA tips
As the variety of folks turning into full-time influencers has elevated, so too have tips and legal guidelines designed to control them. You want to make sure any of the health influencers you’re employed with observe all present tips, notably relating to promoting. A dependable set of tips are these revealed by the ASA.
Leading health influencers within the UK
Based on the elements above, listed here are a few of the high health influencers within the UK right this moment. We’ve used Tagger to filter influencers primarily based on each YouTube and Instagram followings.
Joe Wicks (@thebodycoach)– 4.7 million Instagram followers, 2.81 million YouTube subscribers
With an Instagram following of a whopping 4.7 million followers and shut to three million YouTube subscribers, Joe Wicks is likely one of the most noteworthy UK health influencers right this moment. His recognition skyrocketed in the course of the COVID-19 pandemic, and he stays one of the influential folks within the UK health world. Wicks posts weekly exercise movies on his YouTube channel, in addition to wholesome recipes and inspirational content material on his Instagram.
Tom Daly (@tomdaley) – 3.2 million Instagram followers, 1.18 million YouTube subscribers
Tom Daley is an Olympic gold medalist who has amassed a colossal social media following, turning into one of many largest male UK health influencer examples by way of attain. Tom posts common vlogs on his YouTube channel, in addition to occasional exercise movies. He then additionally posts frequent diving and exercise reels on his Instagram.
Ryan Terry (@ryanjterry) – 2.5million Instagram followers, 191k YouTube subscribers
Ryan Terry is the 2023 Mr Olympia champion and a three-time winner of the Arnold Classic. He posts motivational reels on Instagram and lengthier exercise movies on his YouTube channel.
Gemma Atkinson (@glouiseatkinson) – 1.9 million Instagram followers
Former cleaning soap star and UK superstar Gemma Atkinson has turn into one of many main feminine UK health influencers by way of followers. She combines motivational Instagram posts together with her podcast, The Overshare, to offer recommendation on learn how to maintain match whereas being a mom.
Kim French (@kimfrench87) – 1.6 million Instagram followers
Kim French launched the Believe by Kim French health app and has one of many largest Instagram followings of right this moment’s UK health influencers. She posts multi-reels for exercises designed for particular physique components, in addition to train recommendation.
Matt Morsia (@mattdoesfitness) – 1 million Instagram followers, 2.26 million YouTube subscribers
Matt Morsia stars within the UK’s rebooted Gladiators TV present and has a considerable following on each Instagram and YouTube. He creates in style motivational Instagram posts, however his bigger attain is on YouTube the place he commonly creates coaching movies, alongside unconventional content material like a house-building vlog.
Gabby Dawn Allen (@gabbydawnallen) – 1 million Instagram followers
Former Love Island star Gabby Dawn Allen is likely one of the UK’s largest Instagram health trainers. She hosts the What the Health present and posts way of life content material alongside exercise reels.
Female health influencers within the UK
Below are a few of the largest feminine UK health influencers working for the time being. To do that, we analyzed cross-platform correlations throughout Instagram and YouTube, and selected influencers who’re all creating content material in distinctive methods.
Meggan Grubb (@meggangrubb) – 1.3 million Instagram followers, 536k YouTube subscribers
Meggan is likely one of the largest UK health influencers on Instagram and has a rising presence on YouTube. She based each the clothes model Move with Blue and the Beyond app for ladies’s health, and commonly posts workout routines, meal plans and parental recommendation.
Natacha Oceane (@natacha.oceane) – 1 million Instagram followers, 1.7 million YouTube subscribers
Natacha is a biophysicist who curates coaching packages permitted by the Team GB Olympic Team. She posts train tips about her Instagram, and exercise routines on her YouTube channel.
Courtney Black (@courtneydblack) – 838k Instagram followers, 61k YouTube subscribers
Courtney is likely one of the fastest-growing UK health influencers with an enormous Instagram following. She hosts stay exercises by the Courtney Black app, and in addition posts exercises and weight-reduction plan recommendation on her Instagram and YouTube channel.
Chessie King (@chessieking) – 705k Instagram followers
Chessie is an skilled social media influencer, who’s labored with a few of the largest names in health, together with Nike and Adidas, and creates brief motivational exercises and way of life reels.
Lucy Davis (@lucydavis_fit) – 671k Instagram followers, 254k YouTube subscribers
Lucy kinds herself because the “no BS health woman” and posts common exercises and train reels on her Instagram. On her YouTube channel, she posts vlogs about her health achievements in addition to hybrid health challenges.
Male health influencers within the UK
The following characterize a couple of of the notable male UK health influencer examples on social media right this moment, which we discovered utilizing the identical technique as within the above part.
Simon Chu (@putting.coach) – 1.2 million Instagram followers
Simon is a Muay Thai coach with a fitness center primarily based in Leeds. He posts sparring movies on his Instagram and has a number of on-line tutorials hosted on his web site.
Michael Griffiths (@mac_griffiths) – 1 million Instagram followers
Michael is a former Love Island contestant with a notable Instagram following. He works as a metamorphosis coach, and posts exercise routines alongside collaborations with fellow Love Island alumni, boxer Tommy Fury.
McKenna Crisp (@mckennawcrisp) – 696k Instagram followers
McKenna is a Gymshark athlete and regularly shares updates of his exercise journey on Instagram.
Alex Beattie (@alex.beattie) – 627k Instagram followers
Another former Love Island contestant, Alex now promotes muscle power and weight reduction coaching routines by his exercise reels and motivational posts.
Wayne Bridge (@waynebridge03) – 276k Instagram followers
Wayne is a former Premier League footballer. He now makes use of his Instagram to advertise how he retains slot in retirement. Wayne is an older health influencer, which is way much less frequent throughout the business. If you had been seeking to market your merchandise to an older viewers, you could possibly use Tagger to filter influencers by age, and discover extra influencers with an viewers much like Wayne’s.
YouTube health influencers within the UK
Influencers have a tendency to make use of YouTube to put up longer content material. This is price remembering in case you’re seeking to begin any influencer campaigns, because the several types of content material out there on every platform, and the demographics of their consumer bases, will affect your total attain.
These 5 YouTube influencers create health movies, in addition to extra experimental viral movies, and had been chosen utilizing Tagger’s filters for UK health influencers with excessive YouTube subscriber counts.
Eddie Hall (@eddiehallwsm) – 2.87 million YouTube subscribers
Former World’s Strongest Man Eddie Hall has one of the profitable YouTube channels of any present UK health influencer. He creates sparring movies with different well-known sportspeople, exercises, consuming challenges and viral content material.
Lucy Wyndham-Read (@lucywyndhamread) – 2.38 million YouTube subscribers
Lucy’s dwelling exercise health channel has over 1,000 exercise movies, with a few of her hottest movies commonly amassing tens of millions of views. She’s additionally revealed a number of exercise and weight loss program plans on her web site.
Joe Fazer (@JoeFazer) – 1.53 million YouTube subscribers
Joe has grown to turn into one of many largest male UK health influencer figures on YouTube. His movies commonly attain tens of millions of views and contain health challenges, vlogs, and physique transformation recommendation.
Gabriel Sey (@GabrielSeyOfficial) – 410k YouTube subscribers
Gabriel Sey has revealed over 700 movies on YouTube since beginning his channel over a decade in the past. Several of his health ideas movies have exceeded 1,000,000 views, and he additionally posts vlogs about his health journey, alongside weight loss program recommendation.
Lottie Murphy (@LottieMurphy) – 398k YouTube subscribers
Lottie Murphy creates approachable pilates and suppleness movies on her in style YouTube channel and hosts extra in-depth routines on her web site.
Instagram health influencers within the UK
Fitness is well-suited to Instagram because of its deal with photograph and video content material. These 5 UK Instagram influencers all have big followings and proof the rising recognition of health influencers on the platform.
Lucy Mecklenburgh (@lucymeck1) – 1.7 million Instagram followers
Lucy Mecklenburgh is a former UK actuality TV star, having appeared in The Only Way is Essex in addition to a number of different reveals. Alongside way of life content material, she makes use of her Instagram to advertise dietary recommendation and health ideas, and launched the Results Wellness Lifestyle app to help ladies seeking to shed extra pounds.
Danielle Peazer (@DaniellePeazer) – 1 million Instagram followers
Danielle is a wellness influencer who makes a speciality of dance exercises. She creates dance exercise and train reels on Instagram and YouTube, while additionally posting way of life recommendation.
James Stirling (@london_fitness_guy) – 983k Instagram followers
James posts dwelling exercise content material that makes use of minimal tools, which has helped him nurture an enormous Instagram follower rely. He additionally affords extra intensive exercises by his health app, PWER.
Claressa Shields (@claressashields) – 824k Instagram followers
Claressa is an undisputed boxing champion and former Olympic athlete. On her Instagram, she posts motivational content material, sparring classes, and pre-fight train routines.
Talia and Giulia Harte (@thehartesisters) – 810k Instagram followers
The Harte sisters are former Team GB skiers who now handle their very own UK health influencer careers. They publish exercise reels on Instagram, typically with each newbie and superior choices or variations for dwelling and fitness center exercises.
How to begin advertising and marketing with UK health influencers
You ought to now have a higher understanding of learn how to discover UK health influencers in your area of interest, in addition to a few of the largest names selling health content material. If you’re planning to begin using influencer advertising and marketing in your online business, you’ll want the precise instruments for the job. Learn about a few of the greatest influencer advertising and marketing instruments out there in 2024 to seek out the precise UK-based influencer to energy your subsequent marketing campaign.
https://sproutsocial.com/insights/uk-fitness-influencers/
