Welcome to a model new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with an enormous participant within the affiliate and media business. Sharon Rechter is the Co-Founder and President of First Media, a number one media writer with over 250 million followers that reaches 71% of US girls each month throughout its model portfolio. As President, she has grown the enterprise from a single linear cable channel to a worldwide media enterprise, with over 200 workers throughout three nations. Sharon has created an outstanding enterprise empire and shares a number of the finest recommendation for affiliate managers and publishers simply beginning out….
Listen in right here for the entire insights
Always Meet the Consumer Where They Are
Lee-Ann asks Sharon, “I needed to get into the nitty gritty round why you determined early on to make a aware determination to not construct a publishing platform, as a result of with all of this knowledge, with all of this information of how you can construct content material, why didn’t you construct a web site? I do know you may have three, you’ve obtained your publishing websites now, however at first – why did you select to go to the place your client was? What was the choice that led you there?”
Sharon replies, “That’s an fascinating factor that I believe everyone who creates funding goes forwards and backwards on. I need to say we began with manners. It wasn’t well mannered to return to Mark’s barbecue and push all your pals to return to a different get together, and perhaps Facebook rewarded us for that. But aside from manners, our philosophy was, and keep in mind, we didn’t elevate tens of millions and tens of millions of {dollars} to do that. So, our philosophy was to at all times meet the patron the place they are.
“Don’t attempt to get that additional step to return to you. You know, there are execs and cons for that method, clearly, however meet the patron wherever they are. So, immediately our content material is accessible along with being on all of the platforms: Facebook, Instagram, TikTook, YouTube, and all of these, it’s additionally obtainable in fuel stations.”
Doing Things Differently
Sharon goes on to clarify, “We have by no means sacrificed the standard of our content material and the virality of our content material. I believe we do content material very otherwise to different publishers; What we name publishers – publishers on Facebook. Then drive them on to a transaction. We’ve additionally seemed on the transaction – at all times as an added worth to the patron.
“To give an instance, if we’re exhibiting you on So Yummy this superb recipe on how you can make muffins, and also you’re going, “oh my, I’d like to do it, however this was solely a really quick video”, then we add, ‘click on right here to get all of the elements added to your cart’. We’re not annoying the viewers, they’re truly going to save lots of that video to look at it later, however they add the elements to cart and so they store. So our philosophy could be very completely different. And I like that as a result of loads of manufacturers don’t take into consideration associates this fashion.
Future Trends
Lee-Ann asks, “What do you assume the highest three traits are that are going to be coming ahead in 2024/2025?”
Sharon replies, “I believe AI is a good instrument and also you and I used the phrase publishers a bit bit otherwise so I’m attempting to not get confused. AI is superb. If you go to AI and say, ‘create 10 advertisements for me for meal kits for individuals who are on a funds and discuss in regards to the funds’, AI will do it. These advertisements will all suck. So that’s not how I’d use AI except you’re searching for concepts. We informed each designer, now you are not a designer, you’re a head of a design division. Leveraging AI for the sum of money now we have saved on shoots and advert design and video design, and the quantity of output we are capable of create with the identical crew.
“So, that’s the primary factor I need to say. That can remodel an affiliate enterprise to me, that pattern is a lot greater than every thing else. I don’t do the stylish stuff. I work on constructing deep relationships with manufacturers and I would say I search for fewer companions. But ones that I can enhance, enhance, enhance, and scale with, as a result of that’s the place our studying goes into.”
Discover extra over at First Media Blog.
Listen to seek out out extra about:
How Sharon obtained to the place she is immediately
The client and content material relationship
‘Data is King’ dialogue
‘Ad Fatigue’ – why in the event you’re married to an idea, you possibly can’t develop and develop your audiences.
Key segments of this podcast and the place you possibly can tune in to go direct:
[11:20] The significance of content material entry
[15:00] Why a model wants to permit associates the liberty to get completely different outcomes
[33:15] Future traits
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