NEW YORK: Syneos Health U.S. PR has promoted Marcie Doser to head of influencer marketing.In this new function, Doser will lead the enlargement of the PR teams’ influencer marketing providers and crew, overseeing the newly launched inner influencer council. The council includes greater than 35 specialists throughout Syneos Health Communications.Over the final two years, Doser has been main key shopper affect initiatives centered on model and illness consciousness, in accordance to the agency. She has used this expertise to create an strategy that features a crew of specialists in digital and social analytics, habits, paid media and artistic social technique.Doser is a 16 12 months veteran of Syneos’ U.S. PR group, having first joined Chandler Chicco Agency in 2008. During her tenure, she led accounts for manufacturers together with Coca-Cola, Allergan, Merz Aesthetics, Pfizer’s COVID vaccine portfolio and Sanofi vaccines. Doser most just lately served as a senior chief at Syneos subsidiary Biosector 2. Prior to Syneos, she held stints as an account govt at Hill & Knowlton and marketing and public relations coordinator on the University of Rochester, in accordance to her LinkedIn profile. Syneos Health Public Relations is a subset of Syneos Health Communications. Syneos Health went personal final September by way of a $7.1 billion all-cash transaction with a cohort of personal fairness companies, together with Elliott Investment Management, Patient Square Capital and Veritas Capital. Its shoppers embrace Johnson & Johnson and biotechnology firm Geron. The company merged its U.S. PR unit’s company communications, popularity and danger administration and social impression teams to create a company affairs apply in February. Syneos Health PR reported a income improve of 11% to $116 million globally and $88.8 million within the U.S. in 2022, in accordance to PRWeek’s 2023 Agency Business Report.
https://www.prweek.com/article/1867533/marcie-doser-lead-influencer-marketing-syneos-health-us-pr
