What do households, the army, Eurovision, holidays, and how-to movies have in widespread? They all present content material advertising concepts for May 2024.
Content advertising is the act of making, publishing, and selling, say, articles and movies to draw, interact, and retain prospects. Content is the inspiration for search engine marketing, social media advertising, and electronic mail newsletters.
Content advertising depends on reciprocity. Folks respect receiving useful information and sometimes reply positively to companies that present it. The hassle is arising with a nonstop stream of worthwhile content material.
What follows are 5 content material advertising concepts you should use for May 2024.
International Day of Families
The International Day of Families might encourage a variety of family-related content material.
In 1993, the United Nations established the International Day of Families to acknowledge that households are the inspiration of steady societies.
The event is noticed yearly on May 15. It’s a chance for entrepreneurs to create family-related articles, movies, or podcasts.
The content material may very well be a nod to the day itself or join your organization’s merchandise with a household exercise. Here are three instance article titles of the previous:
“10 Habits to Start on the International Day of Families,”
“How to Celebrate the International Day of Families,”
“10 Bonding Activities for International Day of Families.”
And listed below are three examples of connecting merchandise to households:
Outfitter: “Top 50 Day Hikes for Families.”
Garden provide store: “How to Make Flower Gardening Fun for Families.”
Kitchen Store: “Tips for Including the Entire Family in Meal Planning.”
Armed Forces Day
Lance Cpl. John Allen with the U.S. Marines, twenty fourth Marine Expeditionary Unit, on Naval Station Norfolk, Virginia, April 5, 2024.
Armed Forces Day within the U.S. happens on the third Saturday in May, the sixteenth in 2024.
President Harry S Truman established Armed Forces Day in 1950, consolidating three different observances. The occasion usually options parades, shows, and varied neighborhood celebrations to show assist for the army and its members.
Armed Forces Day generally is a respectful and considerate automobile to attach with prospects, particularly these in army households or with ties to the armed providers.
Content concepts embrace:
Profiling service members and their households,
(*5*) veteran-owned companies in your provide chain,
Thanking service members,
Connecting merchandise to army historical past.
Eurovision Song Contest
Most Americans discovered concerning the Eurovision Song Contest in 2020 when Netflix launched a Will Ferrell comedy about it. But the inspirational occasion has been round since 1956.
The European Broadcasting Union created Eurovision to encourage unity and post-war rebuilding efforts by way of music.
Swedish performer Loreen received the 2023 Eurovision contest. Photo by Sarah Louise Bennett.
Each collaborating nation contributes an unique track. The performances are notable for their broad vary of kinds, elaborate staging, and typically quirky acts, reflecting every nation’s distinctive tradition.
The competitors has launched the careers of quite a few artists, together with ABBA and Celine Dion.
Over the years, Eurovision has grown in scale and spectacle, changing into a beloved, flamboyant celebration of tradition and pop music. This yr’s Eurovision can be held from May 7 to 11 in Malmo, Sweden.
Eurovision-inspired content material might handle tradition, style, music, or historical past.
May’s Top 3 Holidays
Mother’s Day is among the many most vital holidays for retailers.
Three holidays dominate the May U.S. calendar by way of recognition and familiarity: Mother’s Day (May 12, 2024), Memorial Day (May 27, 2024), and Cinco de Mayo (May 5, 2024).
These dates are key for content material entrepreneurs — for promotion and useful information.
First, all three dates are vital for retail gross sales. Americans spent greater than $35 billion on Mother’s Day purchases in 2023 and usually spend about $500 per family on Memorial Day weekend. Cinco de Mayo is the longstanding celebration of Latino tradition.
Second, the vacations are glorious alternatives for articles, movies, and podcasts.
Mother’s Day:
“Ultimate 2024 Mother’s Day Gift Guide,”
“17 Homemade Mother’s Day Gifts,”
“23 Affordable Mother’s Day Gift Ideas,”
“Better-than-flowers Mother’s Day Gifts,”
“Gifts for the DIY Mom.”
Memorial Day:
“10 Ways to Celebrate Memorial Day,”
“Ultimate Memorial Day BBQ Guide,”
“The True Significance of Memorial Day,”
“50 Playlists to Commemorate Memorial Day,”
“Decorating Tips for a Patriotic Memorial Day.”
Cinco de Mayo:
“Recipes to Celebrate Cinco de Mayo,”
“5 Must-visit Sites on Cinco de Mayo,”
“The Story behind Cinco de Mayo,”
“Cinco de Mayo Decorating Tips and Trends,”
“Cinco de Mayo Ultimate Shopping Guide.”
Summertime Videos
A movie crew makes a how-to gardening video.
This month’s last content material advertising suggestion focuses on search engine marketing and content material distribution.
Summer begins June 20, 2024. Yet publishing summertime content material in May provides Google and different engines like google time to crawl and index it.
Consider producing teams of movies that assist people obtain a summer-related job. Each video package deal ought to embrace a number of elements.
Full-length video instruction.
Several shorts from the full-length model.
An general information to all parts.
Text-based social posts from the video transcriptions.
For instance, a web-based seed retailer might publish a video package deal about planting a kid-friendly flower backyard. The retailer might:
Embed the complete video in a complete weblog submit. This could be the hub.
Release the complete video on YouTube, Rumble, and Facebook. Each factors to the retailer’s weblog.
Deploy video shorts on YouTube, TikTok, X, and Instagram, once more linking to the weblog.
Publish tips about Facebook and X with hyperlinks.
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