YouTube has continued to dominate the world of video sharing. These days, it’s a one cease store for the whole lot from leisure to how-to movies.
Understanding key YouTube stats and figures is one of the simplest ways to develop a YouTube advertising and marketing technique that works and lasts.
Read on for the YouTube consumer, utilization, and enterprise stats that you simply want to know to hit the bottom operating (and get that digital camera rolling).
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General YouTube stats
Harness the ability of YouTube’s international community with these stats.
1. YouTube is the 2nd most visited web site in the world
With over 106 billion annual visits, YouTube is the second most visited web site globally. What takes first place? It’s mother or father firm, Google, in fact.
2. YouTube is the preferred social media platform in the U.S.
Among U.S. customers, YouTube is the preferred social media platform, beating out Facebook, Instagram, Pinterest, and even TikTookay.
Source: Pew Research Center
3. YouTube has 100 million paid subscribers
Premium providers are one of many best methods for social media platforms to earn a living, and YouTube isn’t any exception. The platform at the moment boasts 100 million subscribers throughout Music and Premium providers.
4. YouTube is the third hottest cell video app worldwide
YouTube clocks in the quantity three spot in the record of hottest cell video apps worldwide, in accordance to Statista. While this would possibly sound spectacular, a more in-depth take a look at the numbers offers some pretty shocking insights.
TikTookay, unsurprisingly, takes the primary spot with over 1 billion downloads worldwide. Netflix is in the quantity two spot, with a meager 182.8 million downloads, comparatively. And YouTube trails carefully behind with 182.1 million downloads.
This leaves a niche of over 800 million downloaded between TikTookay and YouTube.
YouTube, time to catch up?
5. Baby Shark is probably the most considered YouTube video of all time
Be sincere, you began singing Baby Shark in your head once you learn that, proper?
It’s no surprise, contemplating this video has been considered greater than 14 billion occasions, making it the preferred YouTube video ever.
In the second place spot sits Despacito by Daddy Yankee (8.54 billion views), and in third place Johny Johny Yes Papa by LooLoo Kids (6.86 billion views).
6. YouTube is probably the most watched on-line streaming service in the U.S.
While you would possibly consider platforms like Netflix and Hulu because the kings of American streaming, it’s really YouTube that has earned the crown. YouTube at the moment accounts for 8.6% of streaming utilization in the U.S., in accordance to Nielsen, adopted carefully behind by Netflix at 7.9%.
Source: Nielsen
YouTube consumer statistics
Wondering what YouTube’s consumer base appears like? These YouTube consumer statistics will show you how to perceive the folks behind the platform.
7. 83% of U.S. adults use YouTube
YouTube at the moment ranks as the preferred platform amongst U.S. adults, beating out platforms like Facebook and Instagram. 83% of U.S. adults report utilizing YouTube.
8. 54.4% of YouTube customers are male
YouTube’s male customers proceed to make up a small majority of the platform, with 54.4% of customers figuring out as male, and 45.6 figuring out as feminine. It’s not clear what share of the viewers identifies outdoors of the gender binary.
9. The majority of YouTube’s U.S. customers are aged 18 to 49
Unlike competing platforms like TikTookay, who’s consumer base skews closely Gen Z, YouTube stays a preferred platform for customers throughout generations. The largest distribution of YouTube’s consumer base falls between the ages of 18 and 49, adopted carefully behind by these aged 50-64.
Source: Pew Research Center
10. YouTube U.S. customers have a tendency to be well-educated
While some platforms, like BeActual and TikTookay, have pretty low ranges of training amongst their consumer base, YouTube customers have a tendency to be comparatively well-educated.
89% of YouTube’s consumer base identifies as being a university graduate or increased.
11. YouTube boasts a various consumer base in the U.S.
In the United States, YouTube’s consumer base tends to be fairly various. According to Pew Research Center, YouTube utilization is break up kind of evenly amongst White, Black, Hispanic, and Asian populations.
12. The UAE has the very best YouTube penetration price
When it comes to international penetration of the YouTube app, the United Arab Emirates (UAE) is main the pack with 98.7% penetration. Israel comes in second with a 93% attain, adopted by the Netherlands at 91%.
Canada’s YouTube penetration price sits at 88.3%, and the United States falls additional down the record at 77.4%.
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YouTube utilization stats
Wondering how folks use and revel in YouTube? Use these YouTube utilization stats as your information.
13. Users watch 1 billion hours of YouTube content material every single day
According to Google, customers spend greater than 1 billion hours of time watching YouTube movies every single day. Now that’s numerous eyeballs!
14. Users spend 28 hours per thirty days on YouTube cell
When was the final time you checked your display time and thought, “eugh.” Hey, we’ve all been there.
Chances are, YouTube is without doubt one of the apps taking on your viewing time. In 2023, customers world wide spent a mean of 28 hours on the YouTube cell app every month.
Keep in thoughts, this utilization isn’t even world wide. Users in South Korea spent round 45 hours every month utilizing the app, whereas customers in Switzerland spent lower than 10. In the U.S, sers spent round 26.20 hours on YouTube every month.
15. YouTube Kids noticed 131 million downloads in 2023
YouTube Kids had its finest yr to date in 2023, seeing 131 million downloads—up from 103 million in 2022.
Overall, downloads for YouTube Kids have continued to enhance since its launch in 2016.
16. 81% of web customers have used YouTube
So… principally everybody. Even in the event you’re not creating common video content material on the positioning, it’s value having a presence right here on one of many world’s hottest digital hubs in some capability.
17. 26% of U.S. adults get information on YouTube
Getting information on social media is kind of the norm now (what this implies for society continues to be up for debate).
Facebook stays the preferred information web site for U.S. adults, with 30% of the market, whereas YouTube follows shut behind at 26%.
Source: Pew Research Center
YouTube enterprise statistics
Ready to construct your model on YouTube? Here’s how to enhance your YouTube subscribers and promote your YouTube channel. Plus, use these YouTube for enterprise stats to information your technique.
18. YouTube is the #1 platform for researching merchandise and types
YouTube continues to be a behemoth in the world of product promoting and model consciousness. According to Google, YouTube is the primary platform for researching merchandise and types, or making buy choices.
Source: Think With Google
19. Viral YouTube content material can attain 100 million views is lower than a day
Virality nonetheless reigns supreme on social media, as any burnt-out social media supervisor can let you know.For these wanting to go viral, the very best you’ll be able to count on to do is 100 million views in lower than sooner or later. The YouTube video for Butter, by Korean pop sensations BTS, holds the document because the quickest video to attain 100 million views, adopted up by their video Dynamite.
YouTube advert statistics
Make probably the most out of your YouTube promoting technique with these YouTube advert statistics.
20. YouTube revamped $31 billion in advert income in 2023
Beyond paid subscribers, YouTube’s foremost income driver is promoting. Cue a one minute second advert you’ll be able to’t shut that interrupts your DIY patio furnishings video…
Now that that’s over, YouTube made $31 billion in promoting income in 2023. This broke down to roughly $7 billion in Q1, $7.6 in Q2, $8 billion in Q3, and $9 billion in This autumn.
21. Multi-format video campaigns carry out higher in advert recall and model consciousness
Wondering whether or not your subsequent advert ought to be a long-form video, a YouTube Short, a reside stream, or a podcast? Why not select all the above?
According to YouTube, campaigns that use two or extra video codecs see higher advert recall and model consciousness lifts than these utilizing just one.
22. YouTube advertisements boats 57% extra view time than different platforms
Want your advertisements to be seen? Really seen? Then YouTube could be the place. According to the platform, advert views on YouTube are greater than 57% increased than on different competing platforms, beneath comparable testing situations.
23. Half of manufacturers really feel assured promoting on YouTube
While platforms like LinkedIn and Instagram rank excessive for model promoting confidence, YouTube is sitting in the center floor.
About 52% of manufacturers report feeling assured promoting on YouTube, whereas the remaining 48% say they’re skeptical concerning the platform’s trustworthiness.
YouTube Shorts statistics
Shorts are one of many quickest rising options on YouTube’s platform. Learn how to use them to your benefit with these stats.
24. YouTube Shorts sees 2 billion month-to-month logged-in customers
Launched in 2020, YouTube Shorts has shortly taken the world of short-form video by storm. As of July 2023, YouTube Shorts see a mean of two billion month-to-month logged-in customers, and rising.
The hottest YouTube quick to date got here from journey vlogger Shangerdanger, whose “Diver cracks egg at 45 ft deep” Short has seen 14 million views.
25. YouTube Shorts see 50 billion each day views
YouTube Shorts are shortly changing into one of many platform’s best-known options, particularly amongst youthful, gen Z audiences.
Currently, YouTube Shorts sees round 50 billion each day views, in accordance to YouTube inside information.
26. YouTube Shorts see 10-20% extra conversions per greenback
YouTube Shorts would possibly simply be the following great point in promoting. According to Google, campaigns that leverage YouTube Shorts convey in 10-20% extra conversions per greenback than campaigns that depend on panorama property alone.
YouTube music stats
Music stays a giant driver of YouTube’s consumer site visitors. Learn how the YouTube music statistics break down right here.
27. The hottest channels on YouTube are music and kids’s content material
As of March 2024, the highest 5 hottest channels on YouTube are:
Wiz Khalifa Music (6 billion channel views)
Wow Kidz (5 billion channel views)
T-Series (2.72 billion channel views)
Cocomelon – Nursery Rhymes (2.42 billion channel views)
SET India (2.33 billion channel views)
YouTube stats FAQs
What is YouTube Stats for Nerds?
YouTube Stats for Nerds is a characteristic on YouTube that offers you technical particulars about your video playback. It reveals data just like the video’s ID, decision, and your web pace. This may also help you perceive why your video could be buffering or not wanting as clear because it ought to. It’s additionally helpful for YouTube’s tech crew to troubleshoot and repair any points. Just activate the characteristic in your video settings to entry this beneficial information.
How do I see my YouTube stats?
To see YouTube stats on particular person movies, signal into your YouTube Studio Content Manager. Once logged in, select Analytics, after which Top movers in the Overview tab. Here, you’ll have the option to see stats in your YouTube movies and channels, plus an summary of how your information has modified over time.
You may also use Hootsuite to view your YouTube stats. Simply open your Hootsuite dashboard, click on Analytics, then select New Report > YouTube. Here, you’ll have the option to generate studies for channel views, watch time, subscriber development, and extra.
Learn extra about YouTube analytics on the Hootsuite weblog.
How a lot does YouTube pay for 1,000 views?
The firm usually pays round $10-30 per 1,00 YouTube views for creators in the U.S. This works out to round $0.01 to $0.03 per view.
Check out this experiment that covers how a lot YouTube pays for views.
How a lot does YouTube pay for 1 million views?
YouTube usually pays between $10,000 and $30,000 for 1 million views. This is a mean, and a generalization, so hold in thoughts your private income might look a lot completely different.
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