Social media advertising and marketing isn’t as simple as simply posting content material recurrently. It takes much more than that. And, that’s exactly the explanation why some manufacturers do significantly better than others on social media. The manufacturers which have nailed their social media advertising and marketing know that the key to success on social media is realizing your viewers and focusing on them successfully. So, you don’t simply want to submit recurrently, but additionally be sure that your content material is related to your viewers.And, if you happen to have a look at essentially the most profitable social media advertising and marketing examples, you will note that the widespread theme is content material that resonates with the target market. So, let’s take a more in-depth have a look at among the greatest social media advertising and marketing examples to gasoline your 2024 social media technique.Social Media Marketing Examples 2024:
1. Airbnb – Supported UkrainiansWhat They Did Right – Supported a trigger to win shopper belief and enhance their model picture.After accommodating hundreds of COVID-19 responders in 2020, Airbnb made a fast and heartwarming gesture to assist Ukrainians amid its battle with Russia in 2022. The firm prolonged free, short-term housing to 100,000 refugees fleeing Ukraine by way of the Airbnb.org Refugee Fund, which has been connecting different displaced teams from Afghanistan, Syria, and Venezuela to short-term properties by means of Airbnb.org companions.In a collection of tweets, CEO Brian Chesky defined the assorted methods the general public can assist, from internet hosting to giving donations.
1. Airbnb and https://t.co/enqjlQB0rH are working with our Hosts to home up to 100,000 refugees fleeing from Ukraine, at no cost
— Brian Chesky (@bchesky) February 28, 2022Over 48,000 hosts from 160 international locations and areas heeded the decision to host Ukrainians, whereas donations got here from 95 nations.Meanwhile, Airbnb clients worldwide booked lodging though they did not keep in the rented models. What began as an indication of solidarity amongst journey vloggers with Ukraine-based hosts unfold like wildfire in social media. Hosts earned $1.9 million because the platform obtained greater than 61,406 bookings in 48 hours. News shops reported that donors skilled higher connection and transparency after they reached out to present direct monetary assist to an identifiable particular person or household as an alternative of reduction organizations. Others have warned that donors might unknowingly assist big-time property managers or Russian traders. Airbnb has suggested bookers to learn evaluations about hosts with a Ukraine tackle and test their historical past with the platform earlier than reserving.2. HBO – “House of the Dragon” Marketing campaignWhat They Did Right – Engaged viewers on the world’s hottest social platform to construct up and maintain curiosity in its top-grossing collection.HBO reportedly spent a 12 months planning its advertising and marketing technique for the “Game of Thrones” (GOT) prequel “House of the Dragon” to be sure that it will reside up to the celebrity of its predecessor. The present’s group launched the official GOT TikTook account in April 2021, coinciding with the “Iron Anniversary” to have a good time 10 years because the program’s premiere. In October 2021, HBO launched a teaser for the prequel, whereas the social media division expanded the TikTook account to embrace HOTD, which began airing in August 2022. Speaking on the Variety x TikTook Culture Catalysts Dinner in November 2022, HBO bosses have been among the many panelists that acknowledged TikTook’s essential position in sustaining the present’s excessive scores in the course of the first season. Content creator “Fantastic” Frankey Smith mentioned that the platform’s sew and duet options, which permit customers to show one other video or a video from one other account throughout their broadcast, made it simple for followers to share and react to episodes collectively.
@sydneymorningherald Can House of the Dragon, the Game of Thrones prequel, recreate the magic of the unique collection at its peak? Meg Watson solutions a number of extra fundamental ones to assist you determine if you happen to ought to hassle watching. Read a full recap by way of the hyperlink in bio. #HouseOfTheDragon #GOT #hotd #gameofthrones #tvrecommendations ♬ Game of Thrones – Ladynsax
Cast members additionally boosted viewership as they uploaded light-hearted content material about their pursuits. For occasion, in one TikTook video that has since gone viral, Emma D’Arcy informed co-actor Olivia Cooke about their drink of alternative: negroni sbagliato with prosecco.
@hbomax I’ll take one in all every. #houseofthedragon ♬ a negroni sbagliato w prosecco l hbo max – hbomax
3. Netflix – “Wednesday” Marketing campaignWhat They Did Right – Applied new collection’ darkish humor into the social and conventional advertising and marketing combine.Netflix prolonged Halloween to Christmas Time to bolster its new collection “Wednesday,” a spin-off from “The Addams Family.” The streaming service’s advertising and marketing group mixed stunt advertising and marketing, billboards, and social media to put together the Netflix crowd for Wednesday Addams, the oldest daughter of Gomez and Morticia Addams performed by actress Jenna Ortega (Scream 5, X, and American Carnage). Uploaded on YouTube is the discharge of the “Thing”—a disembodied hand who does duties for the household and is Wednesday’s companion in the collection—in the streets of New York, capturing the startled reactions of pedestrians and commuters. Netflix additionally uploaded a photograph of the Thing on its Twitter account because it held onto a subway handrail. The message on the picture says, “Hang in There.” Meanwhile, the official Wednesday Addams Twitter account featured a photograph of the principle character drenched in blood and the caption: “I like to begin my weekends with a very good blood tub.” Netflix activated the account in June.
for anybody struggling earlier than the vacation break pic.twitter.com/xIjB30ifSO
— Netflix Geeked (@NetflixGeeked) November 30, 2022
I like to begin my weekends with a very good blood tub. pic.twitter.com/5FG8mDc5hQ
— Wednesday Addams (@wednesdayaddams) December 3, 2022″Wednesday” began airing in November 2022. The present’s 1.19 billion viewer hours for its first 28 days make it a detailed contender to the brand new season of “Stranger Things,” whose viewers clocked 1.35 billion hours.4. Zoom – Logo RedesignWhat They Did Right – Refreshed the model’s look to broaden its enterprise communication relevance.
Bring groups collectively, reimagine workspaces, have interaction new audiences, and delight your clients –– all on the Zoom platform you already know and love. ?
See how we’re evolving with a ✨recent✨ look and new product improvements: https://t.co/WKUJXtMOur pic.twitter.com/nm0Us6SvJt
— Zoom (@Zoom) September 12, 2022Zoom’s emblem underwent a makeover to spotlight the model’s id as a full-fledged collaboration platform, not only a video-conferencing app. The branding refresh was essentially the most strategic marketing campaign it carried out to keep related in 2022 as extra colleges and companies restored in-office and in-person conferences and operations. The transfer additionally supposed to assist Zoom preserve in step with its rivals Slack, Microsoft Teams, Miro, and others.The further O’s between letters Z and M (six O’s in all) include one graphic for every of the companies beneath Zoom One’s full suite: Team Chat (previously Zoom Chat), cellphone, conferences, rooms, occasions, and make contact with heart.The firm’s new merchandise for this 12 months embrace the brand new whiteboard, an omnichannel contact heart for personalised buyer assist, and its buyer dialog evaluation device, Zoom IQ for gross sales.5. Starbucks – “Energy That’s Good” Marketing campaignWhat They Did Right – Piggybacked on the recognition of a post-pandemic development.
To assist the launch of Starbucks’ vitamin C-infused power drink, Baya, the corporate pulled in actor, singer, and “Dancing with the Stars” winner Jordan Fisher to head The Energy Makers Lab.The marketing campaign harnesses the ability of influencers in selling Baya to a younger viewers that has turn out to be extra health-conscious after the COVID-19 aftermath. Members of the Lab are identified for his or her “feel-good” content material, matching the message of the brand new power beverage. Besides Fisher, additionally a Twitch streamer and TikTook person, the Lab consists of award-winning AI and augmented actuality director Karen X Cheng, vibraphone musician Justin Vibes, digital results artist Cache Bunny, graphic artist and photographer Tommy Lundberg, and designer-illustrator Lauren Hom. The group members all have a strong Instagram following.Besides forming the Energy Makers, Starbucks additionally tapped the Energy BBDO advert company to create a 30-second movie because the flagship content material of its 360 advertising and marketing effort for Baya titled “Energy That’s Good.”Apart from TV and social media publicity, the corporate held a nationwide sampling tour, which ran in the spring and summer season of 2022 to heighten the visibility and authenticity of Baya.6. Dove – #DetoxifyYourFeed Marketing campaignWhat They Did Right – Focused on a Cause That Resonates With Their Audience.Dove is a model that has at all times targeted on social causes in their social media campaigns. And these are particularly centered round girls’s empowerment, inclusion, range, and breaking magnificence stereotypes. Women are their key goal clients and that’s the reason Dove’s advertising and marketing campaigns largely goal girls.In their newest marketing campaign, Dove confirmed how influencers may purchase as a lot authority as mother and father in younger ladies’ lives, notably in molding their beliefs about magnificence and id. The #DetoxYourFeed marketing campaign geared toward greater than exposing poisonous magnificence recommendation on social media. Dove inspired moms to promote their daughters’ shallowness by means of open communication and wholesome social media habits, together with “unfollowing personalities who advocate dangerous practices, resembling beauty surgical procedure and unrealistic magnificence requirements.To stress their level, the corporate invited some mother-daughter pairs to view beauty-related content material from social media feeds earlier than displaying a clip whereby the invited mom speaks in favor of a questionable magnificence tip, resembling child Botox. Dove used deepfake expertise to present moms how social media recommendation can powerfully persuade younger followers about how they need to look or remedy supposed points about their look.
1 in 2 ladies say poisonous magnificence recommendation on social media causes low shallowness. Help #DetoxYourFeed with the Dove Self-Esteem Project. Build physique confidence and shallowness in younger folks by means of academic packages. #LetsChangeBeauty
— Dove (@Dove) April 23, 2022Dove known as on social media customers to use the #DetoxYourFeed hashtag to share their experiences on Facebook, Twitter, Instagram, and TikTook. The marketing campaign additionally featured survey outcomes whereby one in two ladies mentioned that social media content material that includes magnificence stereotypes lowered their shallowness. Meanwhile, seven in 10 ladies felt higher after they stopped following creators of such content material.7. British Army’s – “Nothing Can Do What a Soldier Can Do” Marketing campaignWhat They Did Right – Specific Audience Targeting with Emotional Messaging.
The British Army significantly famous the general public concern created by information that robots might take over the armed forces by 2030. In a earlier interview, then Armed Forces Chief General Sir Nick Carter talked about that 30,000 or a couple of quarter of the projected 120,000-strong military by that point “is perhaps robots, who is aware of?”For its new recruitment marketing campaign, the military emphasised that troopers will stay its most precious asset, utilizing the tagline “Nothing Can Do What a Soldier Can Do” even because it confirmed off its technological developments, together with robotics and cyber intelligence. The military’s Instagram submit options the #FutureArmy hashtag and this message: “As the Army turns into extra superior, expertise will assist us do unimaginable issues. But nothing can do what a soldier can do.” Meanwhile, “Nothing can assume how a soldier can assume” is the extra line in the Facebook model of the marketing campaign. Both posts embrace hyperlinks to the military’s software webpage.Assistant Director for Recruiting Colonel Nick Mackenzie mentioned that the hero advert hopes to convey that the judgment and intelligence of troopers will stay indispensable to the military, irrespective of how technologically modern it turns into. The closing textual content of the one-minute video encapsulates the thought: “The Army of the long run nonetheless wants you.”8. Gillette – #SayPubic Marketing campaignWhat They Did Right – Video advertising and marketing and social messaging.Riding on the success of its 2021 #SayPubic marketing campaign, which sought to de-stigmatize the time period, Gillette Venus once more employed rapper Destiny Nicole Frasqueri aka Princess Nokia to assist introduce new additions to the corporate’s line of girls’s intimate care shaving merchandise.The model’s social media channels characteristic a video of Frasqueri’s tune “It’s Time to Care (For Your Pubic Hair)” in posts selling the Venus Gentle Trimmer and Venus Hair + Skin Softening Oil. Gillette says that it developed the merchandise following observations that not many ladies’s grooming merchandise have been particularly designed or formulated for the pubic space.Princess Nokia, a identified feminine empowerment champion, additionally composed and sang “The Pube Song” for the 2021 advertising and marketing advert.The thought for the marketing campaign follows the outcomes of analysis and the advertising and marketing group’s expertise regarding the point out of the phrase “pubic.” Only 18% of US girls really feel comfy utilizing the time period, even when half of the survey respondents agree that utilizing anatomical phrases like pubic helps describe the physique extra precisely.9. Virgin Group – Dyslexic Thinking marketing campaign What They Did Right – Redefined a studying incapacity right into a marketable ability.Source: brandinginasia.comVirgin Group and Made by Dyslexia (MBD) modified the narrative on dyslexia by highlighting the strengths of individuals with this incapacity—a transfer that satisfied LinkedIn to embrace “dyslexic considering” amongst its account holders’ ability units. With founder Richard Branson, who battled dyslexia as a youth, spearheading the marketing campaign, the time period has acquired a brand new which means as a sought-after trait in the office. Virgin and MBD additionally co-produced a movie with the identical title, celebrating the expertise and creativity of different dyslexics like Branson. They embrace Beethoven, the Wright Brothers, Agatha Christie, Thomas Edison, Henry Ford, and Keira Knightley.Also serving to with the thoughts shift is Dictionary.com, which ran an accreditation course of to embrace the phrase in its itemizing.The Little Black Book (LBB) famous that constructive mentions about dyslexia on social media rose by 1,562%, whereas destructive mentions plunged by 4,450% after the marketing campaign’s March 2022 launch. Meanwhile, over 10,000 LinkedIn customers added “dyslexic considering” as a ability. As a outcome, extra employers—together with Facebook, Microsoft, HSBC, and Ernst and Young—look out for candidates with this ability.
So happy over 10,000 folks have added #DyslexicThinking to their record of abilities on their @LinkedIn profile in the final week. This movie reveals simply among the methods #DyslexicThinking has helped in shifting the world ahead. pic.twitter.com/4O06Renbl1
— Richard Branson (@richardbranson) April 12, 2022LBB added that over 250 main publications worldwide lined the marketing campaign, drawing an earned media worth of over £1.5 million or $1.8 million.10. Epson – Arctic Greening Awareness Marketing campaignWhat They Did Right – Teamed up with advocates in different media to promote world warming consciousness.Epson labored with ecologist and National Geographic explorer Dr. Isla Myers-Smith to widen publicity in regards to the “greening of the Arctic.” The scientist’s analysis focuses on how the thawing of permafrost on the North Pole has led to the quick development of Arctic vegetation, which will increase carbon dioxide emissions.This 2022 collaboration builds on Epson’s 2021 marketing campaign, which promoted the heat-free expertise used for its printers. In its Facebook submit, Epson highlighted Dr. Myers-Smith’s perception that “small modifications” in folks’s every day lives can positively affect the atmosphere, together with the Arctic area. The University of Edinburgh professor has spent practically 20 years finding out how local weather change has altered the Arctic tundra.The firm’s social media posts in regards to the marketing campaign have a hyperlink to its webpage explaining how its inkjet printers use no-heat Piezo ink ejection, not like different inkjet machines that use thermal warmth to launch the ink. Epson confirmed how laser merchandise use essentially the most warmth for printing. The explainer additionally mentioned that its Piezo ink ejection technique includes decrease energy use in contrast to different processes.11. Duolingo – “Adoption Center” marketing campaignWhat They Did Right – Emphasized accessibility amid tighter subscription administration development.
Let’s all welcome Hooty to my household plan! ??
Looking to channel Hooty and get adopted right into a Duolingo household plan? Make your flyer: https://t.co/L16RlPvDLl
Have further room in *your* household plan? Scroll by means of #DuolingoAdoptionCenter and discover somebody superior to add! https://t.co/57rDsg1j8L
— Duolingo (@duolingo) September 22, 2022Duolingo arrange an “adoption heart” to improve its Family Plan subscriber base. The firm’s objective was to encourage overseas language learners to take the spare slots in Duolingo’s household bundle, which grants entry to up to six relations. The marketing campaign hoped to win clients amid the provide’s stark distinction with what’s allowed in different service suppliers. For occasion, Netflix imposes further charges to enable password sharing.
Learners full 2x extra classes per day after becoming a member of a Duolingo Family Plan.
Yet, not all Family Plans have all 6 spots stuffed.
The #DuolingoAdoptionCenter is right here to repair that. Learn extra while you be taught collectively. ?
— Duolingo (@duolingo) September 20, 2022To discover potential adoptees extra rapidly, Duolingo labored with an company to faucet 50 folks to go round New York City’s streets with an indication saying “Please undertake me.” Strangers they interacted with can then scan the QR code on their signage to land on duolingoadoptioncenter.com. In basic, the positioning permits folks to create a flyer that they’ll share on Twitter and different social media in order that present Duolingo household plan subscribers with missing members can undertake them.12. National Westminster Bank (NatWest) – Take 5 Anti-Fraud Marketing campaignWhat They Did Right – Sharing fraud prevention suggestions to enhance the model’s credibility.NatWest took to social media to deliver the UK authorities’s drive in opposition to monetary scammers to the web-immersed inhabitants. Known for its intelligent viewers focusing on, the London-based retail and business financial institution has recurrently posted tips about Facebook and Instagram all through 2022 on how to detect scams.
Examples of matters embrace warnings for direct debit refund schemes and gross sales of “unbelievably” low-priced luxurious objects. The social media posts would both summarize suggestions or characteristic hyperlinks to NatWest’s webpage the place it discusses the recommendation additional.In time for Halloween, BAFTA-nominated actor Simon Callow (“Notting Hill,” “Shakespeare in Love,” and “Four Weddings and a Funeral”) joined the marketing campaign, narrating real-life horror tales of fraud victims featured in NatWest’s e book: “Scammer House of Horrors.” Facebook posts about this illustrated assortment of rip-off tales direct followers to the financial institution’s webpage containing the PDF model of the e book and movies displaying Callow narrating every of the three chapters.13. Swoop – This Beach is a Coupon Marketing campaignWhat They Did Right – (*15*) the “restricted provide” idea by way of live-streamed “coupon”.Source: oneclub.orgCanadian price range provider Swoop put a recent spin on providing time-sensitive gross sales by etching a large “coupon” on the sands of a Mexican seashore and holding a Facebook Live to promote its 60% low cost on fares to Mexico.Businesses usually use a countdown timer for such offers. However, the airline wished an impactful approach to appeal to bookings amid fierce competitors from extra common operators.Swoop invited its Facebook followers to e book a flight earlier than the tide washed out the coupon drawn in the sand, a timeframe that spanned about three hours. The advertising and marketing ploy, held in the course of the weekdays, boosted gross sales and gave followers a preview of the vacation spot. Bookings have been 80% greater than what it usually recorded in the course of the promo interval.14. Firehouse Subs – Rewards Week What They Did Right – Used social media to announce hints for successful rewards in celebration of the restaurant’s anniversary.For Firehouse Sub’s seventh anniversary, the submarine sandwich chain lined up unique affords and bonus factors offers and introduced them on their official Facebook web page. These rewards diversified from day to day. Diners had to obtain and enroll on the restaurant’s app to turn out to be eligible.To earn bonus factors, Firehouse Subs posted directions on social media about the place app members can seek for the promo code on their web site and the way to key it into the app.The marketing campaign strengthened engagement, buyer loyalty, and assist for his or her donation drive to assist hearth rescue groups in addition to growing publicity to their line of sandwiches and different menu objects.15. Corona Beer – The Plastic Letter Marketing campaignWhat They Did Right – Applied open letter method for the model’s sustainability pitch.After reaching a “net-zero plastic footprint”, Corona Beer took its environmental conservation efforts additional by producing a brief movie titled “Imagine a World Free of Plastic.”Set on Mexico’s Yucatan Peninsula, the manufacturing includes a “letter” that encourages the general public to recycle plastic merchandise and preserve this stuff from beachfronts and different our bodies of water. Volunteers dug sand to type the phrases, then stuffed up the area with trash collected from the seashore—bottles, bottle caps, and different supplies made of material or rubber. The six-sentence plea was adopted with these traces: “These phrases are written in ocean plastic. They may go on eternally. But phrases will not remedy something.” At the underside of the letter is the corporate’s emblem and protectparadise.com, a hyperlink that directs web customers to Corona Beer’s sustainability web page.The video closed with a message that folks gathered 494 kilograms of plastic waste for the “letter” and so they later underwent recycling. Links to Corona’s Twitter, Instagram, and Facebook accounts seem in the manufacturing uploaded on YouTube. The beermaker has investments in the Mexico Recicla recycling plant. In 2019, the brewery launched the Pay With Plastic program. Corona used its social channels to invite clients to trade plastic waste for beer in bars and retailers in chosen international locations.ConclusionThese are among the only social media advertising and marketing examples of 2022 you could take inspiration from. These manufacturers have realized the key to social media advertising and marketing success and you’ll be taught from their methods.Check out the social media pages of those manufacturers to see what they’re doing and the way they’re successful the social media race. Use these insights to formulate your personal social media advertising and marketing technique and obtain your advertising and marketing objectives.
Frequently Asked Questions
What are examples of social media advertising and marketing?
Social media advertising and marketing, or SMM, makes use of social media and social networks like Facebook, Twitter and Instagram to promote services and products. Through social media advertising and marketing, you’ll be able to have interaction with present clients and attain new potential clients.
What are the 6 forms of social media advertising and marketing?
What are the 6 forms of social media? The 6 forms of social media embrace social networking, bookmarking, social information, media sharing, microblogging, and on-line discussion board websites.
What are the 6 examples of social media?
These are 6 key examples of social media:
Instagram
YouTube
TikTook
Twitter
Facebook
LinkedIn
What are the 5 Pillars of social media advertising and marketing?
These are the 5 pillars of social media advertising and marketing:
Strategy
Planning and publishing
Listening and engagement
Analytics and reporting
Advertising
About the Author
With over 15 years in content material advertising and marketing, Werner based Influencer Marketing Hub in 2016. He efficiently grew the platform to appeal to 5 million month-to-month guests, making it a key web site for model entrepreneurs globally.
His efforts led to the corporate’s acquisition in 2020. Additionally, Werner’s experience has been acknowledged by main advertising and marketing and tech publications, together with Forbes, TechCrunch, BBC and Wired.
https://influencermarketinghub.com/social-media-marketing-examples/
