In celebration of its 20 years of championing real beauty, Dove is renewing its vows to empower true beauty, with a dedication to by no means use AI to create or distort ladies’s photographs.
This comes as Dove carried out a brand new examine to perceive the state of beauty around the globe 20 years after it confirmed the world what beauty appears like when it’s real.
According to its 2024 The Real State of Beauty: a world report, Dove discovered that nearly 9 in 10 ladies and ladies say they’ve been uncovered to dangerous beauty content material on-line. One of the most important threats to the illustration of real beauty is synthetic intelligence.
With 90% of the content material on-line anticipated to be AI-generated by 2025, the rise of AI is a menace to ladies’s wellbeing, with one in three ladies feeling strain to alter their look due to what they see on-line, even once they know it is pretend or AI-generated.
While AI has the potential to foster creativity and entry to beauty, with one in 4 ladies (24%) and virtually two in 5 ladies (41%) within the US agreeing that having the ability to create completely different variations of your self utilizing AI is empowering, there’s nonetheless an pressing want for higher illustration and transparency in content material created by AI.
Also generally known as “The Code”, the brand new marketing campaign appears on the influence of AI on beauty, whereas celebrating the lasting legacy Dove has constructed. The two-minute movie displays on the influence of AI-generated photographs associated to beauty and the model guarantees it would by no means use AI to distort ladies’s photographs.
The marketing campaign can be supported by an inspiring forged of empowering ladies throughout generations – singer and actor Reba McEntire, TV host, actress and entrepreneur Drew Barrymore, actor Beanie Feldstein, and actress and govt producer Marsai Martin, who will lend their voices and tales to increase consciousness and have a good time real beauty.
In line with the previous 20 years, Dove will proceed taking motion to dismantle poisonous beauty requirements till beauty is a supply of happiness and confidence, not anxiousness, for everybody.
Additionally, Dove will proceed to stand for “real,” and champion transparency and variety in beauty by turning into the primary beauty model to commit to by no means utilizing AI rather than real individuals in its promoting.
To assist set new digital requirements of illustration, Dove has created the Real Beauty Prompt Guidelines – easy-to-use steerage on how to create photographs which are extra consultant of Real Beauty on the preferred generative AI programmes, for anybody who chooses to discover this new expertise.
“At Dove, we search a future through which ladies get to resolve and declare what real beauty appears like – not algorithms. As we navigate the alternatives and challenges that include new and rising expertise, we stay dedicated to defending, have a good time, and championing Real Beauty,” stated Alessandro Manfredi, chief advertising and marketing officer, Dove.
Pledging to by no means use AI in our communications is only one step. We is not going to cease till beauty is a supply of happiness, not anxiousness, for each girl and woman,” Manfredi added.
“Despite 20 years of labor to broaden definitions of beauty, ladies really feel much less assured in their very own beauty than they did a decade in the past,” stated Phillippa Diedrichs, analysis psychologist on the centre of look analysis on the University of West England and physique picture professional. “Representation is extra vital than ever. As AI expertise continues to evolve, it’s turning into more and more tough to distinguish between what’s real beauty and what’s manufactured by AI.”
Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza underneath the theme of “Content that captivates”. Get along with our fellow entrepreneurs to find out about AI in content material creation, integration of content material with commerce and cross-border focusing on, and discover the recipe for achievement inside the content material advertising and marketing world!
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