The utility part is in full swing. During the OMR Festival 2024 on May 7 & 8, we’ll have over 150 Guided Tours on provide, supplying you with an opportunity to stretch your legs and deepen your understanding of related advertising disciplines. You can apply now via April 24. To make your life simpler, here’s a listing of the confirmed Guided Tours for Tuesday, May 7.The OMR Festival returns to Hamburg this May 7 and eight. We’re anticipating 70,000 in attendance, have north of 800 audio system confirmed and over 100 exhibitors and companions set to showcase their wares and experience. The on-stage talking lineup is stuffed with highlights, identical goes for our provide of Masterclasses, Guided Tours and Side Events. Check out the speaker timetable right here, and go right here for the of listing of exhibitors.And remember to get your ticket!Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side EventsHow to use to Masterclasses, Guided Tours and Side EventsMainly, you should full two separate processes to use to attend Masterclasses, Guided Tours and Side Events. Step 1: obvs., you want a ticket. No ticket, no purposes, no exceptions (if you happen to apply to a minimal of three Masterclasses and Guided Tours, you’re assured at the very least 1 spot in one of many occasions you’ve utilized to). You are additionally required to attach your ticket to your myOMR account. Just go to myOMR, which you’ll discover within the higher proper nook on omr.com . Here, you possibly can verify to see in case your ticket is already linked to your myOMR account. Make positive you’re logged in with the knowledge you entered into your ticket. Once that’s full, we’re on to Step 2: your utility. Check out the Event Timetable and determine the excursions, seminars and Side Events you’d prefer to attend—ensure that they don’t overlap.Once you’ve determined which occasions you’d prefer to attend (and are logged into myOMR), go to the Application Tool and apply for a spot in Masterclasses, Guided Tours and Side Events—you could find the Application Tool right here. You can apply to attend as much as 6 complete Masterclasses or Guided Tours and a further three Side Events. PRO-TIP: If you need to be assured at the very least one spot in a Masterclass or Guided Tour, you have to apply to at the very least three such occasions. The utility part runs from April 4 to April 24, 2024. Plenty of time to resolve which occasions you’d prefer to attend. Starting April 30, you’ll discover out per e-mail or within the Application Tool which occasions you’ve be accepted to attend. During the Festival, you could find out the place you should be for your Masterclass, Guided Tour or Side Event just by testing the official OMR App (extra data to comply with within the affirmation e-mail).Without additional ado, listed below are the Guided Tours for Tuesday May 7:CONTENT CREATION9:30 AM to 10:15 AM This Guided Tour is right for anybody involved in artistic content material concepts together with Sports and Lifestyle advertising. Before Chris Hörmann based Champions and Friends, he labored for content material centered manufacturers like Red Bull and GoPro. He will share his insights on the way to create natural attain via distinctive ideas and concepts. You will get to fulfill revolutionary and effectively established manufacturers within the content material advertising area in addition to an skilled content material creator. Join to learn the way your artistic concepts can attain thousands and thousands of individuals as effectively. Learn extra about this tour right here.SMART BACKEND ARCHITECTURE IN RETAIL–HOW, WHERE AND WHAT AI DOES TO HELP?9:45 AM to 10:30 AM eCommerce is cost-intensive. What instruments and programs can be found for a wise backend to take effectivity and automation to the following stage? On this Guided Tour with commerce professional Dörte Kaschdailis, we are going to go to suppliers of ERP programs, PIM options and way more. Together, we are going to discover out what the most recent automation and KIT traits are that make our operational lives simpler. Learn extra about this tour right here. STANDING OUT AMIDST THE INFORMATION OVERLOAD – CX STRATEGIES TO CUT THROUGH THE NOISE #19:45 AM to 10:30 AM We’re bombarded each day with infinite selections on digital shops and social media with content material that is all generated from the identical playbook. To stand out, authenticity turns into our foreign money. Imagine a buying expertise the place each resolution appears to have been ready simply for you. Picture participating in a dialog the place a digital or human assistant supplies options in real-time, making your buying resolution easy. It’s not solely about what’s stated however how, when and the place it is stated—with a real understanding of what your viewers really wants. Emphasizing authenticity, relevance, and the hunt for real worth, this tour navigates the content material jungle. It supplies sensible suggestions for delivering impactful content material, encouraging a shift from mass content material to contextual inspiration, and from loudness to significant, human-centered conversations. Join us on this unique tour to discover ways to make your shopping for journeys straightforward and extraordinary. Learn extra about this tour right here.CONTENT MARKETING10:00 AM to 10:45 AM Content advertising is a technique aimed toward attracting, participating, and retaining an viewers by creating and sharing related, helpful, and constant content material. It seeks to construct a model and earn the belief of potential prospects by offering them with helpful info that aids of their decision-making course of. Within this tour, efforts are made to determine how Content Marketing is finished and at which cubicles one can discover the proper potential companions who can provide help if desired. Learn extra about this tour right here.MATCH MADE IN HEAVEN – INFLUENCER UND BRANDS10:00 AM to 10:45 AM While it could be an ideal match, each love story goes to have its tough patches and pitfalls. On this Guided Tour, Karolin Wallasch will take you on a visit the world over of influencer advertising and present you the way to work effectively collectively. How do you maximize advertising outcomes whereas guaranteeing each creator freedom and company identification? Well speak about who’s just lately pulled it off–and the way? After this tour, you may understand how good influencer advertising works. Learn extra about this tour right here. B2B MARKETING #110:15 AM to 11:00 AM Digital B2B advertising is a fancy enterprise—however with the proper strategy and the proper instruments you possibly can navigate it successfully. Join B2B advertising professional Bjoern Sjut on a tour throughout the OMR Festival as he exhibits you which ones advertising channels and methods you should utilize at present, the way to make advanced buyer journeys measurable and which methods you should utilize to maneuver from advertising prices to measurable advertising investments. Learn extra about this tour right here. THE INSTAGRAM-COMMUNITY REVOLUTION10:15 AM to 11:00 AM Reach in any respect prices is so 2020. In 2024, it’s not a viable technique for model success on Instagram or TikTookay. We are firmly entrenched within the age of neighborhood constructing, the place attain is just as helpful because the retention and engagement methods accompanying it. This is precisely the place the platform evolving shortly: 1000’s of recent instruments, from AI in tales and broadcast channels to new alternatives in messenger advertising, are enriching the probabilities on IG. This Guided Tour guarantees thrilling stops and “Instagram hacks I wager you did not know!” Learn extra about this tour right here. DIGITAL PR: STRATEGIES FOR BRAND AWARENESS IN THE DIGITAL AGE #110:30 AM to 11:15 AM This Guided Tour highlights how digital PR is reworking fashionable model communication, whereas additionally offering helpful methods on attracting consideration within the digital age. Load up on revolutionary approaches to face out from the gang, goal particular teams and construct sustainable relationships with multipliers. We’ll check out the way to successfully mix digital PR and website positioning to enhance on-line presence and search engine rankings. Furthermore, we’ll discover ways to maximize attain and obtain measurable outcomes by taking a look at some profitable firms. So if you happen to’re seeking to improve your model consciousness, this tour is for you. Learn extra about this tour right here. OMR BEHIND THE SCENES #110:30 AM to 11:15 AM The OMR cosmos reaches far past the Festival. For a number of years, the 400-plus year-round professionals unfold throughout 18 groups comprise a gaggle of podcast pioneers, the most important German software program comparability portal, a content material manufacturing facility for articles and stories, instructional choices, a various vary of verticals, and a lot extra. These divergent areas of focus make it straightforward to lose sight of every part that OMR does. On this guided tour, Kaya and Sara will give you thrilling behind-the-scenes insights into the person tasks and groups on the coronary heart of OMR. Learn extra about this tour right here. TOOLS THAT ARE A MUST FOR EVERY GOOD HR DEPARTMENT10:45 AM to 11:30 AM On this Guided Tour, HR and recruiting professional Benjamin Böhmer will introduce you to important instruments that each HR division wants. Ranging from revolutionary recruiting software program that simplifies expertise acquisition and worker engagement platforms that drive satisfaction and motivation, to efficiency administration programs for clear efficiency evaluations, Benjamin will present some straight discuss and readability on a convoluted market. He’ll additionally take a look at well being and wellness apps to enhance wellbeing within the office and conclude with studying and improvement platforms that allow steady studying. Learn extra about this tour right here. E-MAIL MARKETING10:45 AM to 11:30 AM Do you need to spend money on one of many strongest ROI advertising channels in 2024, however lack the proper technical infrastructure? On this Guided Tour, Janine from Frontrow will introduce you to thrilling firms at OMR24, highlighting finest practices and instruments that can enable you stage up your e-mail advertising sport—regardless of how huge or small your enterprise is. Learn extra about this tour right here. DATA DRIVEN & PROGRAMMATIC ADVERTISING11:00 AM to 11:45 AM The “Data Driven & Programmatic Advertising” tour is aimed toward all advertising managers seeking to put their show budgets to good use. Lothar Krause has been a mainstay within the programmatic promoting sector since its infancy. He helped steer Sociomantic’s world enlargement and product improvement as one of many Berlin-based firm’s first members. For the previous 12 months, Lothar has been working as a advisor and advisor. In this function, he has had the chance to work with publishers, advertisers and several other distributors. As the Regional Director of the Consent Management Platform sourcepoint, he’ll share some insights across the matters GDPR and Data Protection. On his tour, Lothar offers you the low-down and provide up insights on programmatic promoting, whereas shedding gentle on the most recent developments in show promoting as a branding and efficiency channel. Lothar will interview some consultants from the programmatic promoting business and can if wanted as effectively ask the important questions. Learn extra about this tour right here. STATE OF TIKTOK 2024 – WHAT’S WORKING TODAY—AND WHAT’LL WORK TOMORROW?11:00 AM to 11:45 AM What labored final 12 months is outdated at present. As TikTookay continues to evolve, you’ll, too, to take attain new audiences, implement new options and understand new alternatives for your model. Learn how you should utilize this to face out from the gang on TikTookay in 2024 and take off. Learn extra about this tour right here. BIG & SMART BUDGET #111:15 AM to 12:00 PM The “Big & Smart Budget” tour – for entrepreneurs from bigger organizations. Full of inside insights and experience from business vet Erik Siekmann. Learn extra about this tour right here. OK ZOOMER. HOW TO TALK TO GENZ – AND HOW NOT TO11:15 AM to 12:00 PM Brands have to drag off a fragile balancing act when addressing GenZ on-line: credible vs. wannabe, slay vs. cringe, high-flyer vs. fail. What do you must keep away from? And how can each model be a possible GenZ champion with the proper technique and strategy? Find out in a dialog with Paul, platforms, creators and GenZ consultants. Learn extra about this tour right here. SOCIAL ARTIVISM- THE POWER OF UNIVERSAL LANGUAGES #111:30 AM to 12:15 PM Social enterprise, social engagement, social media. With a lot social right here, there and in all places, it’s exhausting to maintain monitor of which social is sweet social. On the “Social Business” tour with Micha Fritz, co-founder of all-profit group Viva con Agua, you’ll discover ways to successfully mix good enterprise with feel-good social. Learn extra about this tour right here. B2B MARKETING & LEAD GENERATION #111:30 AM to 12:15 PM The “B2B” tour is aimed toward founders, entrepreneurs and advertising makers seeking to scale the demand aspect of their B2B enterprise. Hannes Fehr, founding father of leadvolution, will lead the B2B tour— and we will hardly consider a greater man for the job. He’s been within the on-line advertising biz for over 2 a long time, the place he has handled every part from adsense optimization, website positioning retailers to incubators, startups and main firms. Since 7 years he’s 100% centered on B2B lead technology through Social Media and is among the main consultants in Europe on that subject. On prime of all that, Hannes has been part of the OMR Family from the start and a real entertainer at coronary heart. Learn extra about this tour right here. B2B-MARKETING, LEAD GENERATION & DIGTAL SALES HIGHLIGHTS 202411:45 AM to 12:30 PM Philipp Boehmert, Chief Marketing Officer at SalesViewer®, will present you some highlights on the OMR Festival 2024 on his Guided Tour “B2B-Marketing & Digital Sales.” Let’s uncover some thrilling firms from the B2B area collectively and learn the way gross sales transferring ahead might want to undertake digital instruments to streamline their Go-to-Market sport. Plus, we’ll check out how one can leverage synergies between First-Party Data and Sales-Intelligence Software to derive extra worth out of your B2B Marketing efforts. Learn extra about this tour right here. RETAIL MEDIA11:45 AM to 12:30 AM Retail media is now the fastest-growing commercial channel on the planet. This lightning development has pushed the emergence of an ever-rising host of ecommerce platforms that allow different manufacturers to promote immediately on their buying platforms. To say the least, the giants (Amazon, Google & Meta) aren’t the one performers within the retail media enviornment. Hop on! After this guided tour you’ll distinguish essentially the most related gamers within the retail media area, know exactly the way to reap the benefits of the large knowledge pool within the palms of the world’s main ecommerce platforms and provides your promoting actions a large increase. Learn extra about this tour right here. ATTENTION MANAGEMENT – HOW TO CREATE HYPE #112:00 PM to 12:45 PM Listen up! If you need your digital advertising campaigns to succeed, producing most consciousness and amplifying affect are an absolute should. The “Attention Management – How to create hype” tour will showcase instruments, firms and companies which are able to serving to you create consideration, whereas offering a nuanced take a look at the realities of marketing campaign efficiency on a panorama dominated by Meta, Google and the like. Learn extra about this tour right here. LINKEDIN IS MORE THAN JUST A NETWORK—IT’S THE ULTIMATE (BUSINESS) COMMUNICATION TOOL!12:00 PM to 12:45 PM Isn’t it time to start out getting essentially the most out of your—and your organization’s–LinkedIn sport? To generate buzz on-line for your model messages? And what about lastly constructing natural attain with company influencers? Then that is one tour you do not need to overlook. Actionable LinkedIn suggestions, algorithm updates, insights on the way to efficiently interact inner model ambassadors and collaborate with enterprise influencers and all types of different helpful suggestions and methods. Let’s remodel your LinkedIn technique and utlize the platform as the final word device for your (company) communication. Learn extra about this tour right here. ANALYTICS #112:15 PM to 1:00 PM How are you able to measure advertising success? Which instruments can successfully accumulate knowledge, whereas remaining in compliance with GDPR? And: how does monitoring work with out cookies? Take a tour with analytics professional Bjoern Sjut as he exhibits you completely different measurement and analytics instruments, explains finest practices on the way to make advertising success measurable at present. He’ll additionally present you the way conversion monitoring should be tailored for a very powerful advertising channels. Learn extra about this tour right here. THIS IS HOW EXISTING CUSTOMER MARKETING WORKS IN 2024!12:15 PM to 1:00 PM In on-line advertising, present prospects are extraordinarily helpful for entrepreneurs. On this Guided Tour, Thomas Grabner, CEO & Founder at Mailody, will present you the way to combine present buyer advertising into your on-line advertising combine, instructing you the way to strategy your prospects once more (and once more) to repeatedly convert them. Together, we’ll meet related exhibitors and study use instances to clarify the mechanisms of promoting for present prospects. Learn extra about this tour right here. OMR & SUSTAINABILITY #112:30 PM to 1:15 PM How a few look behind the scenes at OMR24 and a tour that can present loads of meals for thought? What, precisely, is OMR doing by way of sustainability? What can we as an organization be taught from previous fake pas and the place can we go from right here? From our personal carbon footprint to implementing reusable items to the brand new impact-area at OMR24. Look ahead to a stimulating dialog and an open trade on a subject that’s extra related than ever. Learn extra about this tour right here. PERFORMANCE IS “THE REAL” KING—MEET THE TOP TOOLS AND AFFILIATE NETWORKS TO BOOST OR LAUNCH YOUR AFFILIATE CHANNEL!12:45 PM to 1:30 PM Effective and measurable affiliate internet marketing and performance-based remuneration – if that feels like music to your ears and also you need to hear extra, that is the tour for you. Visit cubicles of some prime gamers within the area, corresponding to Awin, ADCELL, Tradedoubler & co.—and get thrilling insights and suggestions for your (future) associates program straight from the consultants! Learn extra about this tour right here. STANDING OUT AMIDST THE INFORMATION OVERLOAD – CX STRATEGIES TO CUT THROUGH THE NOISE #212:45 PM to 1:30 PM We’re bombarded each day with infinite selections on digital shops and social media with content material that is all generated from the identical playbook. To stand out, authenticity turns into our foreign money. Imagine a buying expertise the place each resolution appears to have been ready simply for you. Picture participating in a dialog the place a digital or human assistant supplies options in real-time, making your buying resolution easy. It’s not solely about what’s stated however how, when and the place it is stated—with a real understanding of what your viewers really wants. Emphasizing authenticity, relevance, and the hunt for real worth, this tour navigates the content material jungle. It supplies sensible suggestions for delivering impactful content material, encouraging a shift from mass content material to contextual inspiration, and from loudness to significant, human-centered conversations. Join us on this unique tour to discover ways to make your shopping for journeys straightforward and extraordinary. Learn extra about this tour right here. BIG & SMART BUDGET #21:00 PM to 1:45 PM The “Big & Smart Budget” tour – for entrepreneurs from bigger organizations. Full of inside insights and experience from business vet Erik Siekmann. Learn extra about this tour right here. IT’S NEVER BEEN THIS EASY TO CRUSH IT ON SOCIAL MEDIA.1:00 PM to 1:45 PM Sven Wedig is able to take us on a wild journey via the social media wilderness—and present us why it is simpler than ever to make use of social media as an organization. On his tour, you may discover ways to select between paid and natural and what function creators play within the decision-making course of. Sven is extremely well-connected within the business and he’ll share his connections with you, introducing you to some prime decision-makers and creators. He may even deliver alongside one in all his personal videographers. Learn extra about this tour right here. SEA STRATEGIES: GOOGLE ADS AND BEYOND #11:15 PM TO 2:00 PM Get a crash course on the necessities of Search Engine Advertising (SEA)—from getting began to utilizing superior campaigns corresponding to Google Shopping and Performance Max. This tour will present insights into key phrase choice, product feed design and efficient budgeting, all with the objective of making a stable basis for profitable internet marketing. Learn the way to strategically arrange and customise campaigns for an improved on-line presence, and learn the way to maximise promoting potential via the usage of new marketing campaign varieties. Learn extra about this tour right here. GIVE YOUR TRAFFIC A MAJOR BOOST IN 2024—INCREASED VISIBILITY ON GOOGLE & MORE TRAFFIC FOR YOUR WEBSITE WITH PROVEN BASICS AND CUTTING-EDGE TOOLS1:15 PM to 2:00 PM In this Guided Tour, website positioning Manager Andreas from OMR Reviews will educate you website positioning fundamentals that can nonetheless guarantee extra Google visibility and visitors in 2024. Easy to understand and simpler to use, he clarify which instruments might help you attain your website positioning targets. Learn extra about this tour right here. ENTERPRISE PERFORMANCE MARKETING1:30 PM to 2:15 PM Performance advertising is definitely essentially the most thrilling and complicated on-line advertising self-discipline. The number of methods, instruments, techniques and concrete measures at your disposal are seemingly neverending. On this tour, you we’ll present some readability and actionable tricks to navigate this area successfully. Moreover, we are going to determine questions bigger firms and worldwide firms want to handle for efficient efficiency advertising. And, after all, this tour will introduce you to some potential companions at OMR24 who can present the wanted assist. Learn extra about this tour right here. E-COMMERCE R-EVOLUTION #11:30 PM to 2:15 PM E-Commerce is presently going through a transformative evolution, larger than earlier shifts like marketplaces and social media. Discover the fast modifications the place rising giants like Temu, TikTookay and Shein have rewritten the foundations. The typical beliefs that after guided the business at the moment are rendered out of date. Join me as we discover the profound affect throughout the digital worth chain, reworking every part from buyer acquisition methods to the final mile. Learn extra about this tour right here. NEW WORK, NEW SKILLS: THE FUTURE HR SKILLS YOU NEED TO STAY IN THE GAME.1:45 PM to 2:30 PM People vs. know-how? When we speak about the way forward for work, there isn’t a “either-or,” however a coexistence of individuals and know-how. With the world altering quickly and challenges mounting, the necessity for HR expertise is rising significantly. As HR professionals, we can’t be future-proof if we don’t put together for the longer term. On this Guided Tour, led by Linh Grethe, you will see out what (HR) expertise can be wanted transferring ahead and the way we will use know-how intelligently in our work. During the tour, Linh will introduce you to a few revolutionary HR suppliers and clarify how they will complement on a regular basis HR work. Learn extra about this tour right here. B2B MARKETING & LEAD GENERATION #21:45 PM to 2:30 PM The “B2B” tour is aimed toward founders, entrepreneurs and advertising makers seeking to scale the demand aspect of their B2B enterprise. Hannes Fehr, founding father of leadvolution, will lead the B2B tour— and we will hardly consider a greater man for the job. He’s been within the on-line advertising biz for over 2 a long time, the place he has handled every part from adsense optimization, website positioning retailers to incubators, startups and main firms. Since 7 years he’s 100% centered on B2B lead technology through Social Media and is among the main consultants in Europe on that subject. On prime of all that, Hannes has been part of the OMR Family from the start and a real entertainer at coronary heart. Learn extra about this tour right here. E-COMMERCE2:00 PM to 2:45 PM If you need to rub shoulders and meet the brokers driving the e-commerce scene, this tour is for you. Join Alex Graf and communicate immediately with a number of the most-exciting and profitable gamers within the area, like Florian Heinemann, whereas visiting different gamers at their cubicles to choose their proverbial brains. Just like final 12 months, the tour will even embrace a contest/giveaway—tbd if there can be computerized lawnmowers or iPhones available. The tour will entertain, educate and supply the right platform for you to know just a few thrilling tour members, as Alex will spontaneously contain them in brief interviews through the tour. Learn extra about this tour right here. 5 MISTAKES TO AVOID WITH SOCIAL PERFORMANCE ADS IN 20242:00 PM to 2:45 PM As a web based retailer, you want a focused promoting price range to accumulate new prospects. Lena Gmeiner and Florian Litterst have entry to thousands and thousands of information factors and know the most typical errors with efficiency advertisements on social media that you need to positively keep away from when promoting. With these instantly actionable suggestions—and perception into the most recent traits—you possibly can proceed to profitably purchase new prospects in 2024. Learn extra about this tour right here. WHAT’S NEXT FOR VIDEO? THE GUIDED TOUR FOR MAXIMUM WATCHTIME #12:15 PM to three:00 PM Short or lengthy – does not matter! Customer relationships are like marriages – they want greater than only a quick date. In this guided tour, Simon Kaiser (Agency Klein aber) reveals the secrets and techniques of viral movies and exhibits you the way to make your content material stand out on all related platforms. Experience:Best practices for YouTube, Instagram, TikTookay & Co.The most essential traits & developments of the following 12 monthsTricks & methods for most watchtime. Strategies for a long-term buyer relationship. Learn extra about this tour right here. WANNA MAXIMIZE YOUR PERFORMANCE? THEN FOCUS ON YOUR CONTENT #12:15 PM to three:00 PM It’s no secret—or shouldn’t be one—that artistic property have all the time been key to the success (or lack thereof) in efficiency advertising. Campaigns corresponding to PMax and Demand Gen are in a relentless state of evolution and require copy, photographs and movies. Performance managers should be asking themselves what they will do to create high-quality property that convert? This tour will spotlight the choices you must supply content material, produce it your self and every part in between.” Learn extra about this tour right here. HAMBURG’S IMPACT CHAMPIONS: DRIVING SUSTAINABLE INNOVATION #12:30 PM to three:15 PM The tour “Hamburg’s Impact Champions: Driving Sustainable Innovation” presents a platform for an in-depth dialogue concerning the significance of sustainable entrepreneurship and the function Hamburg performs on this. Through the presentation and dialogue of Hamburg start-ups and different essential initiatives and programmes in Hamburg, the tour goals to offer insights into the challenges and alternatives of sustainable innovation. Learn extra about this tour right here. DIALOG MARKETING #12:30 PM to three:15 PM This Guided Tour is aimed toward firms, huge or small, that need implement dialogue advertising to optimize buyer profitability. Are you on the look out for ndividual campaigns and presents tailor-made to particular person prospects? No downside! On this tour, you may be taught which instruments and methods can be utilized to do exactly that—and how one can not solely enhance long-term buyer relationships, but additionally improve buyer lifetime worth. Learn extra about this tour right here. LOVE AT FIRST CLICK! FIND YOUR EMAIL MARKETING TOOLS FOR LIFE!2:45 PM to three:30 PM (*1*)! At lengthy final, your search is over. You’ve discovered it: the good Guided Tour at OMR24! Say what now? Isn’t this about e-mail advertising? That old school channel for newsletters that no person needs anymore and no person reads. But wait a minute! These issues are despatched out thousands and thousands of occasions a day. Why is that? – Because e-mail is alive and kicking! – Because e-mail has a large ROI! – And as a result of e-mail is the “sexiest channel alive” (show me fallacious)! No marvel your organization needs to get in on the act. But now you’ve got an issue. There at the moment are 1000’s of system suppliers. How do you discover the proper one? This Guided Tour will enable you do exactly that. Get a full dose of e-mail and learn the way to navigate via the jungle of e-mail programs – and have enjoyable doing it! And who is aware of, perhaps you may even win one thing? Learn extra about this tour right here. SPORTS MARKETING #12:45 PM to three:30 PM On the “Sports Marketing” Guided Tour, you’ll get an outline of why digital transformation is essential for sports activities firms, whereas seeing how sports activities and on-line advertising can profit from one another. Philipp Klotz and his staff from Transform Sports will present particular insights into the challenges the sports activities enterprise is presently going through and which digital firms can take sport to the following stage. Learn extra about this tour right here. ONLINE MARKETING BEYOND THE OBVIOUS3:00 PM to three:45 PM As most profitable advertisers can attest, there’s merely no getting round some on-line advertising measures, channels and suppliers. However, profitable on-line entrepreneurs additionally know the way to exploit niches and determine new methods to develop their very own enterprise the place competitors is much less and prices are decrease. On this Guided Tour, Lothar supplies insights into such measures, channels and suppliers, interviewing consultants and highlighting impactful firms. Since 2000, Lothar has amassed important expertise as a web based marketer and repair supplier in firms corresponding to eBay, Zalando and Opinary. Learn extra about this tour right here. 5 TOOLS AND TIPS TO GET THE MOST OUT OF YOUR ONLINE MARKETING3:00 PM to three:45 PM Join digital professional Patrick Klingberg on this tour and uncover efficient, quick-to-implement levers to extract extra added worth and modern social media methods aimed toward producing an uptick in related attain. Plus, he’ll showcase AI instruments and strategies that you should utilize right away. Sign up if you happen to might use 5 suggestions and a few AI instruments with 100% sensible relevance aimed toward getting essentially the most out of your on-line advertising. Learn extra about this tour right here. EMPLOYER BRANDING IN PRACTICE – HOW COMPANIES CAN POSITION THEMSELVES AS ATTRACTIVE EMPLOYERS3:15 PM to 4:00 PM Everyone’s speaking about employer branding or—extra precisely—the identification of firms as employers. The scarcity of expert employees is forcing firms to handle their very own tradition, repute and picture with the intention to proceed to seek out and retain staff. In this Guided Tour, the time period can be labeled, we’ll ship concrete suggestions for profitable implementation and inspiration can be drawn on firms with finest practices. Marcus Merheim, as founding father of hooman EMPLOYER MARKETING, has been within the HR world for greater than 11 years and can present many essential insights—whereas preserving you entertained. Learn extra about this tour right here. HOW TO SOCIAL 20243:15 PM to 4:00 PM On this Guided Tour, social media professional Daniel Zoll will concentrate on the most-important social traits for 2024. He’ll introduce platforms of the second, present you helpful hacks and the way to create content material. Anyone who is aware of Daniel is aware of something he does is assured to not be boring. And it simply could very effectively occur that some content material can be created reside through the tour. Learn extra about this tour right here. CONTENT MARKETING: FROM THE IDEA TO SUCCESS WITH PRACTICAL METHODS #13:30 PM to 4:15 PM Take a tour of the basics of content material advertising and be taught the way it differs from different advertising channels. We’ll stroll you thru customary content material advertising process: evaluation & goal-setting, conception, manufacturing, distribution and the way to measure success. There will even further concentrate on the varied content material advertising codecs, whereas additionally offering you with actionable tips about selecting the best format for you—and the way to use it to succeed in your targets. Learn extra about this tour right here. CRM #13:45 PM to 4:30 PM Stop merely gathering knowledge and begin controlling it! Join Markus on a tour of the CRM worth chain—beginning with 1st occasion knowledge acquisition—important for CRM—and AI-based goal group administration via to personalization and mailing. Together, we are going to take a look at which constructing blocks are needed for fashionable CRM, whereas highlighting a number of the most-innovative gamers within the area. Learn extra about this tour right here. OMR BEHIND THE SCENES #24:00 PM to five:00 PM The OMR cosmos reaches far past the Festival. For a number of years, the 400-plus year-round professionals unfold throughout 18 groups comprise a gaggle of podcast pioneers, the most important German software program comparability portal, a content material manufacturing facility for articles and stories, instructional choices, a various vary of verticals, and a lot extra. These divergent areas of focus make it straightforward to lose sight of every part that OMR does. On this guided tour, Kaya and Sara will give you thrilling behind-the-scenes insights into the person tasks and groups on the coronary heart of OMR. Learn extra about this tour right here. 10 EASY-TO-USE TIPS TO LEVEL UP ON LINKEDIN4:00 PM to 4:45 PM It’s straightforward to suppose that with a lot happening on LinkedIn it’s unimaginable to face out from the proverbial crowd. That couldn’t be farther from the reality! In reality, solely 4 % of all customers in Germany frequently put up content material. Be one of many 4 % and make your self seen on the world’s largest CRM device with one billion members. LinkedIn is the direct line to all related stakeholders and essentially the most highly effective platform for efficiently positioning your self as a thought chief with a large attain. The foundation for it is a significant profile and the fundamentals of content material crafting, each of which you’ll be taught on this tour. Learn extra about this tour right here. INBOUND MARKETING #14:15 PM to five:00 PM Inbound advertising is a advertising technique aimed toward attracting prospects by creating useful content material and experiences tailor-made to the wants and issues of the audience. It differs from conventional outbound advertising in that it doesn’t attempt to achieve prospects’ consideration via interruptions however moderately seeks to organically win them over. Within this tour, efforts are made to determine how Inbound Marketing is finished and at which cubicles one can discover the proper potential companions who can provide help if desired. Learn extra about this tour right here. HOW TO PROPERLY INTEGRATE AI IN YOUR EVERYDAY4:15 PM to five:00 PM AI is on everybody’s lips. For many, it’s change into an integral a part of their each day enterprise. For others, not a lot. Some use it privately, some professionally. But the bulk have but to totally interact with it out of worry or have but to see the good thing about utilizing the instruments presently out there in the marketplace. This tour is primarily aimed an rare AI customers, those that’ve but to unlock AI’s full potential and those that don’t consider AI-based tech and instruments when implementing sure processes. Learn extra about this tour right here. MOBILE & SOCIAL MARKETING #14:30 PM to five:15 PM Did you already know that the cell phone is our primary display? With a median of two.5 hours of each day display time and a formidable attain of over 94% of 16-64 12 months olds in Germany, you possibly can attain the most individuals through cellular. It’s time to place cellular on the middle of your advertising actions, with social media being a vital part. This tour is aimed toward advertising executives who’ve acknowledged the significance of a mobile-first world. Andreas Rau, Head of Media Agencies at Meta, will current the important thing points, traits, and options which are presently shaping cellular and social advertising and are serving to to successfully combine cellular into the middle of your advertising technique. Learn extra about this tour right here. BEHIND THE SCENES OF THE OMR CREW GUIDEDTOUR #14:30 PM to five:15 PM Comprised of devoted, hard-working people, the OMR Crew is the driving power behind the OMR Festival. Thanks to focused recruiting, in-depth on-the-job coaching and forward-thinking buildings, the OMR Crew is a one-of-a-kind staff for each venture and has revamped 20,000 hires since its inception in 2015. On this Guided Tour, Paul and Daniel will give you an attractive behind-the-scenes take a look at the Festival and reveal how 12,000 individuals are shaped right into a staff to make the OMR Festival probably the most impactful in-person digital advertising occasions in Europe. Learn extra about this tour right here. CUSTOMER CENTRICITY: SEARCHING FOR THE PERFECT CRM APPROACH4:45 PM to five:30 PM This Guided Tour presents a sensible and informative exploration of the quite a few CRM options and approaches designed to construct long-term and sustainable buyer relationships. The focus is on the benefits and downsides of the 2 most-common CRM approaches: One Platform and Best of Breed. With twenty years of sensible expertise and in-depth experience beneath his belt, Sergej will information you thru the trendy world of CRM instruments, distributors and finest practices and enable you make the proper strategic choices to efficiently construct a data-driven and customer-centric enterprise. Learn extra about this tour right here. website positioning 2024: YOUR TOOL KIT FOR A SUCCESSFUL website positioning STRATEGY #14:45 PM to five:30 PM This Guided Tour will present some much-needed readability on website positioning in 2024, with a selected concentrate on how AI is shaping SEO. Load up on insights into the most recent traits and applied sciences related to website positioning and discover ways to use them efficiently. We’ll additionally spotlight AI’s affect on content material creation and optimization, in addition to the significance of timeless website positioning fundamentals for continued rating success. With sensible suggestions and steerage to enhance web site visibility, the tour is aimed toward anybody seeking to replace their website positioning expertise and optimally place themselves for the digital future. Learn extra about this tour right here. METAVERSE STILL STANDING? #15:00 PM to five:45 PM WTF is the metaverese? Join Lars and take a behind-the-scenes take a look at the most recent hype set in movement by the Apple Vision Pro, as he highlights a number of the most-relevant gamers within the metaverse at this 12 months’s Festival. Take inspiration from the true potential lurking in digital worlds (and spatial computing), whereas having the prospect to ask questions—and get solutions—from professionals within the area. Learn extra about this tour right here. HOW TO ROCK VERTICAL VIDEO WITH CREATORS IN 20245:00 PM to five:45 PM We get insider suggestions from TikTookay and Hero Creators to be able to take everybody by storm together with your vertical online game on social. How do you select the proper creators? Do you want a creator squad? What are finest practices? How do you measure success? And what sizzling traits are turning vertical video on its head? We sit up for listening to from you! Learn extra about this tour right here. PERFORMANCE MARKETING 2024: THINK HOLISTICALLY AND CREATIVELY5:15 PM to six:00 PM This Guided Tour with OMR Education offers you tangible insights into how one can take your efficiency advertising to the following stage by implementing a holistic and artistic strategy. We’ll be concentrating on accessible methods and expertise that you would be able to shortly apply to your present endeavor. In quick, this tour supplies manufacturers with a possible plan to realize large ROI in 2024. Learn extra about this tour right here.
https://omr.com/en/each day/guided-tours-omr-festival-2024-day-1
