Mumbai: Polar Bear just lately partnered with MadHawks to advertise their new store launch in Gachibowli, Hyderabad, which is their sixteenth outlet in Hyderabad and 137th in India.
With a strategic influencer advertising and marketing marketing campaign that concerned 14 influencers, MadHawks was in a position to generate over two million views and 1.5 million attain, which made their store launch a giant success. The store skilled lengthy queues over the weekend and an entire sell-out on the weekday. These influencers have been majorly in meals and way of life content material creation.
‘Polar Bear – The Ice Cream Sundae Zone’ has been serving its clients since 2008 when their first ice cream parlor was arrange in Bangalore. With steady love and appreciation from their clients, the ice cream sundae model finally expanded throughout a number of areas throughout the nation.
“Launching our influencer marketing campaign was a breeze with MadHawks by our facet! From figuring out the suitable influencers to reaching out to them, their experience guarantee clean execution each step of the best way. The strategic method of group MadHawks exceeded our expectations, producing over two million views. Customers have been lined up ready for orders and expressing real pleasure about our model. We couldn’t have requested for a greater companion. Kudos to the whole group at MadHawks for his or her excellent help and professionalism,” mentioned Polar Bear VP Prashant P.
In March 2024, Polar Bear launched its new outlet in Gachibowli, Hyderabad. To profit from social media’s energy in as we speak’s digital panorama, the model partnered with the digital advertising and marketing company – MadHawks. The intention was to advertise the brand new store’s launch and make it attain the utmost target market.
The influencers visited the brand new store, tried their ice cream sundaes, and shared their experiences via Instagram reels. The reels shared by these influencers reached over 1.5 million folks and received greater than 2 million eyeballs and 20 thousand likes inside numbered days.
Leaving us all flabbergasted, the reels are nonetheless getting hundreds of natural views, which is proof of MadHawks’ highly effective influencer advertising and marketing strategy. MadHawks’ founder & CEO Ravi Kumar, commenting on the success of this marketing campaign additional added, “At MadHawks, we dwell by the spirit of the enduring tagline, ‘pehle istemal kare fir vishwas kare’ (use first, then imagine). It’s a philosophy that resonated with me deeply since childhood. This dedication to including worth for our companions has been on the core of MadHawks since day one, and each consumer relationship, regardless of the place on the planet. This Polar Bear marketing campaign’s success is a testomony to that dedication, our data-driven method, and a incredible collaboration. I’m extremely pleased with our social media group for his or her arduous work and fervour, which made this an enormous win. Huge because of our companions at Polar Bear for trusting us with this chance.
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