In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his expertise within the affiliate marketing online trade. They talk about the variations between iGaming and eCommerce advertising methods, the challenges and alternatives within the iGaming trade, and the significance of collaboration between operators and associates. Richard additionally shares his insights on rising tendencies and shifts in affiliate marketing online, emphasising the necessity for diversification and simplicity in affiliate methods. The episode gives priceless insights for each newcomers and skilled professionals within the affiliate marketing online area.
Listen in right here for all of the insights.
Comparing iGaming to eCommerce
Lee-Ann says to Richard: “A number of expertise, each in iGaming and eCommerce, somewhat bit like me, which is what I’d say to get you onto the podcast since you see issues very in a different way to how folks which can be solely in a single observe enterprise see issues. If you’re solely working in eCommerce otherwise you’re solely working in AI gaming.”
She goes on to ask, “What are a number of the issues that you simply’ve initially noticed coming new into this trade?”
Richard says: “The very first thing I’ve observed is that most people I’ve met have solely labored in iGaming, they haven’t switched out and you suppose why is that? And it’s in all probability as a result of there’s a requirement for expertise, a lot, rather more so than as a result of the salaries are fairly excessive and on an island like this, the place the demand is larger than the expertise provide, the salaries are good. Why would you drop a 50% drop in earnings? And additionally with Webgains and any affiliate community, you’re coping with a number of verticals, you’ve a number of affiliate sorts, the complexity and additionally, by way of monitoring, there’s all the problems which can be happening with ITP and GDPR.”
Challenges of shifting from company community to writer
Lee-Ann asks Richard, “You should have had a thoughts shift change from the company community aspect to changing into the writer. What are a number of the huge challenges that you simply suppose we don’t hear and see as a result of we miss it?”
Richard responds, “So the profitability is a totally totally different factor as an affiliate. It’s a media enterprise. It’s identical to operating any journal writer. You’ve bought a writer, you’ve bought an editor, you’ve bought writers and the concept is that you may be as environment friendly as you presumably can. The actually fascinating factor over the interval I’ve been right here is we’ve gone by way of a Google replace, this newest HCU and the core replace and the spam replace, blah, blah, blah, and it’s been murderous for lots of companies who’ve simply tried to shortcut with AI content material.”
Collaboration is king
Lee-Ann says “So collaboration with associates is crucial for fulfillment and affiliate marketing online, whether or not you’re an advertiser community, no matter it’s. Have you observed any variations in the best way that partnerships are fashioned between operators and associates versus e-commerce manufacturers and associates that they work with? And how do these collaborations outline the execution of targets?”
Richard solutions: “eCommerce is 10 years forward. Whatever we used to do in earlier than you joined right here will come ultimately. We had been in a single product kind in a single vertical. Everyone’s the identical. So there’s no actual purpose to alter it. And subsequently, it’s a bit like that the place there’s friction, you the facility grows, we don’t have a variety of friction. So there’s no purpose to alter, however that’s an issue as a result of in some unspecified time in the future it’s going to get disrupted.”
Listen to search out out extra about:
Richard’s Experience within the Affiliate Industry
Challenges and Opportunities in iGaming
Emerging Trends and Shifts in Affiliate Marketing
Key segments of this podcast and the place you’ll be able to tune in to go direct:
[10:47] Transition from company community to writer
[16:53] Differences between iGaming and eCommerce execution of targets
[28:43] Consolidation in iGaming
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