📽️ Video Marketing Services | Brafton
Video has come a great distance since killing the radio star.
93% of manufacturers purchase prospects with video on social media. Video adverts are the No. 1 method customers uncover new manufacturers. And 84% of customers say a model’s video has satisfied them to purchase a services or products.
Still assume you’ll be able to compete with out video?
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Video Marketing Services:
The Brafton Approach
Brand movies are highly effective instruments for any content material technique. They present your potential buyer your organization’s experience, successfully talk your model message and may enhance general model recognition. Here’s how Brafton handles the video creation course of:
As a full-service digital advertising company, Brafton has the in-house expertise to plan video advertising campaigns, create instructional and promotional movies, and leverage social media, YouTube and different distribution channels to make sure your viewers finds your movies.
Video Marketing Statistics Show Real ROI
Video content material is as simple to observe as it’s to share on social media or embed in a touchdown web page or weblog publish. It might be consumed throughout platforms – on desktop or on cell units, on Android and iOS, at work or at residence. It can convey advanced info in a visually compelling and extremely entertaining format.
This versatility is simply partly why 91% of entrepreneurs view video as a mainstay of their advertising methods.
The ROI speaks for itself:
95% of companies say video helps individuals higher perceive their choices.
87% of entrepreneurs say video has helped them enhance their site visitors.
83% of entrepreneurs say video has contributed to steer technology.
89% of entrepreneurs report constructive video ROI.
More than 55% of customers say they’ve watched video whereas procuring in-store.
95% of video entrepreneurs say they plan to take care of or enhance their spend on video.
At Brafton, we use video at each stage of the gross sales funnel as a result of it’s probably the most environment friendly, efficient solution to convey messages, illustrate advanced concepts, persuade stakeholders and produce your model to life.
Video Content Marketing:
Frequently Asked Questions
WHAT ARE VIDEO MARKETING SERVICES?
Any video work that may’t be produced in-house might be outsourced to a video advertising providers supplier, usually an company. Video advertising providers might be any kind of video format your organization requires, in addition to the mission administration, artistic route and post-production help that ensures your advertising movies are totally optimized and managed end-to-end.
WHAT DIFFERENTIATES VIDEO MARKETING FROM TRADITIONAL MARKETING?
Traditional advertising mostly refers to bodily, non-digital actions that firms use to advertise their model and providers. These are sometimes commerce exhibits, print supplies or billboards. Video advertising is the usage of video because the chief medium of promoting communication, usually within the type of an explainer video, video advert, animated video or different kind of online-based video. Traditional and video advertising can work in tandem with one another as properly — movies might be performed within the background at commerce present cubicles, as an example.
WHAT ARE THE BENEFITS OF WORKING WITH A VIDEO MARKETING AGENCY?
A video advertising company has the experience, bandwidth and entry to the instruments wanted for high-quality video content material creation. Professional movies quite a lot of minutes lengthy and with advanced animations or results might be resource- and cost-prohibitive to provide internally. An company can do all of this and extra, making certain your movies align with a strategic video advertising marketing campaign, are extra visually interesting than opponents’ movies and are optimized for a number of distribution and publication types (web site, YouTube, social media, electronic mail, and so on.).
WHAT SEPARATES BRAFTON’S VIDEO MARKETING SERVICES FROM OTHER OPTIONS?
Brafton’s video advertising providers signify only a portion of the providers we provide as a full-service content material advertising company. They might be rolled right into a extra complete advertising package deal that features different advertising channels and content material sorts. Videos from Brafton will also be produced on-location, in-house in our studio or from the commercial-quality gear of our superb videographers around the globe. As a video advertising firm, we are able to execute refined video campaigns for any kind of consumer in any vertical, no matter dimension or location. We additionally report on video success metrics and handle the total course of pre- and post- manufacturing.
Video Production Service Options at Brafton
Video content material advertising is available in many types. Our skilled video manufacturing group has the expertise and experience to deal with your subsequent mission.
Some of the most typical forms of movies we use in video advertising campaigns or video promoting initiatives embody:
Animation ServicesOn-Location ShootsStudio ProductionsExplainer VideosVideo TestimonialsEvent CoverageWhiteboard Video ProductionVideo Editing
ANIMATION SERVICES
Our movement graphics designers synthesize advanced concepts and animate them in 2D and 3D codecs.
Through animation, you’ll be able to clarify dense, technical software program and elaborate product specs with ease, making them a super addition to your advertising combine.
On-Location Shoots
Videos shot on location personalize your message and add a human contact to your model and its choices. We accomplice your model with knowledgeable videographers, producers and artistic administrators to convey high-quality video manufacturing straight to you.
By sourcing on-screen expertise, scouting optimum filming websites and capturing live-action interviews, testimonials, demos, promos and extra, we “have video, will journey.”
Studio Productions
With a full-service, on-site video studio in our Boston headquarters and high trade visionaries behind the digicam, we produce movies that make an affect.
Whether you want a product video, net demo, information replace or one thing else, we are able to ship. All the assets and experience your video advertising technique requires dwell proper right here in our studio.
Explainer Videos
Promote your model, describe your product and inform your prospects with digestible, step-by-step explainer movies.
Explainers might be animated, live-action, 2D, 3D or hybrid codecs that assist nurture leads and shut offers quicker than different content material sorts.
Video Testimonials
Sometimes, your prospects’ tales are those most value telling.
Leverage our video manufacturing group to create video testimonial and case research that exhibit real-world success tales and are positive to intrigue potential prospects.
Event Coverage
Maximize the worth of dwell occasions by filming the large moments your viewers needs to see.
Trade exhibits, non-public occasions and trade conferences are nice for bodily interacting with attendees, however the enterprise alternatives don’t finish there: Repurpose footage from dwell occasions for social media and post-event follow-ups.
Whiteboard Video Production
Whiteboard animations are some of the persuasive forms of on-line video. Present info, educate audiences and illustrate creativity with whiteboard movies.
Our in-house producers and animators mix the perfect parts of live-action expertise, narration, customized character illustrations and visible storytelling to speak your message.
Video Editing
Your script, B-roll and photographs isn’t a narrative till it’s been woven collectively right into a remaining reduce.
Whether you’re midway by the modifying course of, otherwise you haven’t even began, our publish manufacturing providers can put the ending touches in your authentic content material and assist you to inform a narrative your subscribers will bear in mind.
UX & WEB Design
Inbound advertising is greater than search engine optimization technique and content material creation. You want a robust model narrative, a technically sound web site and a frictionless person expertise throughout all digital advertising channels. We can develop your model story, ship web site audits and UX analyses, optimize web site efficiency with technical search engine optimization greatest practices and make data-driven design selections that increase conversions.
UX & WEB Design
Inbound advertising is greater than search engine optimization technique and content material creation. You want a robust model narrative, a technically sound web site and a frictionless person expertise throughout all digital advertising channels. We can develop your model story, ship web site audits and UX analyses, optimize web site efficiency with technical search engine optimization greatest practices and make data-driven design selections that increase conversions.
Video as a Strategy
Video advertising is an crucial in a search engine-driven world. Videos that have interaction viewers, maintain them on the web page and solicit social sharing rank larger. And every video you produce will increase the variety of indexable webpages in serps, enabling stronger search presence and placing a visible, compelling face to your content material.
With the appropriate video technique, these property can enhance your:
Videos embedded in your content material will assist it outrank opponents’ pages.Your model can construct belief and loyalty with the human contact of video.Videos optimized for cell make your content material useful throughout units.Explainer movies and tutorials assist current prospects maximize the worth of your services and products.Followers and subscribers usually tend to share highly effective movies.Video content material is a method to your model to succeed in prospects, qualify leads and convert patrons.Media-rich content material will get you seen and heard.
Our digital advertising specialists can help in formulating a video distribution and promotion technique that works to realize all of those objectives.
Supplemental Services for the Video Marketer
Our digital advertising specialists can help in formulating a video distribution and promotion technique that works to realize all of those objectives.
In addition to housing an knowledgeable video manufacturing group, we’re a full-service digital advertising company, providing search engine optimization, social media, editorial, PPC providers and extra.
Here are some examples of how our group can guarantee every advertising video in your library advantages your backside line:
Video search engine optimization ServicesSocial Media Management ServicesDigital Marketing Strategy Services
VIDEO search engine optimization SERVICES
Search engine optimization (search engine optimization) is crucial for any digital advertising technique, nevertheless it’s essential to grasp how varied forms of search engine optimization affect totally different facets of your advertising program.
Video search engine optimization includes taking motion to make sure your video will seem in search outcomes, similar to:
Including key phrases in titles, descriptions, captions and extra.
Creating search-targeted touchdown pages to deal with your video.
Optimizing your YouTube channel.
Social Media Management Services
Video works significantly properly on social media, the place your target market can view, share and remark in your movies with only a click on. Our social media strategists know find out how to optimize your YouTube channel alongside together with your accounts on different social media platforms to encourage higher engagement and followership.
Digital Marketing Strategy Services
Brafton is a full-service digital advertising company. That means we cowl each side of your advertising technique, from planning to execution to evaluation.
Video advertising makes a distinction in each vertical. Whether it’s B2B or B2C, the underside line is identical: Viewers are customers, and movies are designed to be consumed with out asking an excessive amount of of your viewers.
That means you’ll join with prospects like by no means earlier than, on their phrases and of their most well-liked format.
Tell Your Story
Marketing is greater than knowledge and greenback indicators. It’s a podium for speaking who you might be, what your organization values and the way you conduct enterprise. Every model story is exclusive. Your narrative is a differentiator, and our animators, producers, videographers and editors inform the story of your merchandise, providers, prospects and company id.
Our video manufacturing providers seize the character, emotion and worth behind your model, and switch it to the display. These traits – represented visually – immediate patrons to flock to you, distributors to accomplice with you and prospects to stay with you.
Video advertising is an immersive, interactive expertise that leaves an enduring impression.
What mark will you allow on viewers?
In the UK?
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In Australia?
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Have an concept? We convey it to life. Not positive the place to start out? Your devoted video providers group works immediately together with your firm to grasp its model, its imaginative and prescient and its future.We develop customized video options that serve your wants and advertising objectives.
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https://www.brafton.com/providers/video/
