Students will use marketing expertise to assist unfold consciousness about fire safety
Durango Fire Protection District responded to 6,612 incidents, in accordance to the group’s 2023 report. (Durango Herald file)
A Fort Lewis College marketing professor is teaming up with the U.S. Fire Administration to promote fire safety and schooling.
Through an initiative referred to as Fire is Everyone’s Fight, college students will use social media marketing expertise to unfold consciousness. Fire Is Everyone’s Fight goals to unite the fire service, life safety organizations and professionals to cut back house fire accidents, deaths and property loss by altering how folks take into consideration fires and fire prevention.
“We’ve partnered with larger schooling establishments like FLC to equip college students with the data and expertise to create impactful branding and social media campaigns that may drive habits change, with a particular deal with fire safety consciousness,” mentioned USFA Fire Specialist Abigail Christian in a information launch.
According to the Durango Fire Protection District’s 2023 annual report, Durango Fire responded to 6,612 incidents in 2023. The highest variety of incidents had been reported in July.
The USFA is collaborating with marketing and communications professors to implement a lesson plan that teaches college students how to craft key messages, use digital platforms successfully and cling to compliance pointers, finally getting ready them for profitable careers in marketing.
This will likely be a part of Professor Christian Sepulveda’s Social Media Marketing course.
“Being located at Fort Lewis College, amidst forests and dealing with excessive fire danger, it is crucial for our college students to grasp fire safety ideas,” Sepulveda mentioned. “When this chance got here my manner, I acknowledged its suitability for our college students. This initiative not solely serves as fire safety schooling but additionally provides a sensible avenue to delve into marketing methods and promote consciousness for our college students and the general group of Durango.”
In order to allow college students to instantly apply these insights in work conditions, the course goals to present them with sensible expertise related to the repeatedly altering panorama of social media instruments and strategies.
This aligns with the U.S. Fire Administration’s emphasis on proactive danger administration and group safety.
This helps college students take accountability for fire safety and assist create safer atmosphere for all by adhering to its rules, the school mentioned in a information launch.
“For most college students, the final fire safety coaching they acquired was in grade college, in order they enter extra unbiased phases of their lives, it is essential that they perceive the vulnerabilities to fire dangers and the prevention methods that might actually save their lives,” Christian mentioned. “By integrating fire safety into their studying, we’re equipping them with sensible instruments and data that transcend tutorial achievement and contribute to the well-being of their communities.”
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