Alexia Gauci, B2B gross sales supervisor at ReferOn, discusses the affiliate administration system’s journey to success in its first yr.
Exclusive interview.- In an unique interview with Focus Gaming News, Alexia Gauci, B2B gross sales supervisor at ReferOn, delves into ReferOn’s revolutionary strategy to affiliate administration and seems again on the first yr since the system was launched.
ReferOn has been working for over a yr to succeed in spectacular outcomes, what are you able to inform us about the journey of the firm?
ReferOn lately celebrated one yr of the mission since its launch in February 2023 and has been shortlisted in 2 vital classes of the AffPapa iGaming Awards 2024. Although a slower begin to the first yr, the first 6 months of this yr are on one other stage. We are looking at further expanding our client portfolio and we have several new features in the pipeline to boost our present providing.
What have been the greatest challenges you needed to face as an organization?
The affiliate software program market is a really aggressive one to enter with extra and extra corporations rising in this sphere over the current few years. To get a client to contemplate you, you have to get in early and showcase the product in all its glory while additionally staying aggressive in worth. Getting this steadiness was difficult, however our upcoming client checklist reveals the market that we have definitely reached a really respectable stage in the business given our age.
“To get a client to contemplate you, you have to get in early and showcase the product in all its glory while additionally staying aggressive in worth.”
Alexia Gauci, B2B gross sales supervisor at ReferOn.
How does ReferOn assist corporations share knowledge with their companions?
ReferOn has very simple reporting instruments permitting shoppers – operators, associates, and networks – to acquire easy-to-digest stats for the firm, affiliate, or tracker, respectively not solely do we visually present this knowledge, however we additionally give our shoppers the capability to extract any worth by way of API. This further aids client third-party integrations, reminiscent of Tableau, PowerBi, and many others. bringing knowledge and reporting to an enhanced and cohesive stage.
2024 is an thrilling yr for ReferOn as you put together to launch some thrilling updates, are you able to disclose to us the unique novelties you have been engaged on?
ReferOn will quickly be up to date with new performance, together with Postback enhancements, New IDC rewarding advantages permitting for bundling wants, and new audits, designs, and metrics may also be added quickly as properly. These are all constructed with the ache factors our prospects face in thoughts and we anticipate them to stir a constructive change.
Why do you assume features reminiscent of Multi-currency, Multi-language, and Realtime knowledge uploads, are so essential for the affiliate administration system and why ought to operators strategy to know extra about your supply?
ReferOn continues to seek out curiosity in new markets to deal with the challenges of the affiliate business. There is a whole lot of curiosity in internet affiliate marketing in Latin America proper now, and we are engaged on adapting the product to native circumstances to boost person expertise.
This yr you additionally introduced features reminiscent of 2FA, improved cell UX, EPC, and Sub affiliation, what suggestions did you obtain out of your companions?
The addition of EPC and cell UX have been the most welcome features from the above checklist, granting affiliate managers the capability to alter on the go and additionally to do CPC offers with ease. We anticipate related suggestions for our upcoming features. It’s very rewarding to see how a lot our companions worth their expertise with ReferOn. We take heed to their suggestions constantly and regulate our platform to serve their wants finest.
You additionally hold in contact with companions and the viewers in basic by means of your “ReferOn Insights” in your YouTube channel, why do you inform us about that initiative?
ReferOn Insights is our digest collection that helps the workforce take a second to step away from work and speak about what’s occurring proper now. In every video, we will persistently speak about technical information, occasion participation, upcoming webinars and essential business occasions. The ReferOn workforce is all the time following traits and fixing present internet affiliate marketing issues – it’s going to be attention-grabbing.
You are additionally engaged on free seminars for operators, how did you provide you with the thought and why do you assume operators ought to take these webinars?
We continuously obtain suggestions from companions and prospects and have collected a lot of the hottest issues together with methods to resolve them by means of the product. We needed to push the angle of training and perception to the market. Therefore, the seminar will probably be helpful to the viewers of operators – to obtain sensible recommendation on methods to make processes extra versatile and thereby optimize sources and enterprise development or maybe function a recap with present customers as properly.
Can you inform us about the matters you’ll be approaching in the seminars?
The upcoming operator seminar will assist operators, each present and those that are in the product, to study worthwhile data on what ReferOn can ship to the person with the following agenda;
Data Discovery: Dashboard, Statistics, Reporting, API, and Clicks report.
Tracking Methodology: Creating a marketing campaign, Creating a media merchandise, Setting offers individually or in bulk, and Bulk feedback.
Management Tips: Company changes, Master affiliate changes, Manager reassignments, Password setting and 2FA, Payment methodology checks, and Support reminders.
What business occasions are you planning to attend in 2024?
It is looking to be a jam-packed schedule for 2024; with the workforce having simply returned from Sao Paulo, Brazil. Then we plan to attend Casino Beats, Malta, adopted by iGB Amsterdam, and then onto SBC Summit, Lisbon. Should you be additionally attending any of those, please get in contact with us and we can prepare a gathering.
https://focusgn.com/alexia-gauci-referon-we-are-looking-at-further-expanding-our-client-portfolio-and-we-have-several-new-features-in-the-pipeline
