Persado supplies generative AI for entrepreneurs to simply create on-brand, high-performing advertising content material at scale
Digiday Content Marketing Awards Finalist
Leading Financial Services and Retail Companies Named 2024 Digiday Content Marketing Awards Finalists
We congratulate our prospects for their modern use of our platform to quickly generate high-performing advertising messages that enhance client engagement and loyalty throughout channels”— Assaf Baciu, President and Co-founder, PersadoLONDON, UK, May 1, 2024 /EINPresswire.com/ — Persado, the Motivation Artificial Intelligence (AI) firm, introduced immediately that two Persado prospects, multinational retailer Marks & Spencer (M&S) and a world monetary providers firm, have been named finalists in the celebrated Digiday Content Marketing Awards, which recognise the businesses and campaigns utilizing content material to modernize media and advertising. According to award organiser Digiday Media, this yr’s Content Marketing Awards finalists targeted on creating extra relatable, interactive campaigns to enhance client engagement. The shortlisted entries showcase the businesses and campaigns efficiently utilizing content material to modernize media and advertising. Award winners will probably be introduced on May 7, 2024.Persado prospects recognised in the awards shortlist show modern, extremely efficient use of Persado Motivation AI options and information insights to generate on-brand, high-performing advertising messages that enhance buyer engagement and loyalty. — Best Use of Data – Multinational retailer M&S, identified for bringing on-trend, nice worth clothes and high quality meals to thousands and thousands of shoppers, was named a finalist in the award class that recognises content material methods that obtain set targets by means of the use of information.— Best Use of AI Generated Content – A worldwide monetary providers firm was named a finalist in the award class that acknowledges the best and inventive use of AI-generated content material used to advertise a product, model, or service.“Customer-driven manufacturers are keen for easy, low-risk methods to grab the ability of generative AI for content material era. We congratulate our prospects for their modern use of our platform to quickly generate high-performing advertising messages that enhance client engagement and loyalty throughout channels,” mentioned Assaf Baciu, President and Co-founder, Persado. Persado Motivation AI is a category of enterprise GenAI confirmed to assist manufacturers drive engagement and conversion. The platform makes use of superior machine studying, pure language processing (NLP), and deep studying transformer fashions to know copy intent and create brand-compliant messages that encourage people to take motion. Unlike different giant language fashions (LLMs), which pull and study from the extensive web, Persado AI is skilled on a specialised dataset of interplay and transaction information from 1.2 billion shoppers that measures and refines language, emotional response, and engagement.“Many Persado prospects total are off to an award-worthy begin in making use of AI for advertising content material era in 2024. We are additionally proud of our prospects recognised for innovation earlier this yr in the Digiday Europe Awards, which centered on tech improvements, model partnerships and collaborations, in addition to creating compelling narratives. UK-based financial institution NatWest was shortlisted for Best Use of Technology and longstanding Persado buyer Vodafone Italy was shortlisted for Best Use of AI,” added Mr. Baciu.Visit https://www.persado.com/product/platform/ to study extra about Persado Motivation AI.About PersadoPersado supplies the one Motivation AI platform that generates personalised communications at scale, inspiring every particular person to interact and act. Many of the world’s largest manufacturers, together with Ally Bank, Dropbox, JP Morgan Chase, Kate Spade, M&S, and Verizon, depend on Persado to interact prospects throughout their journey, from acquisition to loyalty. Persado’s Generative AI for the enterprise is skilled on greater than 100 billion digital enterprise language impressions throughout industries, enabling entrepreneurs to encourage prospects and drive important enterprise worth.Liza ColburnPersado, Inc.+1 781-562-0111email us right hereVisit us on social media:LinkedIn
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May 01, 2024, 09:00 GMT
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