The finalists on PR Daily’s 2024 Content Marketing Awards checklist signify storytellers who know how one can create content material that stands out within the crowded content material panorama. The awards classes embody campaigns, purpose-driven initiatives and technique . To stand out, these content material advertising groups demonstrated excellence in a number of key areas, together with originality, high quality, storytelling and measurable outcomes.
The 2024 Content Marketing Awards additionally honor Campaign, Strategy and Team of the Year — efforts that led to success for his or her group and purchasers whereas overshadowing the competitors.
“Congratulations to the finalists in our 2024 Content Marketing Awards,” mentioned Brendan Gannon, senior advertising supervisor for Ragan’s and PR Daily’s Award packages. “Your work stood out to our judges among the many big range of entries obtained on this 12 months’s program, and your recognition is a testomony to your compelling campaigns and content material.”
Read on to see the finalists throughout all classes who’ve moved on to this subsequent step. Then, be part of us as we announce and rejoice the winners at our Content Marketing Awards Luncheon on August 1, 2024, on the Yale Club in New York City. Teams will rejoice with different finalists and join with different influential professionals creating these superb campaigns.
Click these hyperlinks to leap to every part.
Finalists: Grand Prize
Campaign of the Year • Strategy of the Year • Team of the Year
Finalists: Content Marketing Campaigns
B2B Campaign • Campaign for Educational Institution • DE&I Communications • Editorial Strategy • Executive Visibility • Healthcare Campaign • Influencer Marketing • Integrated Content Marketing • Media Relations Campaign • Product Launch • Public Health Campaign • Purpose-Driven Campaign • Technology Campaign • Thought Leadership Campaign • Travel, Hospitality and Tourism Campaign
Finalists: Content Marketing for the Purpose of
Brand Awareness • Employee Engagement • Executive Communications • Lead Generation • Talent Recruitment or Retention
Finalists: Content Marketing Strategy & Assets
Annual Report • Article or Series • Brand Journalism/Online Newsroom • Branded Content Series • Branded Content Site • Branded Podcast • Content Distribution Strategy • Corporate Blog • E-Newsletter • Event • Innovative Use of Content • Long-Form Video • Microsite • Multiplatform/Omnichannel Content • Overall Use of Video • Publication • Short-Form Video • Use of Artificial Intelligence/Machine Learning • Use of Research/Surveys • Use of search engine marketing • Use of Social Media • Use of White Paper/Special Report • Video Series
GRAND PRIZE
Campaign of the Year
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Hulu: Only Murders within the Building Season 3
National Geographic: JFK: One Day in America
Opera Norway: Tabfulness Campaign
SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
Zumba Fitness: Zumba Responsibly
Strategy of the Year
ABB: Infrastructure Campaign
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
IMA Financial Group: IMA Content stack
Motorcycle Safety Foundation: 50 Years of Riding with the Motorcycle Safety Foundation
Team of the Year
Beacon Digital Marketing: Content & search engine marketing
Daversa Partners: Marketing & Communications Team
IMA Financial Group: IMA Financial Group Marketing Team
National Geographic: National Geographic PR Team
ServiceNow: Brand Thought Leadership
CONTENT MARKETING CAMPAIGNS
B2B Campaign
ABB: Infrastructure Campaign
Aggreko: Demystifying New Technologies
GM Defense: Modernizing Military Mobility
Raistone: 2023 Content Marketing Strategy
Campaign for Educational Institution
Lee Andrews Group: Pope Valley Unified Crisis Communications
Milton Hershey School: The Unique Philanthropist: a centesimal Anniversary Campaign
Purdue Global: Purdue Global Comeback Campaign
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
DE&I Communications
Experience Columbus: Experience Columbus’ Minority Business Program
Hensel Phelps: Building Together
Editorial Strategy
IMA Financial Group: P&C Insurance Content Stack
ServiceNow: Brand Thought Leadership
Executive Visibility
Coca-Cola Consolidated: Fostering Connection & Engagement with Executive Leadership
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Healthcare Campaign
Abiomed: Tiny however Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Medical University of South Carolina: MUSC Bicentennial Documentary
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
Influencer Marketing
9Rooftops: PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets
American Cleaning Institute: Class of Clean: Parents Weekend
Deutsch Family Wine & Spirits: Yellow Tail Fresh Twist Influencer Campaign
RTX: How the World’s Most Powerful Fighter Jet Engine is Made
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
Integrated Content Marketing
ABB: Infrastructure Campaign
Circana: Circana Complete Beauty
El Pollo Loco: 12 Days of Pollo
Philip Morris International: Philip Morris International – Rethink Disruption
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
The Permanente Federation: The Permanente Federation, Kaiser Permanente Advanced Care at Home Integrated Content Marketing Campaign
Traackr & Changemaker Communications: Traackr’s Top Beauty Creators 2023
Media Relations Campaign
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Miami University: What are the percentages? Same room task 33 years aside.
Nikon: Nikon Small Word 2023
SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure
WagerWire: Creating Movement: HPL & WagerWire
Product Launch
Aggreko: Demystifying New Technologies
Opera: Opera One Launch
Public Health Campaign
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Initium Health: Strong as Granite
Substance Abuse and Mental Health Services Administration (SAMHSA): “Talk. They Hear You.” Campaign
Purpose-Driven Campaign
Call of Duty Endowment: Loot for Good
ESPN: ESPN’s Wish Granting
Milton Hershey School: The Unique Philanthropist: a centesimal Anniversary Campaign
Muscular Dystrophy Association: Accessible Air Travel
Nutrien: Conversations Campaign
Technology Campaign
ABB: Infrastructure Campaign
Quantum Xchange: Tales From the Crypto
The Hoffman Agency: Supercharging Lightship’s Momentum with Aerodynamic Storytelling
Thought Leadership Campaign
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Exos: Finding Flow marketing campaign
INFUSEmedia: Outlook 2024
Manulife: Health Insights Reports
PA Consulting: Healthier at Home
Travel, Hospitality and Tourism Campaign
Outside: Adventure Under the Radar in South Dakota
REYA Communications: Neiman Marcus Fantasy Gifts Featuring Pelorus
The Lake House on Canandaigua: Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua
CONTENT MARKETING FOR THE PURPOSE OF
Content Marketing for the Purpose of Brand Awareness
AARP: Right Again! Trivia
Aggreko: Demystifying New Technologies
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities
Journey Further: Putting the Sizzle Back in Sizzler
Just Drive Media: RingCentral
Little Cinema: Reacher Action Figure Stunt
Milton Hershey School: The Unique Philanthropist: a centesimal Anniversary Campaign
Purdue Global: Purdue Global Comeback Campaign
SIX: Relaunch SIX Blog
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
Content Marketing for the Purpose of Employee Engagement
BMO Financial Group: Financial Crimes Unit, Cyber Security Awareness Month
Korn Ferry: Be More Than
Lamb Weston: Purpose, Mission & Values
UC Davis Health: Believe in Better Brand Campaign Internal Launch
Content Marketing for the Purpose of Executive Communications
Children’s Health: Children’s Health Engages Team Members with Custom Communications Plan for Industry-Leading Nursing Award
Hulu: Hulu Executive Communications Campaign
Content Marketing for the Purpose of Lead Generation
Daversa Partners: Marketing & Communications Team
Lincoln Financial Group: Market Intel Exchange Quarterly Report
Content Marketing for the Purpose of Talent Recruitment or Retention
IMA Financial Group: Culture Catalysts: Building the Broker of the Future
Perituza Software Solutions: Where Innovation, Team Culture, and Giving Back Meet
CONTENT MARKETING STRATEGY & ASSETS
Annual Report
Army & Air Force Exchange Service: Annual report
Aspire Indiana Health: 2023 Annual Report
Novant Health: 2022 Annual Report
Article or Series
Daversa Partners: Marketing & Communications Team
University of Illinois System: Real Impact: University of Illinois System
Vizient: Spotlight on Maternal Health
Brand Journalism/Online Newsroom
Porter Novelli for Microsoft Source: Microsoft Source
Rowan University Content Team: Recruitment Marketing
Branded Content Series (Print or Digital)
MissionSq. Retirement: MissionSq. Retirement Content Marketing
Providence: Mental Health Moment
Purdue Global: Purdue Global Comeback Campaign
Purdue University: Purdue Motorsports Engineering Partnership
ServiceNow: Brand Thought Leadership
Branded Content Site
Porter Novelli for Microsoft Source: Microsoft Source
White Lady Funerals: White Lady Funerals – Brand Reposition
Branded Podcast
Ametros: It’s Settled-The Ametros Podcast
Buildertrend: “The Building Code” Podcast
Circana: Circana Growth Insights
Korn Ferry: Korn Ferry Briefings Podcast
Nemours Children’s Health: Well Beyond Medicine Podcast
Content Distribution Strategy
Eaton Corporation: Advocacy at scale
Purdue University: Purdue Motorsports Engineering Partnership
Purdue University: Purdue’s Mark on the Indianapolis 500
Corporate Blog
Cisco: WeAreCisco Blog
iQ 360: iQ 360 Blog
ServiceNow: Brand Thought Leadership
SIX: Relaunch SIX Blog
E-Newsletter
Aggreko: Demystifying New Technologies
Broward County Library: Senior Spotlight eNewsletter
Peppercomm: Peppercomm’s Wit + Wisdom Newsletter
Teladoc Health: Teladoc Health Chronic Condition Management Newsletter
Event (Live or Virtual)
CeraVe: CeraVe Acne Academy
Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis
Circana: Circana Growth Summit
IMA Financial Group: Putting People First: IMA’s Employee Benefits Summit Champions Human-Centric Content
Little Cinema: Reacher Action Figure Stunt
PayIt: 2023 Digital Government Excellence Symposium
runDallas: HCK2 Partners
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
Ubisoft: Skull and Bones ‘Impress The Kingpin’ Activation
Innovative Use of Content
ABB: Infrastructure Campaign
imre: STIHL Weather-Based Social Targeting
Quantum Xchange: Tales From the Crypto
Long-Form Video
9Rooftops: Greatness Grown
Feed Media: Industry movies
Medical University of South Carolina: MUSC Bicentennial Documentary
William Grant & Sons: Quest for Craft
Microsite
ABB: Infrastructure Campaign
IMA Financial Group: IMA Client Microsite
Multiplatform/Omnichannel Content
Atrium Health: MoMo Twins
Lee Andrews Group: Driving Inclusivity: Branding and Empowering the Access for All Initiative
St. Croix Hospice: Celebrating National Hospice & Palliative Care Month
Overall Use of Video
Aspire Indiana Health: CEO retirement video
Opera Norway: Tabfulness Campaign
Philip Morris International: Philip Morris International – Future Reimagined
Purdue Global: Purdue Global/AP Video Hub – Campus Insights
Publication (Print or Digital)
The Content(ed) Copywriter: Cicada x Tech23 Insights Report
UC Davis Comprehensive Cancer Center: Synthesis journal, Summer 2023
World Vision U.S.: World Vision journal
Short-Form Video
ABB: Infrastructure Campaign
Aggreko: Demystifying New Technologies
Aptive Environmental: This or This Commercial
Flagler College: WFCF thirtieth Anniversary
FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities
Opera Norway: Tabfulness Campaign
Purdue University: All Hail Purdue!
Use of Artificial Intelligence/Machine Learning
IMA Financial Group: Capturing Targeted Audiences Through Clear Visual Identity
IMA Financial Group: Leveraging AI: Prompt Prose and the AskIMA Initiative
imre: STIHL Weather-Based Social Targeting
Jacksonville Jaguars: Duuuval Designs
Noisy Trumpet Communications: San Antonio Museum of Art “Still Brewing Art”
Purdue University: Semiconductor Campus Illustration
Use of Research/Surveys
Digital Third Coast: America’s Changing Views on Marriage: Research and Survey-Based Media Relations Campaign
Opera GX: Panic Button
Revenue Management Solutions: Restaurant Trends (month-to-month report)
ServiceNow: Brand Thought Leadership
SIX: The Future of Finance Study
The Harbinger Group: Leveraging Survey Insights to Strengthen RevSpring’s Industry Expertise
Use of search engine marketing
Digital Third Coast: Sober Curious Nation: search engine marketing Link Building Campaign
SIX: Relaunch SIX Blog
UC Davis Health: Cultivating Health Blog search engine marketing
Use of Social Media
ABB: Infrastructure Campaign
Aggreko: Demystifying New Technologies
AHIP: Social Content Strategy Refresh
Army & Air Force Exchange Service: Expanded Patronage
BERNINA of America: BERNINA 790 PRO Launch
Cisco: Cisco Live
Hallmark Media: The Way Home Season 2
Philip Morris International: Philip Morris International – Best Use of Social Media (LinkedIn)
Use of White Paper/Special Report
Manulife: Health Insights ADHD
SIX: The Future of Finance Study
Video Series
9Rooftops: Greatness Grown
Buildertrend: Behind the Business
Destination Cleveland: The Land for Life Storytelling Project
Peoples Gas System: People of Peoples Gas
Room to Read: She Creates Change
William Grant & Sons: Quest for Craft
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