Cincinnati entrepreneur’s advice: Be authentic on social media

Just be your self.

This is the recommendation Cincinnati-based YouTuber Feli Hofner would give to an aspiring entrepreneur utilizing social media to construct out their enterprise and private model. 

Authenticity was a method she was in a position to develop her personal YouTube channel, ‘Feli from Germany,’ the place she talks about day-to-day life within the United States from a German perspective, in addition to the cultural similarities and variations between the 2 nations.

Hofner will probably be a featured panelist at Aviatra Accelerators’ “Social Savvy Masterclass,” which is designed to construct attendees’ social media advertising and marketing abilities. Aviatra is a Covington-based entrepreneurship non-profit targeted on serving to women-owned startups and small companies. The class will probably be held on Saturday, May 11, from 9 a.m. to three p.m. at Aviatra’s workplace on Pike Street in Covington.

The panel consists of profitable entrepreneurs from the Greater Cincinnati space who’ve expertise utilizing social media to market themselves and their companies. The panelists will present attendees with insights and methods on talking successfully to audiences, creating participating content material, leveraging short-form movies, using AI for content material creation, working with influencers, constructing a YouTube channel and measuring success.

Panelists set to affix Hofner are Patrice Adams, proprietor of The Designery Creative; Candace Gasper, proprietor of Digital Candy LLC.; Morgan Angelique Owens, CEO and founding father of Professional Pretty; Greg Goshorn, proprietor of Mapping Your Marketing; and Jasmine Hughes, Aviatra’s personal advertising and marketing strategist and program supervisor.

Like Hofner, Owens has expertise utilizing social media to construct her companies and model. She advised LINK nky that she had at all times dreamed of turning into a blogger. However, due to her demanding schedule from her earlier company job, she was by no means in a position to constantly write weblog posts. 

Due to the pandemic, she finally determined to depart the company world and turn into a full-time entrepreneur. One of the instruments she instantly turned to was social media – a cheap method to improve model consciousness. Four Owens, authenticity is essential.

“Social media has actually at all times been part of my life, it looks as if,” Owens mentioned.

While many entrepreneurs know that social media is a vital device to make use of, many don’t know the place to start or what to put up, Aviatra CEO Jill Morenz advised LINK nky. That’s the place recommendation from seasoned veterans akin to Hofner and Owens turns into helpful.

“The motive we created this masterclass and set it up the way in which we did with stars like Morgan and Feli, is that they’re there for inspiration and to share their story, like how they did this unbelievable factor that lots of people wish to do,” Morenz mentioned. “So it’s inspirational, aspirational, but in addition tactical as a result of it was so beneficiant with the precise steps that they took.”

From Hofner’s perspective, social media, particularly video platforms akin to YouTube and Instagram, enable entrepreneurs to current their concepts in a structured style. Additionally, these platforms can present viewers with an simply accessible method to devour the creator’s content material. Over time, common viewers of the content material might come to kind a way of familiarity and belief with the creator.

“I really feel like social media, above simply having ads scheduled on TV or like in newspapers, I really feel prefer it simply provides you this further layer of turning into individuals’s buddies nearly and getting that belief to them,” Hofner mentioned.

Entrepreneur Justin Goff as soon as mentioned, “If you attempt to enchantment to everybody, you’ll enchantment to nobody.” Owens reiterated this level by stressing the significance of discovering an viewers inside a selected area of interest quite than making an attempt to enchantment to everybody. This method, the influencer can develop a rapport with a core group of people that wish to frequently hear them communicate on a sure matter. 

“Social media actually taught me learn how to hone in and discover that area of interest viewers, as an alternative of making an attempt to attempt to impress everybody on social media,” Owens mentioned.

Both creators emphasised the significance of not obsessing over followers and think about counts.

“Don’t get caught up with the followers,” Owens warned. “Just hold posting participating content material.”

Whatever the recommendation, Morenz, Owens and Hofner need entrepreneurs to have the ability to forged the widest web they presumably can, many simply don’t know learn how to go about it. Aviatra’s Social Savvy Masterclass hopes to alter that.

“I believe there’s so many like nice individuals on the market that you just meet in on a regular basis life which are enterprise house owners that know a lot about what they’re doing, however they’re solely reaching the individuals which are of their direct bubble,” Hofner mentioned.

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