Optimizely acknowledged for the seventh consecutive yr, positioned highest for ‘Ability to Execute’ in newest researchNEW YORK, May 13, 2024 /PRNewswire/ — Optimizely, the main digital expertise platform (DXP) supplier, right now introduced it has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner locations Optimizely in the Leaders Quadrant for the seventh consecutive yr*.
Optimizely Recognized as a Leader in 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms
“For far too lengthy, entrepreneurs have largely been with out the best-in-class instruments wanted to create participating content material and campaigns. Our CMP addresses these wants by seamlessly connecting each stage of the content material provide chain to unify advertising efforts. I’m proud that we created this class and are frequently acknowledged as a Leader,” mentioned Shafqat Islam, CMO at Optimizely. “At Optimizely, our mission is to make entrepreneurs’ lives simpler. This recognition, we consider, validates that our mission is resonating with the market. With every thing from AI-driven content material optimization to versatile workflows, our CMP is a key part of Optimizely One – permitting our clients to remain forward in an more and more aggressive digital panorama.”
Today’s announcement underscores a interval of outstanding development for Optimizely. As digital groups more and more prioritize centralized advertising options, Optimizely’s dedication to innovation throughout its Optimizely One platform has catapulted it to the forefront of the {industry}.
This strategic give attention to steady innovation aligns carefully with the imaginative and prescient set forth by Optimizely Chief Product Officer, Rupali Jain, who joined the corporate final yr. Jain’s management has been instrumental in making certain that Optimizely’s content material choices evolve to satisfy the dynamic wants of promoting groups globally.”I really feel lucky to be a part of a crew that does not innovate merely for innovation’s sake; for instance, each AI functionality we add is pushed by a real want to handle our clients’ real-world challenges,” mentioned Jain. “By specializing in making collaboration seamless throughout the advertising lifecycle and fulfilling the promise of atomic content material, our developments in CMP drive immense worth for our clients.”Optimizely’s CMP developments signify a basic shift in content material advertising, as demand grows for seamlessly blended, embedded AI capabilities and a extremely adaptable UX. Through its latest improvements, Optimizely is redefining how companies have interaction with their audiences by enabling centralized content material planning, creation, optimization, and supply workflows inside a single, user-friendly hub.To be taught extra about Optimizely’s place as a Leader, entry the 2024 Gartner Magic Quadrant for Content Marketing Platforms report right here. *Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.Gartner DisclaimerGartner, Magic Quadrant for Content Marketing Platforms, Nicole D Greene, Jeffrey L Cohen, Rene Cizio, Carlos Guerrero, 9 May 2024.GARTNER is a registered trademark and repair mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its associates in the U.S. and internationally and are used herein with permission. All rights reserved.Gartner doesn’t endorse any vendor, services or products depicted in its analysis publications, and doesn’t advise know-how customers to pick solely these distributors with the very best rankings or different designation. Gartner analysis publications include the opinions of Gartner’s analysis group and shouldn’t be construed as statements of truth. Gartner disclaims all warranties, expressed or implied, with respect to this analysis, together with any warranties of merchantability or health for a specific goal.About OptimizelyAt Optimizely, we’re on a mission to assist folks unlock their digital potential. We do this by reinventing how advertising and product groups work to create and optimize digital experiences throughout all channels. With Optimizely One™, our industry-first working system for entrepreneurs, we provide groups flexibility and option to construct their stack their approach with our totally SaaS, totally decoupled, and extremely composable answer. We assist firms world wide orchestrate their whole content material lifecycle, monetize each digital expertise and experiment throughout all buyer touchpoints – all via Optimizely One™, the main digital expertise platform that powers each section of the advertising lifecycle via a single, AI-accelerated workflow.Optimizely has practically 1500 workers throughout our 21 world workplaces and has 700+ companions. We are proud to assist greater than 10,000 companies, together with H&M, PayPal, Zoom, and Toyota, enrich their buyer lifetime worth, improve income and develop their manufacturers. At Optimizely, we reside every day with a easy philosophy: massive sufficient to serve, sufficiently small to care. Learn extra at optimizely.com.All third-party logos cited are the property of their respective house owners, and are used solely for reference functions.SOURCE Optimizely
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