Nexstar Names Humberto Hormaza as Vice President and General Manager of its Broadcast and Digital Operations in Houston, Texas

Experienced Broadcast Leader Will Oversee KIAH-TV and cw39.com in Nation’s Sixth-Largest Television Market
IRVING, TX (May 13, 2024) – Nexstar Media Group, Inc. (NASDAQ: NXST), right now introduced the appointment of Humberto Hormaza as Vice President and General supervisor of its broadcast and digital operations in Houston, Texas (DMA #6), liable for overseeing the long-term technique and day-to-day operations of KIAH-TV (CW), cw39.com, and their associated digital and social media channels. Mr. Hormaza will start new duties on May 13 and report back to Ron Romines, Senior Vice President and Regional Manager for Nexstar’s broadcasting division.
Throughout his 20+-year profession in broadcasting, Mr. Hormaza has demonstrated the power to develop sturdy long-term relationships with gross sales shoppers, create new income streams, and develop each income and revenue. Mr. Hormaza started his profession in gross sales in 2003, as an account govt for WFOR-TV and WBFS-TV, the CBS Television Stations in Miami, Florida (DMA #16), the place he generated roughly $1.5 million in income and was ranked on the stations’ #1 developmental govt. In 2007, Mr. Hormaza was promoted to Business Development Manager, overseeing new enterprise initiatives and managing the stations’ social media advertising efforts, which resulted in greater than $1 million in incremental income. From 2014 to 2021, Mr. Hormaza was liable for overseeing Univision’s broadcast properties in Orlando, Florida, serving as Senior Vice President and General Manager of WVEN-TV, WOTF-TV, and radio station WNUE-FM. Under Mr. Hormaza’s management, WVEN-TV expanded information by 90-minutes per day, launching a morning information present, “Despierta Orlando,” and a brand new mid-day information present, “Edicion Digital Orlando.”
Mr. Hormaza served most just lately as President and General Manager of WTIC-TV (FOX61) and WCCT-TV (CW20) in Hartford, Connecticut (DMA #32), the place he oversaw the launch of a brand new hour-long native newscast at 6 p.m., a brand new streaming platform, FOX61+, and the re-branding of the station as “Connecticut’s News Station.”
“Humberto’s expertise, management, and expertise make him the perfect candidate to go Nexstar’s broadcast and digital operations in Houston,” stated Mr. Romines. “He’s confirmed himself succesful of directing the efforts of a large-scale operation and is adept at driving income, rankings, and revenue. He understands what viewers and advertisers want and what is going to resonate with completely different audiences throughout a number of media platforms. I’m very a lot wanting ahead to working with Humberto as he guides KIAH-TV and cw39.com to even higher success.”
Commenting on his appointment and new duties, Mr. Hormaza stated, “I’m very grateful to Nexstar for giving me this chance and I’m enthusiastic about relocating to Houston. As an affiliate of the CW Network, I’m wanting ahead to the brand new leisure programming coming this fall to KIAH-TV’s air, and to the myriad of stay sporting occasions we’ll broadcast, together with NASCAR Xfinity sequence racing, WWE NXT wrestling, and extra ACC faculty soccer and basketball video games. This high-quality programming, mixed with Nexstar’s dedication to native information and its capacity to create distinctive cross-platform options for advertisers and entrepreneurs, offers KIAH-TV and cw39.com a definite benefit over its opponents in the market. The staff in Houston additionally has established a legacy of service to the neighborhood, and I can’t wait to hitch them.”
Mr. Hormaza has been very concerned in media trade and neighborhood organizations in each market in which he has lived and labored. During his time in Hartford, he served as an Executive Board Member of the Connecticut Broadcast Association and the United Way of Central and Northeastern Connecticut. While working in Orlando, he served on the Executive Board of Directors for the Hispanic Chamber of Commerce of Metro Orlando. He and his spouse, Betty, have been married ten years and have a daughter; they are going to be relocating to the Houston space instantly.
###
About Nexstar Media Group, Inc. Nexstar Media Group, Inc. (NASDAQ: NXST) is a number one diversified media firm that produces and distributes partaking native and nationwide information, sports activities and leisure content material throughout its tv and digital platforms, together with greater than 310,000 hours of programming produced yearly by its enterprise items. Nexstar owns America’s largest native tv broadcasting group comprised of prime community associates, with over 200 owned or accomplice stations in 117 U.S. markets reaching 220 million individuals. Nexstar’s nationwide tv properties embody The CW, America’s fifth main broadcast community, NewsNation, America’s fastest-growing nationwide cable information community, well-liked leisure multicast networks Antenna TV and Rewind TV, and a 31.3% possession stake in TV Food Network. The Company’s portfolio of digital property, together with its native TV station web sites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital information and info property. For extra info, please go to nexstar.television.
Media Contact: Gary WeitmanEVP & Chief Communication OfficerNexstar Media Group, Inc.972/373-8800 or [email protected]
Investor Contact:Joseph Jaffoni or Jennifer NeumanJCIR, Inc.212/835-8500 or [email protected]

Click right here for the PDF model of the discharge.
Humberto Hormaza, VP/GM of KIAH-TV in Houston.

https://www.nexstar.television/nexstar-names-humberto-hormaza-as-vice-president-and-general-manager-of-its-broadcast-and-digital-operations-in-houston-texas/