In our versatile, absolutely on-line program, you’ll select one of two specializations — built-in advertising and marketing communication or content material advertising and marketing — that greatest aligns along with your profession pursuits. Qualified candidates will obtain a $1,000 Inspire & Lead Graduate Scholarship!
Master the artwork of strategic storytelling
Learn to make use of vital pondering and create laser-focused tales shoppers worth in the ever-changing communications panorama whilst you expertise tutorial excellence at a rare worth.Through the web Master of Arts in advertising and marketing communication program, you’ll acquire the required instruments for making a marketing campaign imaginative and prescient, crafting the technique, growing high-touch content material for goal audiences, analyzing knowledge and measuring success. Our alumni are among the many most forward-thinking professionals in their fields, working at Fortune 500 firms and utilizing their cutting-edge information and creativity to create change. SBU is also one of simply three colleges providing ACEJMC-accredited on-line graduate packages.Our revolutionary program design will assist you to grasp the next ideas essential for at the moment’s revolutionary communications professionals:
Conceptual pondering – Tap into inventive pondering to develop authentic concepts for conventional and digital media content material and empathetic shopper experiences.
Strategic pondering – Identify communication issues, create strategic marketing campaign plans and use knowledge analytics to measure content material advertising and marketing marketing campaign objectives.
Visual & written communication – Create participating, built-in content material and visuals throughout all main media platforms that exhibit an understanding of various audiences and messages.
Professional readiness – Develop a deeper understanding of international enterprise matters by the lens of moral resolution making, gaining expertise creating and presenting a proper communication plan.
Emphasis on integrity – Connect with various audiences whereas embodying empathy, moral rules and freedom of expression.
Choose from two specializations
The on-line grasp’s in advertising and marketing communication from SBU was developed for college kids who come from an array of undergraduate backgrounds. Our curriculum is rigorously designed to replicate the true world the place info, knowledge and communications work together, serving to you domesticate interdisciplinary information.Tailor your advertising and marketing communication grasp’s diploma with a specialization in the in-demand areas of built-in advertising and marketing communication or content material advertising and marketing.
The Jandoli School is accredited by ACEJMC
St. Bonaventure’s School of Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).When you graduate from an ACEJMC-accredited program you might be assured that your program adheres to the very best requirements, together with in areas similar to curriculum, range and inclusion, full-time and part-time school and studying outcomes.As an accredited college, we’re:
one of solely 19 personal college communication colleges to be so accredited
one of simply three providing accredited on-line graduate packages.
https://www.sbu.edu/teachers/master-of-arts-in-marketing-communication
