AZK Media, a well-recognised Technology PR and advertising and marketing company, has introduced the launch of a brand new enterprise named Customer Catalyst. This initiative is designed to meet the escalating demand for high-quality video content within the Asia-Pacific (APAC) area. With the effectiveness of video advertising and marketing content changing into more and more evident, this new enterprise entity goals to capitalise on the rising want for customer-led video advertising and marketing.
According to latest analysis, 64% of companies have reported a rise in web site conversions after incorporating buyer testimonial movies into their advertising and marketing methods. Moreover, 93% of companies attribute buyer acquisition immediately to video content. Recognising this development, AZK Media has established Customer Catalyst to focus completely on delivering top-notch video content to a various vary of companies.
Wayne Williams, Co-Founder and Business Director of AZK Media, will oversee Customer Catalyst operations. Williams highlighted that the brand new enterprise is meant to entice companies throughout numerous sectors that won’t usually have interaction with AZK Media’s broader PR providers.
“Video content has all the time been an integral a part of AZK Media’s choices and can proceed to be so,” acknowledged Azadeh Williams, Co-Founder and Managing Director of AZK Media. “With Customer Catalyst, companies can immediately entry excellent video content with out committing to complete PR service packages.”
Wayne Williams additional emphasised the untapped potential of video content in as we speak’s advertising and marketing panorama. He famous that the following technology of enterprise decision-makers, who’re predominantly digitally native, favour visible and video-led content. Such content, together with buyer testimonials, case research, and thought management discussions, is essential in humanising manufacturers and providing the social proof wanted to entice new prospects.
Azadeh Williams added that Customer Catalyst enhances AZK Media’s present capabilities in driving profitable buyer advocacy advertising and marketing campaigns. “Businesses that prioritise their clients of their advertising and marketing and PR methods are those that thrive,” she stated. “Engaging video content that showcases buyer experiences is crucial for driving demand and reaching success in owned, earned, and paid media.”
Billy Loizou, Area Vice President of APAC at Amperity, expressed satisfaction with the outcomes of leveraging video advertising and marketing. “Our buyer testimonial video has been an incredible asset as we increase throughout APAC,” he remarked. “The video highlights the important thing advantages of our platform and the distinctive outcomes achieved by certainly one of our main APAC clients, and it continues to be a useful useful resource throughout our PR, social media, and inbound campaigns.”
AZK Media was established in 2017 and has constructed its repute serving shoppers within the B2B AI, BI, information, martech, adtech, tax, and finance sectors. The company’s functionality to scale advertising and marketing and PR campaigns has garnered recognition from business observers B&T and Mumbrella. Its roster of shoppers consists of outstanding organisations similar to Amperity, GfK, SnapLogic, Eagle Eye, and Nexxen, who profit from AZK Media’s deep business information and modern strategy to public relations and advertising and marketing.
https://channellife.co.nz/story/customer-catalyst-launched-to-help-tech-marketers-with-video-content
