Technology PR and advertising company AZK Media, has launched a pure play video-content enterprise referred to as ‘Customer Catalyst’ as demand for premium video content material continues to surge.Lead picture: Wayne Williams & Azadeh WilliamsAnalysis exhibits 64% of companies see a rise in web site conversions from having a buyer testimonial video as a part of their advertising combine, and 93% of companies report successful clients as a direct results of video content material. With the effectiveness of high quality video advertising content material now not topic to any debate, AZK Media has created a standalone enterprise, Customer Catalyst, geared toward a variety of companies that simply need video content material.“We’ve created this video manufacturing facility to focus on a variety of companies and business sectors which may not often search a partnership with AZK Media,” explains AZK Media Co-Founder and Business Director Wayne Williams, who’s on the helm of the Customer Catalyst group.“Video content material has all the time been a giant a part of what AZK Media presents and can proceed to be,” provides Azadeh Williams, AZK Media’s Co-Founder and Managing Director. “But slightly than having to signal on for a bundle of PR companies for a set interval, companies that simply want implausible video content material can entry that simply by partnering with Customer Catalyst.”Video-led content material period is simply kicking offWayne Williams believes entrepreneurs are nonetheless solely scratching the floor when leveraging video content material to generate demand and drive leads. “The subsequent era of digitally native enterprise decision-makers are extremely visible and video-led. Content that showcases buyer testimonials, case research, and real thought management discussions is essential to humanise a model and supply the social proof companies more and more want to draw new prospects”.Azadeh Williams says Customer Catalyst kinds a pure extension of AZK Media’s functionality to drive profitable buyer advocacy advertising campaigns. “The companies which can be succeeding are these placing their buyer on the coronary heart of every thing they do,” she stated. “This contains their advertising and PR technique. If manufacturers and companies need to drive demand, championing their clients in extremely participating video content material kinds an important part of owned, earned and paid content material”.Video advertising has labored for giant names – may it work for your enterprise?“We’re very happy with Amperity’s buyer testimonial video, which can be an excellent asset for us as we glance to proceed our development throughout APAC,” stated Billy Loizou, Amperity’s Area Vice President APAC. “It options the important thing advantages of our platform and distinctive outcomes achieved by one in every of our APAC clients, one of many main automotive sellers within the area. This asset continues to be leveraged throughout our PR, social media and inbound campaigns”. Please login with linkedin to remark
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https://www.bandt.com.au/azk-media-launches-customer-catalyst-as-demand-for-video-content-grows/
