DMWF Global: Speaker Q&A, Inga Batur – Head of Content, Zavarovalnica Triglav

DMWF Global: Speaker Q&A, Inga Batur – Head of Content, Zavarovalnica Triglav

Please are you able to introduce your self and supply a quick historical past of your digital advertising and marketing journey?

Hello! I’m Inga Batur, at present serving because the Head of Content Marketing at Zavarovalnica Triglav, an insurance coverage firm. My journey in digital advertising and marketing started as a content material author and Social Media supervisor for a similar group. Simultaneously, I ran my family journey weblog and contributed content material to numerous platforms, together with the Huffington Post.

What features of the ‘Less Content, More Impact?’ session at DMWF Global on the 25-26 June 2024, are you most enthusiastic about as a speaker?

As a speaker, I’m notably enthusiastic about gaining perception into how my fellow panelists take care of our subject ‘Less Content, More Impact?’ It may sound easy, simply don’t do it, it isn’t. website positioning calls for new content material, so do the upcoming advertising and marketing and gross sales campaigns … I typically get caught up in creating extra, shortly transferring to the following and probably not spending sufficient effort and time to realize most influence. I’m curious to know what they do to get out of that loop? And I’ll be glad to share my reply – which is of course a piece in progress.

Which undertaking from the previous 12 months stands out as your proudest achievement?

One of my proudest achievements from the previous 12 months includes discovering new channels for distributing our current content material. While electronic mail advertising and marketing isn’t new, we realized its untapped potential. Our gross sales electronic mail campaigns had been already efficient for lead nurturing and conversions.

We determined to repurpose some of our high-performing content material inside these electronic mail campaigns. This allowed us to interact with our current leads and prospects in a extra significant means.

Remember, it’s not nearly creating content material; it’s about delivering it successfully.

What advertising and marketing development and pattern are you most captivated with within the digital advertising and marketing panorama?

I’m enthusiastic concerning the benefits of totally different AI instruments. However, my focus isn’t on creating copious quantities of content material (bear in mind, much less content material, extra influence!). Instead, I admire how AI assists me in overcoming the preliminary hurdle of beginning content material creation. By having to offer concise prompts, AI permits me to dive into the inventive course of with out looking at a clean web page. Additionally, I’m eager on exploring AI’s potential in areas like picture and video creation, in addition to its use in chatbots. We hope to make use of AI to create tailor-made made content material, permitting readers to seek for precisely the data they want.

What single piece of recommendation would you give to a pal working within the digital advertising and marketing area?

To my fellow digital entrepreneurs, I’d say: Be ready to study constantly. As Aristotle properly acknowledged, “The extra you recognize, the extra you notice you don’t know.” Embrace curiosity and keep open to new data—it’s a dynamic discipline!

Lastly, may you share what’s your favorite advertising and marketing marketing campaign and why it resonates with you?

The Heinz A.I. Ketchup marketing campaign resonated with me. Heinz gave the superior picture generator DALL-E 2 ketchup picture prompts. Lots of outcomes seemed just like the well-known Heinz ketchup bottle. As a faithful fan of Heinz ketchup, I appreciated that the AI’s notion aligned with mine. If requested to explain ketchup, I’d doubtless give an identical reply. It highlighted that AI isn’t overseas; it thinks like us. Heinz’s willingness to embrace the brand new pattern impressed me. They turned one of the best AI-generated ketchup pictures into adverts. As entrepreneurs, we should always equally discover and play with rising applied sciences.

Don’t miss Inga at DMWF Global on Panel: Less Content, More Impact? at London Olympia on 25-26 June. Secure your move now by clicking right here and we’ll see you there!


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