Joe Pulizzi is the creator of seven books on content material advertising, host of two podcasts, and a well-liked speaker. He’s the founding father of a number of content-marketing companies, together with The Tilt (web site, publication, publishing providers) and the annual Content Entrepreneur Expo.
His newest e-book, “The Content Entrepreneur,” is a 40-chapter information from 33 seasoned content material entrepreneurs. Topics embody selecting a content material area of interest, know-how and platforms, audience-building, income channels, and long-term progress. The e-book is obtainable in hardcover ($45), paperback ($25), and as an book ($10).
I requested Pulizzi concerning the e-book, the business, authorship, and extra.
Practical Ecommerce: What’s a content material entrepreneur?
Joe Pulizzi: A content material entrepreneur is a mini media firm. This means first constructing an viewers that is aware of, likes, and trusts you. What are the members’ ache factors? What retains them up at night time? If you remedy their challenges persistently, you’ll be a content material entrepreneur very quickly. Produce a compelling publication, podcast, or YouTube present. Then monetize.
It’s completely different from launching a product — the content material is the product, however you’ll be able to’t earn cash till you construct the precise viewers.
An entrepreneur’s life has loopy ups and downs — great successes and unbelievable failures on the identical day.
Joe Pulizzi, writer of “The Content Entrepreneur”
PEC: Why publish “The Content Entrepreneur“?
Pulizzi: My VIP group from Content Entrepreneur Expo needed to collaborate on a challenge. We believed a useful resource was wanted for content material entrepreneurs. We met at CEX 2023 and assembled 33 authors to create the e-book, which we launched earlier than CEX 2024 in early May.
Collaboration amongst 33 contributors is extremely tough. I wouldn’t advocate it. Luckily, we’ve got a bunch of content material execs who know their areas nicely. Most are authors in their very own proper. A unbelievable editorial and challenge administration crew by means of Tilt Publishing made it occur.
PEC: You’ve now printed seven books since 2008 on content material advertising.
Pulizzi: The e-book enterprise has modified. Most authors assume they need to publish and promote by means of exterior channels. That’s now not the case.
Affordable know-how can create wonderful e-book experiences with out a conventional writer and promote instantly from authors’ web sites. Why create an viewers and ship members elsewhere to purchase the e-book? It is mindless.
I created Tilt Publishing to assist authors create wonderful books after which promote them on to subscribers, followers, and followers. It’s important for long-term success.
Tilt Publishing is a hybrid — not a standard writer however not an arrogance (customized) press, both. We help with the backend modifying, design, and distribution. Authors now not want publishers for credibility.
Yet books stay important. The information doesn’t lie. In 2023, nearly 1 billion books had been offered worldwide. People nonetheless love to have interaction in books. It’s not going away.
A nonfiction e-book is a content material entrepreneur’s mission assertion. What do I stand for? What do I consider?
PEC: What’s the way forward for content material advertising?
Pulizzi: Innovative corporations will proceed specializing in constructing or shopping for their very own audiences. Ads won’t ever go away. They serve a objective and nonetheless work. But why hire when you’ll be able to personal? To personal, that you must inform a compelling story. If you do it nicely, you’ll be able to dominate your business. It’s not a foul place.
https://www.practicalecommerce.com/qa-joe-pulizzi-content-entrepreneur
