That’s why manufacturers in Hong Kong flip to YouTube, which over 5.5 million folks watch in the worldwide monetary middle each day,1 and over 2 million folks stream on their TV in a month.2It’s the No. 1 platform that permits Hong Kong viewers to entry all kinds of content material sorts,3 and its inventive storytelling spans a number of codecs, with 61% of viewers watching short-form video on the platform.4The e-commerce model YesStyle, for example, captured the eye of Gen Z audiences on YouTube Shorts with stylish magnificence movies that grew natural views of its Shorts content material by 10X. This bagged it a 2023 YouTube Works Awards Hong Kong win in the Best Creative: Shorts class.Other main manufacturers, together with the next three: HSBC, Casetify, and Futu Securities, have equally used YouTube’s successful trifecta to maximise their bespoke marketing methods, meet customized viewers wants, and ship enterprise impression.
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/youtube-marketing-campaigns-hong-kong/
