We’ll state the info as they stand: Qualcomm is racing forward with its class-leading AI-capable processors for Windows-based PCs. Only a couple of weeks in the past a number of producers unveiled their vary of Copilot Plus PCs backed by Qualcomm’s Snapdragon chips.
At the continuing 2024 Computex Taipei occasion, Qualcomm didn’t waste any time selling its lead on this house. To achieve this, it enlisted an excellent video advertising and marketing spoof that includes Apple’s former “I’m a Mac” actor Justin Long.
For context, practically 20 years in the past, Long starred in Apple’s “Get a Mac” TV commercials and took on the persona of a Mac man who would mock the PC man (actor John Hodgman) for choosing up viruses and spy ware, or being too centered on work stuff and never having enjoyable inventive instruments at his disposal.
A number of years in the past he defected to Intel and now he’s switched sides as soon as once more, however this time to bat for a Qualcomm-powered Windows PC.
The skit, which was performed on stage throughout Qualcomm’s “the PC reborn” keynote at Computex, noticed Long seem in a quick 30-second video the place he was bombarded by a string of annoying macOS notifications and display screen alerts which led him to start out looking out Googling for a Snapdragon-powered PC as a substitute.
“Things change,” jokes Long as he seems to be straight into the digicam, after trying to find a Windows on Arm PC following the pop-up notifications in macOS. The pop-ups embrace warnings about app compatibility, low disk house and battery, amongst others.
Qualcomm CEO Cristiano Amon who took to the stage on the occasion defined the route that Qualcomm had been headed on this 12 months.
Qualcomm teased its Snapdragon X Elite chips for desktop PCs. Copilot+ laptops are launching later this month, however we would additionally get Qualcomm-powered desktop PCs or all-in-one kind elements.
As Neowin reported, in a slide posted behind Amon (see beneath a picture of that slide), Qualcomm teased a number of PC kind elements for its Snapdragon X Elite chips.
Amon said that the chip shall be inside all kind elements of PCs. The slide itself confirmed off pill designs, together with what seems to be like a mini-PC, and all-in-one PCs as nicely.
Amon didn’t reveal which PC makers shall be releasing Snapdragon X Elite PCs with these sorts of kind elements, nor did he give any indication of when these PCs could also be launched.
However, Qualcomm has already began taking orders for a non-laptop Snapdragon X Elite Windows 11 PC. In late May, the corporate revealed its Snapdragon Dev Kit for Windows. This PC, Neowin reviews, was created for software program builders to make new Windows 11 apps, or port current ones, to allow them to run natively on the Arm-based Snapdragon X Elite and Plus chip.
Qualcomm and Microsoft have each been vocal about their confidence in competing with the MacGuide Air, with Microsoft exhibiting off benchmarks and battery life claims. New Copilot Plus PCs, that includes Qualcomm’s Snapdragon X Elite chips, will debut on June 18.
https://www.channelnews.com.au/clever-marketing-skit-promotes-new-snapdragon-x-powered-pcs-at-computex-2024/
