BENlabs Lays Off Staffers, Appoints New CEO in Restructuring

Advertising company BENlabs has restructured and laid off staffers.It introduced plans to give attention to product placement, influencer advertising and marketing, and creator platform TubeBuddy.The firm additionally named a brand new CEO to assist lead the restructuring.

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Advertising company BENlabs has laid off staffers and appointed a brand new CEO as a part of a restructuring, the corporate introduced on Tuesday.The firm stated the restructuring focuses its enterprise on three core areas: product placement, influencer advertising and marketing, and the creator-analytics platform TubeBuddy.
“This change is a return to our client-centric roots, enabling us to focus on how we are able to uniquely help each manufacturers and creators in reaching their goal audiences extra successfully and effectively by means of content material and leisure,” the corporate stated.

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Ted Sheffield was appointed to guide the brand new construction as CEO, changing Ricky Ray Butler, who had been chief govt since 2018. Sheffield has been with the corporate for over 12 years and beforehand served as its chief working officer and common counsel.The firm additionally stated it diminished its workforce, in the announcement posted on LinkedIn. BENlabs didn’t reply to a request for remark from Business Insider on the dimensions of the layoffs.BENlabs has established itself as a number one influencer-marketing agency. The firm makes use of AI expertise to assist match manufacturers with content material creators. In 2020, it acquired creator-economy startup TubeBuddy, a knowledge and analytics platform YouTube creators use to develop their channels.As a part of the brand new construction, BENlabs will even be led by Erin Schmidt, common supervisor of product placement; Jake Maughan, common supervisor of influencer advertising and marketing; and Tyler Folkman, common supervisor of TubeBuddy and chief expertise officer.If you already know extra in regards to the current layoffs at BENlabs you possibly can contact the writer by means of the encrypted messaging app Signal (+1 646-768-4720) or customary e-mail ([email protected]).

https://www.businessinsider.com/benlabs-lays-off-staffers-appoints-new-ceo-in-restructuring-2024-6