31 Free Social Media Templates Your Team Needs

31 Free Social Media Templates Your Team Needs

(*31*) are social media templates out there for just about any activity you may consider—from content material manufacturing to reporting to staff onboarding. If you wish to win time again in your schedule, make it your mission to by no means begin from scratch.
Consider this: When you spend an hour formatting a spreadsheet, you’re shedding an hour that you possibly can have spent in your social media advertising and marketing technique. Starting with a template supplies a lot wanted course so you may soar proper into the work that issues.
In this text, we’re sharing each social media advertising and marketing template we’ve ever made. These templates are absolutely customizable and knowledgeable by business greatest practices, so it can save you effort and time.

What is a social media template?
A social media template is a pre-designed useful resource that serves as a place to begin for a wide range of social media advertising and marketing duties. These can vary from on a regular basis content material creation, to long-term strategic media planning and reporting, to frameworks for collaborating with different groups and companions.

According to the 2024 Social Media Productivity Report, almost half (48%) of social media entrepreneurs really feel they often or not often have sufficient time to get their work completed. If that they had extra time, they’d spend it responding to clients and planning strategic initiatives.
When you’re already unfold skinny, each minute counts. Social media advertising and marketing templates streamline the method of making new content material or sources, serving to you profit from your time.

A documented social media technique units the muse for extra constant messaging, branding and attain over time. The following templates will aid you construct overarching and network-specific methods so you may optimize your social media presence.
1. Social media technique deck

You know the ins and outs of your technique, however does your management staff? If your reply is something apart from “sure”, you want this social media technique deck.
This customizable Google Sheets template is designed that can assist you break down your technique to audiences past advertising and marketing with considerate hooks and benchmark knowledge. Use it to pitch a ahead considering imaginative and prescient, or to supply extra context round your ongoing efforts.
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2. Social media audit template

A social media audit is a step-by-step overview of what you are promoting’ social presence. It’s a simple course of however whenever you consider all your model handles throughout each social community, it will possibly change into fairly the endeavor.
This spreadsheet template supplies a framework in your audit technique, making the method way more approachable. If you fill out one tab per day, you may full the method in lower than two enterprise weeks.
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3. Social media marketing campaign transient
A well-orchestrated social media marketing campaign requires extra than simply model consistency. In order to actually get essentially the most worth out of your efforts, it must be aligned to enterprise targets from the preliminary planning phases, throughout execution.
This social media marketing campaign transient template encourages you to include insights from throughout your group. It additionally helps arrange a reporting infrastructure to simplify efficiency measurement on the finish of your marketing campaign.
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4. Facebook advertising and marketing technique template

Facebook is synonymous with social media. It repeatedly retains its crown because the world’s hottest social community by month-to-month energetic customers, with greater than three billion per thirty days.
This spreadsheet template supplies a framework for revamping and revitalizing your Facebook advertising and marketing technique. It will aid you determine targets, audit opponents and construct out an advert technique, wrapping up with a remaining, presentable strategic overview and rollout plan.
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5. LinkedIn advertising and marketing technique template
LinkedIn is greater than only a hub for particular person networking. A considerate presence on the platform may help companies entice leads, construct authority and improve their employer model.
This workbook template will immediate you to evaluate the strengths and weaknesses of your present LinkedIn technique, so you may determine methods to greatest use the community going ahead. You’ll stroll away with suggestions tailor-made to what you are promoting targets and advertising and marketing maturity, so you may implement strategic upgrades rapidly.
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6. YouTube advertising and marketing technique template
Loads goes into video advertising and marketing on YouTube. (*31*)’s expertise sourcing, manufacturing wants, branding concerns—the record goes on.
Success on the world’s second largest search engine begins with a dedication to group. This workbook template offers you a framework to audit your channel, outline your viewers and create a performance-optimized distribution plan. Once you fill it out, you’re left with a useful resource that may preserve inner stakeholders aligned and on activity.
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7. AI social media technique workbook
Artificial intelligence (AI) capabilities lengthen far past textual content or picture era. When carried out strategically, it will possibly aid you synthesize knowledge, automate processes and scale your operations.
This AI social media technique workbook will set you up with a framework to suppose by means of your staff’s distinctive AI alternatives. Use it to stipulate targets, draft utilization insurance policies and vet AI expertise distributors so you may proceed to innovate together with your technique.
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8. Influencer advertising and marketing transient template

The handiest influencer advertising and marketing methods view influencers as extra than simply contractors with a activity to meet. To get essentially the most out of your influencer partnerships, you could deal with them as simply that—companions.
Doing so means defining your expectations upfront, whereas establishing clear partnership tips that set each events up for achievement. This transient template will aid you doc each, making a beneficial useful resource influencers can return to as they work to craft content material that resonates together with your viewers.
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9. Customer expertise audit template

Consistency is a key attribute of a sturdy model technique. However, because the buyer expertise expands throughout quite a few touchpoints, sustaining that consistency turns into tougher than earlier than.
Use this social-specific buyer journey map to investigate your social buyer expertise efficiency from the attention stage by means of submit buy. This course of will spotlight gaps and alternatives to refine your technique, so you may create extra stellar model experiences for brand new and current followers.
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10. Social media customer support coaching deck

The newest Sprout Social Index™ discovered that 36% of selling and customer support groups plan to share social buyer care obligations in 2024. If you’re additionally in search of that stage of collaboration this yr, you could clearly outline roles and obligations for the channel.
This social media customer support coaching deck will aid you doc tips for customer support and advertising and marketing groups, in a format that serves as a visible support throughout coaching displays. Use it to set entrepreneurs and brokers up for social buyer care success.
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11. Product launch guidelines
Social media is the brand new mall. It’s the place customers go to seek out and analysis their subsequent buy, making it an indispensable channel for product launches.
This guidelines gives a step-by-step information to creating essentially the most out of your organization’s subsequent large launch. It supplies actionable steering on setting targets, managing timelines and reporting on the efficiency of your efforts, so you may higher perceive the promotional ways that work together with your viewers.
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12. Employee advocacy program launch guidelines
Employee advocacy can improve model consciousness, drive lead era, construct employer model and place your staff as specialists in your business—however it’s not a set-it-and-forget-it endeavor.
Use this launch guidelines as a step-by-step information to arrange an worker advocacy program designed to encourage most participation. By following this guidelines, you may implement and maintain a program arrange for long-term success.
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All of your social media methods—content material, engagement, influencer advertising and marketing, model, and many others.—come to life in your social media calendar. It’s the one place the place you may see how every little thing works collectively at a look.
These templates will aid you create a complete social media calendar that helps alignment, visibility and artistic execution.
13. Social media calendar template

Social media calendars are like snowflakes—no two organizations share the very same method. Any template claiming to be universally prepared for speedy use might be overstating its worth.
That’s why this social media calendar template is designed to prioritize customization. The spreadsheet format will be tailor-made to the distinctive wants of your technique, from marketing campaign affiliation to content material approval necessities.
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14. Social media time tracker spreadsheet

Social media administration takes time. In reality, it will possibly take extra time than is out there through the week, relying in your advertising and marketing tech stack.
If you wish to make the case for workflow upgrades, you want this time monitoring calendar template. Use it to doc simply how a lot work goes into executing on a high-impact social technique. It may put a highlight on alternatives left on the desk as a result of lack of bandwidth.
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Social media submit templates
Social media submit templates are the last word time-saver. Use these to jumpstart your inventive course of and keep away from ranging from scratch.
15. Instagram submit templates

If you’re uninterested in spending hours tinkering round in design software program making an attempt to create the proper IG submit, these Instagram submit templates are for you.
This useful resource is full with eleven totally different templates you need to use for occasion promotions, worker spotlights and extra. Plus, we included steering for tweaking colours, typography and pictures so you may guarantee your content material stays on model on a regular basis.
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16. Employee highlight collection workbook

Employee spotlights and “meet the staff” collection are timeless social media technique staples, and for good purpose. They give manufacturers a extra human enchantment, creating new alternatives for viewers engagement and connection.
This workbook will aid you take your teammates from behind-the-scenes to heart stage. It features a course of guidelines and a 12-month pattern content material calendar you may depend on as you construct out your worker highlight collection.
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17. Social media video content material workbook
Video content material can take time, collaboration and sources to get throughout the end line. While incorporating video into your social technique is actually definitely worth the funding, you must take into consideration methods to lengthen the lifetime of your movies to maximise ROI.
This video content material planning workbook will aid you profit from your subsequent video shoot. Use the pre-production guidelines to plan prolonged use instances for all your video content material, so that you get what you want earlier than it’s time to name “lower”.
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18. B2B social media content material plan template
B2B social media content material doesn’t should be boring. Procurement groups are made up of individuals such as you and me, and other people need entertaining, visually fascinating, beneficial content material.
This worksheet will aid you create B2B social media content material that resonates. Use it to align particular person posts to an overarching technique, so you may create an internet presence that separates your model from the remaining.
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Data aggregation takes sufficient time as it’s, with out having to construct a wholly new efficiency dashboard to associate with it. Use these templates to take your time again, so you may give attention to conducting evaluation and delivering suggestions.
19. Social media metrics map

(*31*) are lots of of social media metrics you may report on. How do you determine which of them greatest replicate the efficiency and influence of your technique with so many choices?
You use this social media metrics map, in fact.
This useful resource critiques the social media funnel, mapping vital key efficiency indicators to every stage. Use it to set targets, outline targets and decide the suitable method for measurement.
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20. Social media analytics spreadsheet
Paid and natural social media methods go hand in hand, however extra methods means extra metrics to trace.
Keep your reporting to-dos so as utilizing this social media analytics spreadsheet template. Use it to trace and evaluate your month-to-month paid and natural social efficiency, and to floor key insights and alternatives to the remainder of your staff.
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21. Social media scorecard template

(*31*)’s an abundance of social media knowledge out there to report, and management groups are more and more eager to make use of it to tell enterprise selections. However, uncooked knowledge and lengthy, statistic-heavy stories alone typically fail to convey a compelling narrative to executives.
That’s the place this scorecard is available in. It supplies an at-a-glance technique of sharing key insights with C-suite management regularly. Use it to maintain your management staff up-to-date in your technique’s influence.
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22. Creative testing worksheet

A/B testing on social media may help you higher perceive what messages, matters and artistic property resonate most together with your audience.
The proper social media administration device can automate stories on A/B assessments, saving time you’d in any other case spend constructing stories and aggregating knowledge—however that’s not the one method to get solutions to your burning questions. This worksheet template will aid you design and report the outcomes of social media assessments so you may make extra knowledgeable selections together with your technique.
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23. Social media market analysis worksheet
We’ve stated it earlier than and we’ll say it once more: Social media is the world’s largest, most essential focus group. With the suitable instruments in place, manufacturers can faucet into available conversations to extract unbiased suggestions rapidly and effectively.
Market analysis on social media begins with a query—one thing you wish to learn about your viewers, your competitors or your business. This worksheet will aid you get clear on the query that may make the largest influence for what you are promoting, whereas additionally offering actionable steps for gathering intel.
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24. Social listening insights deck template

You perceive the wealthy viewers insights that may be mined from social knowledge. People who aren’t as near the channel—like your management staff—won’t.
This deck template will aid you share social listening insights in a method that’s each digestible and interesting. It’s designed that can assist you tie insights to their potential influence, so stakeholders past advertising and marketing can get a really feel in your technique’s full potential.
Get the template

Social media administration is extra than simply what’s printed in your model’s profiles. It’s every little thing from folks administration to inner merchandising to coverage improvement and extra.
These social media templates are designed that can assist you scale your staff and social’s influence all through your group.
25. Social media annual price range template

Maintaining a birds eye view of your price range ensures spend is pacing on the right track with expectations, whereas stopping any beneficial sources from going to waste. This social media price range template gives you a month-to-month, quarterly and annual breakdown of your staff’s spend and remaining sources.
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26. Social media supervisor assembly template assortment
If you need conferences to be significant for all events concerned, preparation is essential. Coming to the desk—or video chat—with detailed notes and agenda gadgets can preserve discussions on activity and motion oriented.
This social media template pack comprises assembly agenda samples for brainstorms, skip-level conferences, profession improvement talks, pre-PTO hand-offs and creator introductions. We considered every little thing you would possibly must cowl throughout these talks, so that you don’t should.
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27. Social media administration job description templates
You’ve in all probability considered what your social media staff may accomplish with extra headcount. That doesn’t imply all these concepts are able to spring ahead as soon as it’s time to construct out a brand new function.
Craft detailed job descriptions that place your model as a profession vacation spot with assist from these social media supervisor job description templates. The assortment contains descriptions for generalist roles by expertise stage, together with the rising and support-focused titles you’ll must construct out your staff.
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28. Social media coverage template

A social media coverage is a vital, organization-wide useful resource. It units the expectation for a way your staff ought to and shouldn’t symbolize themselves and your model on social media, taking part in a key function in model safety, privateness and authorized pursuits.
Setting what you are promoting up with one is a good way to solidify your fame as a forward-thinking, proactive social media marketer. Start with this template, then overview your remaining draft together with your authorized and human sources groups.
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29. Social media disaster plan template
A social media disaster is the stuff of labor nightmares, particularly should you don’t have any inner procedures in place to handle and diffuse a disaster as soon as it begins.
This social media disaster plan workbook will aid you type and put together your disaster administration staff so everybody is aware of methods to reply rapidly and effectively. It will take you thru the important thing concerns to mitigate threat so your group can navigate crises with grace and resilience.
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30. Social media administration device scorecard

After three or 4 social media software program demos, it may be tough to maintain monitor of which vendor stated what.
If you’re uninterested in evaluating software program suppliers by combing by means of your assembly notes and pulling no matter feels related, use this social media administration device scorecard as a substitute. This complete rubric will aid you vet distributors by evaluating their efficiency throughout vital classes, so you may make the very best funding in your staff.
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31. Social media software program RFP template
A social media software program request for proposal (RFP) is a proper questionnaire used to evaluate whether or not or not a software program vendor can meet the wants of your group. They usually give attention to software program capabilities, knowledge governance, product roadmaps and vendor info.
If you’re about to embark on the seller choice course of, this template supplies a radical query record that covers all precedence RFP sections. Plus, we additionally included tricks to maintain higher stakeholder requirement interviews, together with pattern inquiries to assist your staff’s analysis course of.
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The solely factor higher than a social media template…
…is a social media administration device that consolidates efforts into one centralized location. With the suitable device, you gained’t want numerous paperwork and decks to inform the story of your social media efficiency. Work that after took hours will be completed in minutes.
Of course, all of it begins with selecting a platform that prioritizes ROI and effectivity (like Sprout Social). If you wish to make the only option in your model, take a look at our social media administration purchaser’s information. It will information you thru every little thing you could know concerning the vendor choice course of—from why it issues to what to ask throughout demos.


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About the Author: Amanda