From left: Robert Heldt, CEO of Custom Media; Stephanie Roberts, head of world communications at Hitachi Industrial Equipment Systems Co., Ltd.; and Ross Rowbury, senior managing director and co-head of group company communications at Nomura Holdings
Insightful survey reveals insights from the Japanese media panorama
TOKYO, JAPAN, June 11, 2024 /EINPresswire.com/ — Custom Media, an award-winning B2B advertising and marketing company primarily based in Tokyo, launched its report “Insights from the Content Marketing Landscape in Japan” on the Foreign Correspondents’ Club of Japan on June 10.The report surveyed a variety of leaders at main Japanese and international companies within the advertising and marketing trade in Japan, revealing their high content material advertising and marketing aims, how they measured the effectiveness of their efforts, and the important thing platforms they used to share their content material.But essentially the most vital aspect of the report was its deal with the significance of storytelling in content material advertising and marketing. Findings from the report included that 95 p.c of respondents thought that storytelling was no less than reasonably vital in capturing viewers consideration and constructing model engagement. However, there have been vital challenges concerned in implementing storytelling in content material advertising and marketing—most importantly, guaranteeing efficient viewers attain, measuring the influence of storytelling efforts, and sustaining constant content material manufacturing. For the report launch occasion, a energetic panel dialogue was held that featured Stephanie Roberts, head of world communications at Hitachi Industrial Equipment Systems Co., Ltd.; Ross Rowbury, senior managing director and co-head of group company communications at Nomura Holdings; and Robert Heldt, CEO of Custom Media. The panelists emphasised the dearth of thought management content material in B2B advertising and marketing in Japan and the necessity for international and home firms to spend money on it to spice up their credibility, and that of their leaders.Other key takeaways from the report included:
· The high three content material advertising and marketing aims have been model consciousness, lead era, and natural search visibility
· While 94.2 p.c thought that generative AI instruments would have a considerably or principally optimistic influence on content material advertising and marketing, 52 p.c weren’t utilizing them but
· Sixty-two p.c of these surveyed outsourced a part of their content material advertising and marketingAbout the launch of the report, Robert Heldt stated: “The well-known adage in advertising and marketing holds true: content material remains to be king. In creating our report, we found that key decision-makers in our trade prioritize storytelling of their content material advertising and marketing efforts. However, with solely 37 p.c contemplating storytelling as extraordinarily vital, there’s a clear want to extend consciousness of its energy in B2B advertising and marketing in Japan. As an company that places storytelling on the coronary heart of our work, we’re dedicated to demonstrating how this method can successfully interact audiences and overcome the challenges of a crowded digital panorama.”Read the complete report right here.About Custom Media
Custom Media is an award-winning B2B advertising and marketing company with greater than 15 years’ expertise within the Japanese market providing full-service, built-in advertising and marketing options that unite knowledge with creativity, harnessing native and worldwide experience to bridge the hole between Japan and the world. They work with a big selection of worldwide and home B2B manufacturers within the fields of expertise, finance, manufacturing, healthcare, power, schooling and actual property. With a robust status of belief and reliability, they ship on their promise to assist humanize B2B manufacturers by the facility of storytelling.
https://custom-media.com/Sam ChookCustom Media+81 [email protected]
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June 11, 2024, 08:44 GMT
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